5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

AUGUST 22, 2023

Another effective PR strategy is to organise events and promotions. Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store. By cultivating a positive brand image, you can attract more customers to your store and increase sales.

Retail 62

Retail Marketing Measurement Product Launch 62

Victorious PR

JANUARY 27, 2023

This can include announcements about partnerships, product launches, and upcoming events. This can be done through social media, community events, and influencer marketing campaigns. It’s important to remember that public relations is an ongoing process, not a one-time event.

Company 52

Company Real Estate Strategy Publicity 52

Business Wire

OCTOBER 30, 2017

Top Holiday Story Ideas Black Friday: Store hours, discounts, and promotions New products and services Special accommodations for employees to help them survive Black Friday (onsite massages, yoga classes, or meditation opportunities) Tips on a successful shopping plan of attack Success stories, sales figures Cyber Monday news: Last-minute offers lined (..)

Infographics 153

Infographics Travel Product Launch Video 153

Landis PR

FEBRUARY 21, 2023

” Andie Davis Challenge yourself to get creative and out of your comfort zone “Whenever I travel, my favorite activity is trying local cuisines. Diana Haven Planning is everything “PR people tend to be really good at planning, whether it’s a product launch, VIP media event or influencer activation.

Travel 52

Travel Hotels Product Launch Local 52

PR Fuel

JULY 26, 2020

They get picked up by local and national publications, help journalists, and allow you to control your messaging. This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Promote Your Next Event. Issue a press release!

SEO 52

SEO Writing Local Product Launch 52

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 65

Conference Travel Video Report 65

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Changes might include “newsjacking” to take advantage of topical events relevant to your brand, or homing in on an emerging market segment or trend. The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

Agency 62

Agency Case Study How To Crisis 62

PR Fuel

JANUARY 24, 2022

Use press releases to spread awareness for a product launch or an important business milestone. They can also come in handy when announcing a particular event or sharing any news that’s relevant to your audience. If you run a small business, local media can help you reach your target audience.

Creativity 110

Creativity Data Measurement Product Launch 110

PR Fuel

NOVEMBER 9, 2021

Whether you’re announcing new hires, a new product, or a company event, a press release is a great way to communicate information in an objective fashion. Your business has established a source of truth for all relevant information about the product launch, and now it’s available online for everyone to find.

Writing 93

Writing Small Business SEO Local 93

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Red Flags When Hiring PR Agencies Overview of the primary services provided by a PR agency, such as media relations, crisis communications, event management, and more. Global vs local. Single PR project.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Beyond PR

APRIL 5, 2018

You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service. If a new competitor, product, or event happens that can potentially disrupt your industry, the last thing you need is your boss coming into your office referencing a news article that you had no idea about.

Company 73

Company Media Crisis Insurance 73

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Think about the possibilities at events PR folks organize. I think this video speaks for the impact it had on attendees.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Prohibition

NOVEMBER 10, 2021

The video highlighted the events of the year, from start to finish using the most searched “whys” of the year. The video showcases the brand as one that gives back and cares for its employees and the local communities – prompting customers to return and engage with the brand. Get in contact today to find out how we could help you!

Video 62

Video Sports Film Employee 62

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. In order for your press releases to gain recognition by the right people (namely the media and local journalists), you need to ensure they’re written in a news format.

Writing 60

Writing SEO Google Local 60

Communications Conversations

JULY 20, 2017

But, for many of those years, that relationship was mostly based on interactions on Twitter and Facebook and seeing Sarah at events around town from time to time. When I’ve attending international events with other IABC leaders, it seems to be a trend among all chapters from around the country.

Corporate 0

Corporate Agency System Meeting 0

Beyond PR

APRIL 27, 2016

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. From there, review email leads from previous events and crosscheck them against the current exhibitor and attendee lists.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 The tools used were BuzzSumo to estimate social shares, and Boost the News (a beta product) to estimate traffic (I also checked Page Authority with the MozBar , but all three had PA:1). million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. boba and fried chicken rounds in the Shanghai office; from restaurant hopping in the bustling Wangfujing area to mind-blowing feasts at Singapore’s local favorite hawker centers.

Pitching 36

Pitching Transportation Conference Report 36

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. So often, these events come as a complete surprise. An event that gives your company a black eye but doesn’t threaten its survival.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

SEPTEMBER 22, 2015

Within common PR parlance, this frequently implies female practitioners spend much of their time participating in high-profile events (such as product-launch dinners and cocktail parties), including being typecast as bubbly and even flirtatious. networking in order to amplify opportunities.

Interviews 40

Interviews Enterprise Corporate Internal 40