ImPRessions - Crenshaw Communications

MARCH 6, 2017

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change. What’s an honest company to do? Use feedback tools.

Reputation 159

Reputation How To Employee Financial 159

5W PR

JANUARY 15, 2024

Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation. This includes employees, customers, investors, the media, and the broader community.

Communications 78

Communications Policies Product Launch Reputation 78

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Here are Firefly, we’ve been shaping reputations for more than 30 years. We know that mistakes can happen.

Reputation 62

Reputation Employee Crisis Crisis Management 62

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Update your conflict policy.

Ethics 136

Ethics Policies Guidelines Employee 136

PRSay

FEBRUARY 16, 2021

It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts. Advancing strategies to prolong and even increase sales of these drugs then, and in the years since, reflected a blatant disregard for the need to slow or reverse this scourge. It certainly does reputationally.

Communications 158

Communications Ethics Leadership Reputation 158

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business. Shareholders.

Reputation 60

Reputation Corporate Survey Employee 60

Landis PR

NOVEMBER 13, 2023

This shift in consumer expectations underscores the need for companies to integrate the environmental issues they’re working to solve into their PR strategies. By making sustainability a core part of your business strategy – not just window dressing – you’ll see it become a new standard for success.

Trends 64

Trends Ethics Journalism Consumer 64

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. When Susan founded Stern Strategy Group in 1985, her dream was to build a respectful and honest organization in line with her core values. Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality.

Groups 106

Groups Employee Strategy Ethics 106

PR in High Definition

APRIL 27, 2023

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. Due to its complexity, breaking ESG down for your audience is vital, whether that be clients, prospects, employees or investors. Who better to be your environmental advocates than your employees.

Policies 62

Policies Employee Ethics Survey 62

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand.

Brand 145

Brand Branding Nonprofit Government 145

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It helps organizations stay informed about their reputation, competitors, and industry trends. Advanced PR Strategies 9. What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Wadds Inc.

FEBRUARY 1, 2023

The outcome is trust, reputation, and behaviour change. It is expertise in communications in all its aspects, including understanding social and societal factors, listening and the development of strategy, the creation and telling of stories, and an understanding of the potential and weaknesses of different communications channels.

Publicity 98

Publicity Corporate Interviews Reputation 98

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. Holmes and Theranos, like other leaders and organizations, helped dig their own grave, so to speak, by encouraging employees to speak out against wrongdoing. Gordon, partner at Schwartz Media Strategies. Theranos founder and CEO Elizabeth Holmes.

Ethics 98

Ethics Employee Crisis Internal 98

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 141

Employee Software Survey Tools 141

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 98

Technology Ethics Tools Creativity 98

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Job Coach

SEPTEMBER 28, 2016

Hat tip to Shel Holtz for the "ship to shore" inspiration and reminder that solid moorings are required for a stellar reputation. Not to single out Wells Fargo, with whom I have had a 40 year relationship, it's behavior where the reputation rubber meets the road. And employee should be informed in real time, all the time.

Enterprise 100

Enterprise Reputation Employee Corporate 100

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. You don’t have a legacy strategy and infrastructure to replace. From day zero you can pursue a mobile first strategy. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stern + Associates

FEBRUARY 9, 2023

government, multinational companies and global entities such as the World Health Organization – examine complex legal, ethical and regulatory issues surrounding biotechnology and emerging sciences. The post Women in Tech: Closing the Gap, One Byte at a Time appeared first on Stern Strategy Group.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Stern + Associates

JANUARY 6, 2022

Their proven frameworks, strategies and tools will make all the difference. An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. Navigating the Ethics of Artificial Intelligence.

Leadership 62

Leadership Policies Engineering Technology 62

PR in High Definition

JUNE 28, 2022

To put it simply, they engage in brand reputation shaping, rather than so-called ‘rainbow washing’ – using rainbow colours and imagery to suggest to consumers that a brand supports LGBTQ+ equality, without backing these campaigns up with concrete action. Crucially, building an inclusive reputation begins within.

Reputation 62

Reputation Community Training Consumer 62

Mark My Words

FEBRUARY 2, 2022

And BBC’s Disclosure exposé ensured that, even if the business continues to go from strength to strength, the reputation of its founders as freewheeling punks with progressive hearts of gold is dead. Bluntly, if you want a strong reputation, you need to be making the world a better place. Brewdog’s downfall has been a long time coming.

Reputation 60

Reputation Government Corporate Ethics 60

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Use data-driven insights to refine strategies and optimize storytelling campaigns for maximum effectiveness. Stories captivate audiences.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR, on the other hand, is focused on building and maintaining a positive reputation.

Interviews 104

Interviews Publicity Technology Social Media 104

5W PR

JUNE 24, 2019

Be sure to conduct a thorough, meaning brutally honest, vulnerabilities assessment to identify the range of scenarios that could threaten your brand’s reputation. For each scenario, map out a strategy for mitigating the risk identified. Determine your position and standing statement. Adopt Internal Safeguards.

Crisis 76

Crisis Ethics Advertising Advertising 76

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase.

Social Media 87

Social Media Media Mobile SEO 87

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures. Don’t let stakeholders be swayed by a great commercial or celebrity tie-in without doing the due diligence to determine if a group is well-managed and without reputation risk. employee engagement?

Local 120

Local Corporate Groups Ethics 120

PR Conversations

OCTOBER 27, 2023

How does that lead towards failures in how we design strategies to raising awareness, interest, engagement, action? media relations, employee communications, digital communications, advertising and media planning, etc) under “bundled” Public Relations inspired organizations.

Exercises 70

Exercises Interviews Public Affairs Financial 70

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. The public relations industry has already started moving toward a more data-driven approach in terms of choosing strategies and creating campaigns.

Trends 88

Trends Data SEO Consumer 88

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. These are social, ethical, and moral matters. How prepared are you?

Groups 62

Groups Employee Leadership Examples 62

Flatiron Communications

MARCH 13, 2021

It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions. Interestingly, it is often left to the communications teams — internal and agency — to both conceive and implement social good strategies.

Policies 36

Policies Agency Ethics Government 36