Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

The Proactive Report

DECEMBER 26, 2022

One example of this is the rise of the buzzwords “Quiet Quitting” and “Moonlighting multiple jobs.” Another example is a musician based in London who taught himself how to produce music during the pandemic when he was locked down in his apartment. What started on TikTok became a mainstream media frenzy.

Video 162

Video Film Social Media Facebook 162

Cision

JULY 28, 2015

“Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. Natalie Jenereski, digital PR strategist at Waterhouse Public Relations.

Media 120

Media Viral Newspapers Digital PR 120

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work. BuzzStream Research Tools.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

SEPTEMBER 30, 2021

Looking at the example of ‘Women in STEM’ you can start to see that Buzzsumo returns topics such as impact on Covid, challenges women are facing and universities or scholarships. It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. 3 – Resolution. And House Beautiful.

Digital PR 71

Digital PR How To Reddit Engineering 71

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

APRIL 13, 2016

Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Here are some examples of how influencer marketing was leveraged by some leading brands: 1. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg!

Marketing 40

Marketing Viral Fashion Product Launch 40

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Great content can turn your efforts into real-world results.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Great content can turn your efforts into real-world results.

Social Media 60

Social Media Pitching Media LinkedIn 60

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MAY 19, 2022

For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. My go-to example of this strategy done well is Andy Crestodina and the team at Orbit Media. Linkability.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

AUGUST 28, 2019

Let’s look at NerdWallet’s 2018 American Household Credit Card Debt Study as an example of this: . For example, in this campaign for Superdrug Online Doctor, we took the hot topic of body image and visualized what different physical traits different countries consider beautiful in women. How did a trending topic explode on Twitter?

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Survey Data Comparison Analysis 98

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. For example, I worked on a campaign about running habits, which had a mental health angle.

Pitching 164

Pitching Writing Digital PR How To 164

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! For example, if you owned a dog food store your Facebook post should not read “Dog food on sale $12.99 buy now” Your post should be an adorable photo of a dog that says, “Like this photo if you love dogs”, this is an example of engaging VS selling.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! For example, if you owned a dog food store your Facebook post should not read “Dog food on sale $12.99 buy now” Your post should be an adorable photo of a dog that says, “Like this photo if you love dogs”, this is an example of engaging VS selling.

Enterprise 60

Enterprise Advertising Advertising Pitching 60