Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. They lie at the heart of inspiring conversations and storytelling.

Storytelling 78

Storytelling Internal International Social Media 78

Barokas

SEPTEMBER 11, 2017

For the last six years, Denver Startup Week has taken over the streets of the Mile High City, growing a culture of innovation and entrepreneurship through 300 free community events supporting all industries and all stages of business. Today’s storytelling relies on data to validate a company, its products, or even an entire industry.

Storytelling 74

Storytelling Data Local Leadership 74

Onclusive

FEBRUARY 14, 2023

If you work for an automotive brand, focus your efforts on environmental initiatives that will contribute to decarbonization of the automotive industry, while encouraging your customers to take steps to lessen their impact too. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

JANUARY 26, 2022

Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator. Where do you find impactful journalists? Earning their attention. The post Building a perfect pitch? The story is in the data appeared first on Onclusive.

Pitching 370

Pitching Data Privacy Writing 370

Sword and the Script

SEPTEMBER 8, 2020

Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 94

Survey Industry Leadership Study 94

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

PRSay

DECEMBER 22, 2023

To be the very best crisis management professional, you must never stop learning — about your industry, best practices, case studies and the ever-evolving world around you. She regularly speaks on topics related to crisis communications, storytelling and ethics for new pros at PRSA and PRSSA conferences around the country.

Crisis Management 121

Crisis Management Crisis Crisis Communications Ethics 121

5W PR

OCTOBER 31, 2023

PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries. PRSA The Public Relations Society of America (PRSA) hosts various networking events throughout the year, catering to diverse niches within the PR and marketing industry.

Conference 78

Conference Nonprofit Education Healthcare 78

Stern + Associates

APRIL 27, 2023

A top-rated Harvard Business School (HBS) professor, as well as the former chair of the Advanced Management Program, Harvard’s flagship senior leader executive program, he closely studies how organizations — both old and young and spanning a variety of industries and geographies — create maximum impact in good times and bad.

Company 103

Company Employee Case Study Strategy 103

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. 1) Creating Quality Content Starts with Why.

Storytelling 60

Storytelling Creativity B2B Film 60

Cision

OCTOBER 8, 2015

We learn from other marketers, even when their examples are from a different industry. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. Investing in training employees pays big dividends.

Social Media 120

Social Media Brand Branding Airlines 120

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. That means creative work, like generating innovative ideas for programs, and like — storytelling. How are its employees treated?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. Consider a weekly or monthly spotlight on key employees on your page.

Instagram 333

Instagram B2B B2C Case Study 333

PRSay

FEBRUARY 25, 2022

Companies are looking for authentic storytellers and authentic representation.”. 22 webinar, “Building a Better Workplace for Black Employees.” That is what our industry — and industries around the world — are having to reckon with.”. Woods was one of four panelists during PRSA’s Feb. Mentors and advocates.

Pharmaceuticals 130

Pharmaceuticals Groups Storytelling Education 130

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Industry awards exist for every vertical and niche, so choosing the right one is no simple task. Industry competitions usually require entry reports of anywhere from 500 to 1500 words. Choose awards wisely.

Case Study 136

Case Study B2B Conference Industry 136

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business. If your industry is facing rapid change, or your own business is transforming quickly due to internal or external factors, now is the time to position it properly for the future. No one wants to be left alone at the dance.

Education 178

Education B2B Employee Crisis 178

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Solo PR Pro

APRIL 8, 2021

Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. The more she read about the PR industry, the more opportunity she saw there. “I At the time, the PR profession was just starting to become more widely known. I knew that journalism was changing,” she said. “I Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Critical Mention

FEBRUARY 4, 2020

Golin’s News section shares recent announcements, expert insights and employee perspectives. Ketchum is a global communications consultancy that has no boundaries in creatively finding solutions that are best for its clients across various industries. @GOLINglobal. BIGfish Communications. Approach: We listen. Commit to diversity.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”.

Employee 146

Employee Print Writing Survey 146

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

APRIL 6, 2016

The industry is moving at rapid speed. Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Authentic Storytelling Project. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

JULY 9, 2020

Through NAILING IT FOR AMERICA , an organization that represents California’s nail-care industry, the community provided more than 1 million pieces of personal protective equipment, worth $30 million, and 32,000 restaurant meals, to health care workers. The community also sought to counter the misperception of the “Asian virus” itself.

Community 124

Community Communications Transportation Employee 124

Landis PR

DECEMBER 12, 2022

since 2012 and accounts for 18% of all assets in the wealth industry. Business and industry leaders that can demonstrate the ability to grow profits and minimize environmental impacts can increase their share of voice with eco-conscience consumers. In the U.S., it is even higher at 33%.

Financial 52

Financial Government Storytelling System 52

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. Media Coverage. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Respondents give both themselves and the industry remarkably good grades on technical skills. Blog: What Does “Storytelling” Mean to You? Communications technology.

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

Employee 87

Employee Internal International Training 87

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Podcast: Spin Sucks 156; What’s Going On In The Communications Industry?

Survey 127

Survey Communications Measurement Internal 127

Deirdre Breakenridge

APRIL 10, 2017

Then there are those of us who’ve spent the bulk of our career in the same industry and have long-term relationships with the journalists and analysts that cover it. Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. Do you have the right operational business know-how?

Travel 281

Travel Technology Conference LinkedIn 281

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42