Barokas

SEPTEMBER 11, 2017

For the last six years, Denver Startup Week has taken over the streets of the Mile High City, growing a culture of innovation and entrepreneurship through 300 free community events supporting all industries and all stages of business. Today’s storytelling relies on data to validate a company, its products, or even an entire industry.

Storytelling 74

Storytelling Data Local Leadership 74

5W PR

OCTOBER 31, 2023

PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries. PRSA The Public Relations Society of America (PRSA) hosts various networking events throughout the year, catering to diverse niches within the PR and marketing industry.

Conference 78

Conference Nonprofit Education Healthcare 78

Stern + Associates

APRIL 27, 2023

A top-rated Harvard Business School (HBS) professor, as well as the former chair of the Advanced Management Program, Harvard’s flagship senior leader executive program, he closely studies how organizations — both old and young and spanning a variety of industries and geographies — create maximum impact in good times and bad.

Company 103

Company Employee Case Study Strategy 103

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. The company has invested not only in the idea but in a process and leadership to actually execute on the program. 3) Creativity is the Soul of CMO.

Storytelling 60

Storytelling Creativity B2B Film 60

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Cision

APRIL 6, 2016

The industry is moving at rapid speed. Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Solo PR Pro

APRIL 8, 2021

Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. The more she read about the PR industry, the more opportunity she saw there. “I At the time, the PR profession was just starting to become more widely known. I knew that journalism was changing,” she said. “I Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). It’s hard to predict.”

Survey 130

Survey Communications Measurement Internal 130

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. It’s always beneficial to speak at industry conferences, but a bigger and more lasting step for a company can be to start its own conference where feasible.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”.

Employee 148

Employee Print Writing Survey 148

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Authentic Storytelling Project. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

AUGUST 4, 2016

Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. A brand’s voice articulates its personality, culture and positioning within its industry. Brands will likely have a more casual tone with employees, whereas prospects may get a more educational tone.

Brand 120

Brand Branding Guidelines Storytelling 120

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

Employee 88

Employee Internal International Training 88

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. Executives seek to amplify their own voices through “thought leadership.”.

Communications 148

Communications Employee Leadership Writing 148

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

What breakthrough or industry change made it possible? Think outside your industry. Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. What persistent problem does it solve? How did the idea come?

B2B 232

B2B Agency Energy Media Relations 232

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

Deirdre Breakenridge

APRIL 10, 2017

Then there are those of us who’ve spent the bulk of our career in the same industry and have long-term relationships with the journalists and analysts that cover it. Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. Do you have the right operational business know-how?

Travel 281

Travel Technology Conference LinkedIn 281

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Find employee voices. Show don’t tell.

Employee 149

Employee Communications Storytelling Corporate 149

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. One of the reasons for the shift toward more conscious capitalism is generational: as Millennials and Gen Zs come into prominent business, leadership, and purchasing roles, they demand equality, social justice, transparency, and social action.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. 6) “That it plays a critical role across the organization – like no other function; key to sales, marketing, handling crises or public perception, motivating employees, communicating mission, vision and values to all stakeholders, including employees, customers, stockholders.

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere?

Communications 62

Communications Wikipedia Meeting Technology 62

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. Yes, we did that.). But why do this?

Employee 40

Employee LinkedIn Engineering Leadership 40

The Hoffman Agency

FEBRUARY 2, 2021

Since then, they’ve shaped our company culture and captured the way we operate — ultimately driving us to do award-winning work and take storytelling to the next level. For entry-level employees at most agencies, these types of tasks are the brunt of their workload. So, what makes this a unique strategy? With trust, we’re successful.

Employee 31

Employee Agency Internal International 31

prTini

SEPTEMBER 19, 2014

Industry Groups Release Wikipedia ‘Manual’ for PR Pros. Why It Takes A Crisis To Get Women In Leadership. 5 Ways to Become Your Boss’s Favorite Employee. The Power of Social Storytelling. Is Writing Still the Most Important Social Skill? Meet the Man Who Unlocked the Secrets of Mobile Marketing.

Tools 50

Tools Wikipedia Case Study Marketing 50

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. PR is an industry where you can work in any sector so find one that you enjoy and make it a passion.” She urged encouraged students to hone skills in creativity, storytelling and pitching. We work in a stressful industry.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

JUNE 13, 2019

Dalvey’s firm manages a $100 million venture fund that focuses primarily on high-tech and life-sciences companies specializing in data storage, virtual reality and augmented reality, enterprise security, regenerative medicine and a variety of other fast-growing industries.

Enterprise 139

Enterprise Pitching Company Employee 139

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements.

Writing 192

Writing Communications Marketing B2B 192

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Students are recognized for their exemplary leadership, service and academic excellence. Thomas is a passionate leader aspiring to work in the sports industry.

Sports 0

Sports Leadership Internal International 0

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78