ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

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B2B Social Media Brand Branding 276

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive. Happy posting!

Social Media 85

Social Media Strategy How To Media 85

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. The post How to Improve Your Social Media Targeting appeared first on Cision. Just as Facebook’s targeting tool begins with geographic options, so does Twitter.

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Social Media How To Insurance Insurance 233

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

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How To Software Media Analytics 397

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. De-influencers are people who intentionally reduce their exposure to social media influencers or encourage others to do so. appeared first on Onclusive.

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How To Consumer Social Media Community 195

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

The Proactive Report

MARCH 27, 2020

Articles on Ad Age and Forbes showcase past examples of how brands navigated difficult situations by being present and actionable. In 2019 Pew Research Center reported that more than half of adults get their news on social media. While they’re online, they’re also going to be checking their social feeds.

Crisis 225

Crisis How To Small Business Social Media 225

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Communications Conversations

APRIL 15, 2021

But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.” ” And, the tasks being asked of digital and social media marketers continues to expand. Paid media specialist.

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Social Media Media LinkedIn Community 179

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

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How To Social Media Product Launch Construction 259

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Buchanan PR

JANUARY 9, 2023

The practice of developing a persona is an incredibly useful exercise for social media managers, as well – creating a representation of the average content consumer. Here are five things to consider when creating social media personas: Start with your target audience first. Back to our ice cream shop example.

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Social Media How To Instagram Media 82

Prohibition

FEBRUARY 20, 2023

When it comes to setting up your social media ads, making sure that you’ve got the right targeting is crucial to ensure they deliver results. With so many options it can be hard to figure out which audience best suits your campaign and how to use the tools on Meta’s ads manager effectively.

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Social Media Advertising Advertising How To 62

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

That’s why understanding certain nuances of the media outreach process can mean the difference between a fixable flub and a misstep that compromises the entire pitch or even the team. This post outlines six common media relations mistakes and ways to avoid them. Solution: Read the room.

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Pitching How To Report Radio 240

Awario

SEPTEMBER 29, 2022

So how to make sure your marketing efforts and social media budget don't go wasted? Facebook is trickier than it seems when it comes to advertising. I suggest learning from the best in the field. So in this post, I've gathered brand, big and small, that do it right - specifically on Facebook.

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Facebook Examples Marketing Advertising 105

Communications Conversations

NOVEMBER 10, 2020

: Do you need to be active on social media channels to be successful as a social media marketing professional? Some folks say “no, you don’t need to be active on social media to be good at this job.” Example: Instagram just unveiled Reels–the competitor to TikTok.

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Social Media Media LinkedIn Instagram 172

Brand24

JULY 6, 2020

Not sure how to keep track of your marketing activities? Here are 6 social media marketing metrics you should track. We might have something for you.

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Social Media Media Marketing How To 186

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful. Not all social networks are the same.

Social Media 120

Social Media How To Media Media Training 120

Communications Conversations

MARCH 9, 2022

Well, then let’s look at the examples we CAN see. Here’s another example from a Salesforce employee–this one from a woman based in Hong Kong who is talking about how Salesforce values diversity and inclusion with a shot of her speaking on stage. So, who knows if these things are really working or not?

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Employee Social Media Media LinkedIn 183

ImPRessions - Crenshaw Communications

JULY 1, 2020

For example, your subject line could be: EXCLUSIVE: Top AdTech Firm Raises $10M in Funding? . It’s also helpful to reference a recent article or a social media post by the reporter if it’s relevant. Stumped on how to spice up your follow up? A subject line is your first impression.

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Pitching Writing How To Report 380

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

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B2B Social Media Media Education 170

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

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Social Media Media Analytics Data 174

Onclusive

APRIL 22, 2021

For example, a certain technology is your main competitive advantage, your organization may be more prone to a technological crisis. Your executive team, communications team and the entire company can put their heads together to draw on personal experiences and research additional examples from other companies. Listen, listen, listen!

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Prohibition

JUNE 23, 2023

Social media advertising is an ever growing and evolving part of social media. Meta set to release AI tool to help create ads 2023 has been the year of AI so far, with ChatGPT becoming more popular and social media platforms integrating AI where they can. Here we’ve taken a look at the latest updates.

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Advertising Advertising Social Media Media 71

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Axia PR

MARCH 7, 2023

Learn how to reach your target audience on socials. When posting to your company’s social media pages , it’s easy to copy and paste the same content between multiple platforms. But this can actually hurt your social media growth — but why? Not every audience is the same.

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Social Media Media Instagram Twitter 62

5W PR

JANUARY 26, 2024

For example, brands can sponsor local music festivals, where performers can compete for the whitest smiles and the song that most sounds like it’s “minty fresh” Another option would be to create edible toothpaste or edible toothpaste tablets in interesting flavors such as bubblegum or strawberry.

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Creativity How To Storytelling Consumer 78

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors. Want more insights on social media listening?

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Social Media Real Estate Media How To 120

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? Are you unsure how to improve sales without taking massive risks? In fact, you’re one of the millions of businesses currently trying to grasp the IoS update and how it’s strangled ad performance. Confused as to why your Instagram campaigns don’t convert?

Social Media 62

Social Media Media Advertising Advertising 62

5W PR

NOVEMBER 16, 2023

UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Role of user-generated content creators To understand how to encourage UGC, we must first acknowledge the importance of user-generated content creators in shaping a brand’s image.

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How To Community Customer Service Tools 78

PR for Anyone

OCTOBER 19, 2021

For example, where I am in the Washington, D.C. Weather events are a perfect example. Can residents, for example, get the necessary insurance in this area to cover this type of event? The post How to Get Free Publicity Now (Real Estate Agents) appeared first on Christina Daves. Learn more at: www.3StepstoPRSuccess.com.

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Real Estate How To Publicity Insurance 130

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. How many media outlets covered the stunt?

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How To Ethics Measurement Creativity 78

Prohibition

NOVEMBER 17, 2023

Examples of visual consistency include sticking to the same fonts, imagery, and graphics style (whether that’s bright and colourful, minimalist or retro, or whatever aligns most to your brand), ensuring your brand logo is utilised when appropriate and having an aesthetically pleasing Instagram feed.

Social Media 62

Social Media Media B2C Instagram 62

Prohibition

JULY 19, 2022

This one really tickled us and is a great example of how being reactive to things going on in the news agenda can make for a really strong PR stunt. It generated lots of engagement on social media and was also picked up by most news outlets. ??Boris How to pitch to journalists . Boris x Blackpool?? Yorkshire Tea?

Social Media 110

Social Media Media B2C Creativity 110

Cision

MAY 25, 2016

Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! Get Involved in Social Chat. Find Industry Influencers.

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Social Media Media Knowledge Base Tools 216

Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. For example, when I was with Siege Media, we could offer it as an ongoing service for some brands, like Shutterfly, because they received 5-10 weekly mentions. Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name.

Brand 62

Brand Branding How To SEO 62

ReimaginePR

SEPTEMBER 9, 2021

For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. For example, Video SEO: Optimizing Your YouTube Video. Cover all angles and explore every nook.

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YouTube Video Corporate How To 156