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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

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Meet the Media: Laura Harris, News Anchor & Automotive Reporter for NEWSnet

Bianchi Biz Blog

NEWSnet is an American news-oriented free-to-air television network and newscast production company. There’s such a thrill running around an event trying to find strangers to talk to, engineers to question, racers to engage with – nothing beats it. Can you tell us what types of stories, trends or issues are on your radar now?

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S&T Live Recap: Gini Dietrich on the Evolution of the PESO Model and the Impact of AI

PRSay

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. With earned media, “It’s about credibility,” she said. “If If you’re doing paid media, it’s about growing your reach.”

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Public Relations Review

PR for Anyone

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. If you don’t have any prior media, no worries.

Publicity 331
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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

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