Sword and the Script

JUNE 6, 2023

How does PR’s use of gAI compare to marketing? The results present a stark contrast to the number of marketers that are using AI. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. How is it being used? Layoffs at internal comms platform.

Survey 152

Survey Software B2B Pitching 152

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Grow your business by improving your capabilities and connections.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. However, this perceived bias toward rational selling could be holding back marketers—especially those interested in TikTok. Teach us (quickly). So what do HubSpot and TikTok have in common?

B2B 139

B2B Brand Branding B2C 139

Prohibition

APRIL 7, 2022

This will be one to watch for marketeers working across both platforms as the rollout will crucially flop or fly in coming months. This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. Twitter users take a stand to call for action.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

This will be one to watch for marketeers working across both platforms as the rollout will crucially flop or fly in coming months. This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. These are all questions for a qualified PR firm.

Company 136

Company Interviews Reputation Privacy 136

PR Fuel

JANUARY 24, 2022

Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Collect Market Data.

Creativity 101

Creativity Data Measurement Product Launch 101

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. In order to develop a good name and reputation, strong stories should be chosen. Publish rubbish and your reputation goes down the drain.

Engineering 128

Engineering Writing Social Media Report 128

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Access to a Vast Market.

Social Media 87

Social Media Media Mobile SEO 87

Solo PR Pro

NOVEMBER 12, 2019

No business can survive without strong relationships with employees, customers, vendors and other audiences. However, certain businesses can – and do – survive without media relations. The answer must be tied to your business goals. Do you want to increase sales or market share?

Media Relations 50

Media Relations Communications How To Media 50

Stephen Waddington

SEPTEMBER 29, 2020

say they have employees experiencing long-tail COVID-19. The reputation and role of the communication function in many organisations has been elevated,” said Sarah Waddington, founder and editor, #FuturePRoof. Many small businesses are facing the same situation, we’re tied into leases with no respite.” “I’m

Industry 146

Industry Crisis Government Survey 146

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

SEPTEMBER 25, 2018

Many small businesses can’t afford a content writer, so they decide to outsource to a freelancer or agency. Three reputable freelancing sites include Contently, EssaySupply and Fiverr. If you’re ready to hire a permanent employee, you can’t just evaluate resumes and conduct interviews. Luckily, you have plenty of options.

Writing 66

Writing Interviews Creativity Small Business 66

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. The Rise of Agency New Business Development. by Frank Strong. “I

Survey 60

Survey System Trends Small Business 60

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Southwest Airlines employees celebrate passenger’s 104th birthday. Collaborate with other small businesses in your area to cross-promote each other’s products or services.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

NOVEMBER 20, 2017

She has a sterling reputation. I also work closely with other departments, such as HR to find ways we can tap into potential employees via social. I video plan with my team to support our marketing initiatives. Since then, I’ve gotten to know Katlyn a bit better. She’s a hard worker. She’s connected.

Meeting 0

Meeting Social Media Employee Pinterest 0

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside.

Publicity 48

Publicity Advertising Advertising Tools 48

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful.

Web 40

Web Pitching Local Report 40