Contently - Strategy

OCTOBER 18, 2023

It’s clear that in 2023, generic, one-size-fits-all marketing simply doesn’t cut it anymore. click-through rate , while the average social media click-through rate is even worse at 1.2%. The good news is there’s no need for marketers to pivot careers just yet. The result? Even better, they trust you.

Content Marketing 52

Content Marketing Marketing Data Comparison 52

Buzzstream

SEPTEMBER 3, 2024

For example, I exclusively handle guest contributions for The Next Web, so any email pitching news stories tend to go ignored by me until I have time to potentially respond.” In our post about how to contact reporters , I talked about some specific checks that you need to do when evaluating journalists: Do they still work there?

Pitching 127

Pitching How To Digital PR Data 127

Contently - Strategy

MAY 11, 2024

How to Write Content for Local SEO The first step is to create content that’s locally relevant. For example, you could engage with a local food blogger or critic and ask them to post to their social media or review sites. Effective local SEO content strategy is about more than just ticking boxes.

Local 97

Local SEO Strategy How To 97

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors. Want more insights on social media listening?

Social Media 120

Social Media Real Estate Media How To 120

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Prohibition

NOVEMBER 17, 2023

Examples of visual consistency include sticking to the same fonts, imagery, and graphics style (whether that’s bright and colourful, minimalist or retro, or whatever aligns most to your brand), ensuring your brand logo is utilised when appropriate and having an aesthetically pleasing Instagram feed.

Social Media 62

Social Media Media B2C Instagram 62

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. How to Succeed With Mobile Apps: Serve your audience. Want even more content marketing tips?

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? Are you unsure how to improve sales without taking massive risks? In fact, you’re one of the millions of businesses currently trying to grasp the IoS update and how it’s strangled ad performance. Confused as to why your Instagram campaigns don’t convert?

Social Media 62

Social Media Media Advertising Advertising 62

Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. Social media posts.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Here’s an example.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. For example, I recently had the pleasure of working with Arielle Spiegel from CoFertility.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Contently - Strategy

AUGUST 19, 2020

It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. For example, Fleetwood-Beresford also written for medical supply company Fittleworth about the connection between loneliness and Ulcerative Colitis. ” Not sure how to get started?

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard. Let’s talk about how to do it. How to Create Your Own Snippet. It’s also a brand message opportunity.

Social Media 100

Social Media How To SEO Media 100

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

Shift Communications

FEBRUARY 20, 2019

Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. The current media landscape lends itself to lucrative opportunities on a global scale. Trends on Social Media.

Trends 142

Trends Industry Wikipedia How To 142

Communications Conversations

MARCH 25, 2020

So much of social media marketing, and marketing in general, for that fact, seems like it’s almost in the background right now. Until, that is, Blue Cross Blue Shield of Minnesota, came up with the best piece of content marketing I’ve seen yet during the COVID-19 crisis.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Contently - Strategy

APRIL 1, 2024

It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. Here’s how to create SEO-driven content that stands out from the competition. how many website visitors, for example) and more on quality (i.e.,

SEO 52

SEO Engineering Writing How To 52

Prohibition

MAY 6, 2021

The world of social media is constantly changing and evolving – keeping social media managers and marketers on their toes! Last month, we saw some really exciting updates to the world of social media across all platforms. Here’s five of them that all marketers should know about.

Social Media 62

Social Media Trends Marketing Media 62

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Not sure how to distribute press release materials? Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs.

How To 105

How To Guidelines Writing Pitching 105

Contently - Strategy

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Helpful, right?

SEO 98

SEO Engineering Content Marketing Google 98

Cision

OCTOBER 6, 2015

Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. With such an informative webinar, many attendees posed questions on the process of content creation.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. balance scales.”

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. The audience who reads and reacts positively to your content is much more likely to join your community of followers. How to Promote Your eBook. Social share buttons.

eBook 219

eBook How To Writing Community 219

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Learning how to write press releases can help you reach and appeal to your target audience. Only 20% of people will read the rest of your content, though.

Writing 96

Writing How To Media Guidelines 96

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Presspage

FEBRUARY 28, 2019

However, in today’s world the newsroom has expanded into a global hub of information and through channels such as social media, sharing news and stories is faster and reaches more people than ever before. So, here are several tips on how to develop and maintain a global newsroom in today’s fast-paced digital world.

How To 90

How To Local Analytics Social Media 90

PRSay

MAY 29, 2019

Here are some ways you can utilize these nontraditional media tactics to enhance audience engagement: Build relationships with influencers. So you and your team have decided to pursue influencers as a way to drive your social media marketing efforts. Here’s how: Before reaching out, understand the platform’s mission.

Viral 154

Viral How To Advertising Advertising 154

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. “We Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214