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Gaps Persist Between Consumer Expectations, Company Actions, Study Finds

PRSay

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Study 105
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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October. Ethics must be at the core of our activity.

Ethics 95
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AI adoption in public relations limited, so far

Wadds Inc.

We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report. Public relations practitioners recognise the opportunity to advocate within organisations for the moral and ethical concerns related to AI. Thank you.

Publicity 141
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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. They discussed the ethics of data sourcing and activation to a packed room in Aria. Are they really worth the data privacy trade-off? According to study after study , diversity and inclusion affect the bottom line. CCPA has an impact.

B2B 208
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Leveson Inquiry archive important contribution to debate and education on media ethics

Stephen Waddington

Kingston University has published an archive of the Leveson Inquiry six years after it reported, thwarting fears that it would end up “on the second shelf of a professor of journalism’s study.” The Discover Leveson website is online archive that consists of a comprehensive, fully searchable and freshly curated educational resource.

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What’s Next in Public Relations? Let’s Ask My Students

PRSay

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. stock exchanges, and; how to coordinate global public health campaigns and insulate them from the impact of online misinformation.

Publicity 144
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Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

Sword and the Script

According to the study: 90% are more likely to recommend that company to friends and family. The study found, “47% of global consumers say they tend to trust companies by default, meaning they have to do something bad to lose their trust, while 37% feel the opposite, indicating that companies have to earn their trust.”.

Brand 108