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Trends and Best Practices for Media Relations

PRSay

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. So many of my best story ideas are sparked by what I see and experience at industry events. What story or stories are you most proud of?

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Executing An Effective Non-Profit PR Strategy

The Hoyt Organization

That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public. For a non-profit, goals could range from increasing donations or volunteers to getting more media coverage for a particular cause. It stands for Paid, Earned, Shared, and Owned media.

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Meet the Media: Emma Lutjen, Associate Editor at EE World Online

Bianchi Biz Blog

Over the summer I had the opportunity to interview Eugina Jordan, currently the CMO of Telecom Infra Project, for our sister brand Design World’s diversity profiles — a collection of profiles highlighting the stories of women and minorities in engineering. You can connect with Emma on LinkedIn here.

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CASE STUDY - Using current events to land in the media

PR for Anyone

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. This is a timely, sensitive, and valuable story for the media to share. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach. Is it newspapers in that piled up on the, on the porch?

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Royal Family puts Martin Bashir interview aside to embrace BBC and social media, but told to be wary of TikTok

Mark My Words

But the Prince and Princess of Wales’s message that mental health must move up the nation’s priority list resonated with the pop station’s audience and marked a new evolution in the couple’s engagement with the media. Old enmities are being set aside under the media “reset”.

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Back to School Media Pitches

PR for Anyone

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Watch this week’s PR Tip here.

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