Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. How long have you been in journalism and how did you get started? Can you tell us what types of stories, trends, or issues are on your radar now?

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Meeting Engineering Journalism Media 92

Bianchi Biz Blog

OCTOBER 9, 2023

So many of my best story ideas are sparked by what I see and experience at industry events. How long have you been in journalism and how did you get started? I decided to pursue a career in journalism toward the end of my freshman year at Miami University in Oxford, Ohio. What story or stories are you most proud of?

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Transportation Meeting Newspapers Media 99

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

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Skype Interviews Viral B2B 149

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. The hardest challenge is finding a way to balance all of the different products, announcements, reports, speaking engagements or events that matter across the business.

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Media Relations Media Insurance Insurance 68

Critical Mention

JANUARY 3, 2019

Since then, I spend most of my time overseas, speaking to international law enforcement, non-government organizations, academia, and most often, corporate events, where I address compliance, commercial, and business leaders. When I am now contacted by media, it’s usually around current anti-bribery issues. SCHEDULE A DEMO.

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Interviews Ethics Government Internal 105

Shift Communications

SEPTEMBER 1, 2015

When you ask a client what their dream publication/piece of coverage is, nine times out of ten they will name a top tier business publication: Forbes, Fortune, The New York Times, Wall Street Journal, etc. That’s a really long time in the world of journalism, where reporters are sometimes cranking out two or three stories a day.

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Interviews How To Journalism Report 60

Bianchi Biz Blog

OCTOBER 23, 2023

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. I transitioned to a reporter there after a year.

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Meeting Automotive Media Journalism 95

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. How long have you been in journalism and how did you get started?

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Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

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Automotive Mobile Technology Resources 76

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

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Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

MAY 2, 2022

I do a lot of interviews with pros in the EV industry. We don’t tend to chase breaking news – when something momentous happens, I prefer to wait a couple days and write about the big picture, so I welcome items that put current events in context, or provide additional angles. Offer us an interview with someone with technical expertise.

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Meeting Media Travel Interviews 81

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs.

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Software Pitching Measurement Enterprise 89

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

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Media Relations Media Pitching Writing 52

Bianchi Biz Blog

JUNE 19, 2023

How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland.

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Transportation Meeting Media Newspapers 93

wiredPRworks

MAY 13, 2022

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. An early social media adapter, Allan continues to be a key contributor to the social media evolution. What we covered.

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Social Media Corporate Communications Media 52

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. After that summer, I changed my concentration in the journalism school and never looked back! And yes, social media posts can live forever.

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Social Media Newspapers Reputation Community 227

Cision

MARCH 15, 2016

If your brand isn’t getting any media coverage, you’re missing out on opportunities to connect with your audience. With a strong media relations strategy, you can widen your brand’s reach and expand its audience, says Stan Steinreich, president and CEO of Steinreich Communications. Struggling to gain media coverage?

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Creativity Conference Media Relations Government 120

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. How do you think your background in journalism will help you in this new role?

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Newspapers Journalism Pitching Report 120

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

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Meeting Media Journalism Education 93

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson).

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Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

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Media Relations Automotive Media Survey 92

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The event was the following day in Los Angeles. Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. The invitation seemed interesting at first. I’m based in the Bay Area.

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Pitching Journalism Writing Print 0

Critical Mention

APRIL 13, 2020

It seems almost silly at this point to say that we are living through an event with no precedent in the last past century. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. Please tweet them to us at @criticalmention !

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Media Analytics Healthcare Crisis 111

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

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Meeting Media Print Enterprise 98

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

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How To YouTube Pitching LinkedIn 121

Sword and the Script

AUGUST 17, 2019

2) Earned media still reigns as THE most credible. Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

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Study Survey B2B Advertising 61

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. As far as what I was most proud of, I’d have to say it was the new community relations program. You got your degree in journalism, like many in our field. If you had to do it all over again, would you major in journalism? Why or why not?

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Sports Travel Television Agency 113

Bianchi Biz Blog

MARCH 6, 2023

How long have you been in journalism and how did you get started? I started at Autoline, then moved to AutoGuide.com, did a couple years at CNET Cars (née Roadshow) and now I’ve been at the Wrecked Media Group/EV Pulse for just shy of a year. I have a bachelor’s degree in journalism with a minor in political science.

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Meeting Automotive Media YouTube 77

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. A human element can always capture the interest of a reader and make the content more relatable.

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Groups Meeting Transportation Media 55

Bianchi Biz Blog

FEBRUARY 21, 2022

Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good. Big events like that are a great opportunity for teamwork, which have led to some of the most gratifying moments in my career. I love watching and attending big sporting events.

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Meeting Transportation Media Sports 94

Shift Communications

SEPTEMBER 16, 2014

Introduce yourself, give a quick bit about what you do; if they’re interested, set up interviews in advance of your launch day with the goal of coverage coinciding with your launch. Media are also frequently in attendance, especially if it’s at an event like Disrupt or SXSW. Work the trades. There are a ton of them out there.

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B2B Report Pitching Journalism 144

Bianchi Biz Blog

APRIL 5, 2021

And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. This event serves as an excellent way for automakers, suppliers, dealers and others to give back to the community. And it’s a fun event coming up on 41 years.

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Automotive Web Meeting Media 65

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. NOTE: This is part 2 of 2 of our interview with OhioHealth.

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Healthcare Real Estate Social Media Energy 102

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns.

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Education Course Nonprofit Resources 107

Bianchi Biz Blog

OCTOBER 5, 2020

I love this basic test because it’s not based on whether an event, announcement or action is positive or negative. How long have you been in journalism and how did you get started? For instance, man bites dog is a surprise, while dog bites man is not (at least in most cases).

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Transportation Meeting Report Media 91

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and. It’s no wonder marketing communications and PR professionals are frustrated.

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Automotive Media Report Print 77

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). I covered college football for a while so I’ve had a lot of fun, but most fun might go to Isuzu’s I-1 Grand Prix World Technician Competition in 2018, a skills-based event for the company’s service and repair technicians. My route to journalism was unconventional.

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Journalism Meeting Newspapers Automotive 79