Cision

MARCH 30, 2016

People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. The below UPS video, for example, that Steve shared is worthy of being longer because there is a story to tell. Think tutorials, campaign kickoffs and product launches. What Does This Mean For Your Brand?

Instagram 120

Instagram Video Brand Branding 120

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. It’s the perfect example of how different mediums converge. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Prohibition

JUNE 17, 2021

Further to this, the whole point of using video content in PR is to convey some form of message, whether that’s to promote a product launch or highlight your company values. Stationery brand Notes did a great job of storytelling using a simple set of handwritten notes. Above all – agree your budget, and stick to it!

Video 62

Video Product Launch Film Social Media 62

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. Collaborate with Influencers for Increased Reach Influencer collaborations have become a reputable strategy for luxury brands to expand their audience reach on TikTok.

Brand 71

Brand Branding Marketing Fashion 71

PR Fuel

OCTOBER 19, 2021

For example: Are you hosting a large event to build awareness for a specific cause? Do you have an upcoming product launch of an innovative product? A product launch may seem exciting to you, but it is not newsworthy if your product is the same as millions of other products on the market.

Writing 52

Writing Product Launch Storytelling Pitching 52

Presspage

JUNE 19, 2018

A story on the clinic’s first face transplant story was a prime example of media outlets using b-roll that Mayo produced. Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches?

Automotive 117

Automotive Mobile Interviews Video 117

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Seamless transitions between sections ensure a compelling storytelling experience. Detail the initial situation, the client's goals, and their aspirations. Here's why.

Case Study 130

Case Study Study Writing How To 130

Karen Freberg

JUNE 24, 2019

For example, for the summit, we had a full agenda filled with amazing speakers from agencies, platforms, and companies to share their insights, expertise, and advice on how we can come together and solve the problems and address opportunities. Plus, Dunkin did win the award for best product launch (well, it was only available for a day!).

Education 64

Education Creativity Pinterest Facebook 64

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully.

Tools 354

Tools Internal International Resources 354

NewsWhip

JUNE 10, 2021

Benefits of a framework for managing risk & examples | Jump to text. It comes down to product launches. 18: The future of storytelling in healthcare communications. Differences between risk & crisis | Jump to text. Real-time risk management | Jump to text. Reputation risk intelligence frameworks | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

MARCH 28, 2017

However, like those freight company signs that warn “contents may shift,” measures for success may change as a team gets to know a product and category. Our client Wearsafe, a manufacturer of a wearable “panic button,” for example, saw its core audience as female college students and their parents.

Measurement 120

Measurement Study Data Agency 120

Konnect Agency

FEBRUARY 26, 2021

This brand strategy agency recommends all campaigns touch on owned, earned and paid components that fall into three buckets: storytelling, content and community. Examples of owned content are the images and content that you publish on your social channels. Next, we’ll talk a bit about content. Assemble Your Fans.

Brand 52

Brand Branding Marketing Storytelling 52

ReimaginePR

JUNE 27, 2016

Your content must provide some sort of value to your potential customer—through email courses, e-guides, or opt-ins for example—before they’ll even consider becoming an actual customer (i.e. But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. Press Releases Are Old News.

Reputation 120

Reputation Brand Branding Product Launch 120