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4 Building Blocks for Social Selling Systems on Social Media

Cision

Seventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Today, brands must implement social listening to manage a successful social selling system.

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Guide for International Students: How to Use Media for Studying Abroad

Deirdre Breakenridge

The pictures of foreign places are now spread all over social media. Instagram, Snapchat, and Facebook lead young adults to various representations of cultures. Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad.

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These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Everyone is using social media for marketing today. Facebook isn’t Twitter, right?

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Letter from Bled: communication warfare and the COVID-19 pandemic legacy

Stephen Waddington

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. Oltarzhevskyi was critical of social media platforms.

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Our favourite tech stories this October

PR in High Definition

It’s been a busy month in the tech world, with a balance between the war on social media raging on and some brighter innovations that aim to make our daily lives easier. One thing almost nobody missed was that Facebook, WhatsApp and Instagram experienced an outage that lasted almost six hours. That’s all for our October roundup.

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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

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Marketing Ventriloquism: A Master Class On How To Speak To Your Audience In A Voice Other Than Your Own

Onclusive

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

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