Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. It was a lose-lose. That was great – until it wasn’t.

Banking 212

Banking Nonprofit Twitter Advertising 212

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

5W PR

AUGUST 22, 2017

By: Kelsea, Social Media Director. Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. Basically, they make sure consumers know when they are being advertised to. . The FTC’s mission is to protect consumers from unfair or misleading acts in commerce.

Social Media 92

Social Media Guidelines Media Handbook 92

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand. The Impact on Social Media ROI.

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Social Media Brand Branding Media 118

Prohibition

JULY 6, 2023

Each month there are more and more changes being made to social media, especially social media advertising. Meta expands Reel ad options Video is becoming the centre piece of each social media platform and Meta are constantly updating their Reels with new settings and opportunities.

LinkedIn 62

LinkedIn Video Advertising Advertising 62

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels. The post 2022 Social Media Trends Pt.

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Pinterest YouTube Social Media Trends 78

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

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Social Media Media Reputation Training 120

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter.

Storytelling 78

Storytelling Social Media Internal International 78

Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. Social media is not the same space as it was when I got started in this business in 2009. Twitter chats were popular (all engagements). Brands focused on using social to sell. Advertising has taken over. Allow me to make the case.

Social Media 169

Social Media Twitter Employee Trends 169

Communications Conversations

OCTOBER 2, 2019

Employee social advocacy programs are having a moment. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. And, these tools then serve up content employees can post on social networks like LinkedIn, Facebook and Twitter.

Employee 74

Employee Brand Branding LinkedIn 74

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

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Social Media Conference Media Corporate 119

ISEBOX

OCTOBER 19, 2016

So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. Twitter: 310 million. YouTube: 1 billion. What gives?

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

Onclusive

JANUARY 20, 2020

In the simplest terms, earned media amplification is the delivery of content produced by a third party to an audience of your choice. Often, this delivery is via paid digital media or paid social media because they offer a good blend of scale and targeting precision.

Marketing 195

Marketing How To Measurement Advertising 195

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship.

Social Media 120

Social Media Marketing Pinterest Media 120

HMA Public Relations

DECEMBER 1, 2022

Elon Musk's purchase of Twitter has made employees quit by the dozens and influenced 50 out of the top 100 advertisers to pull their ads on the platform. Abbie Fink talks more on Musk's acquisition and discusses what is to come for the platform in this blog post. Read more!

Advertising 69

Advertising Advertising Employee Twitter 69

Shift Communications

JULY 31, 2015

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. Let’s see how the dark horse raced in Q2.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

SEPTEMBER 7, 2021

Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. This year’s theme is “Leading With Ethics.” 9 and Sept.

Ethics 172

Ethics Public Affairs Policies Guidelines 172

Shift Communications

OCTOBER 30, 2015

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. This is an outlier; Facebook, Twitter, and Instagram all have significant majorities of members using their respective services from mobile devices. Christopher S.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

The Proactive Report

DECEMBER 14, 2014

Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Content Marketing Mastering Social Media'

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Guidelines Training Employee Social Media 168

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post.

Survey 152

Survey Software B2B Pitching 152

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

So, how did Keurig find itself in hot water this week after pulling advertising from Sean Hannity’s program? Among other brands, Keurig was targeted as a Hannity advertiser when protesters were steamed by what they saw as Hannity’s defense of Roy Moore, the Alabama Senate candidate now facing accusations of child molestation.

Brand 136

Brand Branding Advertising Advertising 136

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

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Employee Measurement Social Media Product Launch 40

Landis PR

APRIL 29, 2024

This applies to the media also. It is not advisable to have an employee of a communications firm present in the interview situation. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The Most Popular Social Media Channels in Finland Youtube : 4.46

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Radio Pinterest Television Government 64

Shift Communications

FEBRUARY 5, 2016

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. LinkedIn’s membership continues to grow, passing 400 million registered users: Above, we see sustained 4% quarter over quarter growth, indicating a still-healthy social network.

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LinkedIn Social Media Mobile Media 60

PRSay

AUGUST 25, 2020

According to a study by GLAAD and Procter & Gamble called “ LGBTQ Inclusion in Advertising and Media ,” non-LGBTQ people who see LGBTQ people in ads are 70 percent more likely to support that brand. Follow her on Twitter @kimaldunate and connect with her on LinkedIn. You are not marketing to a moment,” he said.

Community 189

Community Brand Branding Advertising 189

Cision

MAY 14, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. She is a sought-after speaker and author of How to Measure Social Media. Get our free tip sheet now!

Social Media 120

Social Media Advertising Advertising Healthcare 120

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. PR can boost a video campaign more discoverable through press releases, articles, blog posts, and social media content.

Video 110

Video Marketing SEO Social Media 110

Ethical Voices

NOVEMBER 21, 2022

Are managers and employees held equally accountable for ethics violations? Companies are responding appropriately to employee reports… …Unless you are Twitter. Disclosure and Transparency from the media side. Do ethics matter to employees? Is It Ethical for Employers to Monitor Your Social Media?

Ethics 73

Ethics Sports Employee Privacy 73