Ethics Month 2019: A Celebration of ‘Ethics Every Day’

PRSay

On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? In honor of PRSA’s annual Ethics Month in September, the Board of Ethics and Professional Standards (BEPS) will host programming focused on the theme “Ethics Every Day,” to emphasize how we as communicators can integrate ethics into our decisions and actions 365 days a year.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. Exposure of unethical activities can have bad repercussions for lots of employees, not just those directly involved.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. Exposure of unethical activities can have bad repercussions for lots of employees, not just those directly involved.

It’s time to put PR ethics front and center

PR Daily

Follow these guidelines to take the high road and shore up your reputation management. Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the Consequences of Managerial Indiscretions: Sex, Lies, and Firm Value , a study published in the Journal of Financial Economics.

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Ethics: Making It Part of Your Core Culture

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. There may be several reasons a business thrives decade after decade, but at the very core is a strong culture steeped in high ethical expectations.

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How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts.

Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business. The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. Employees.

Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not

Melissa Agnes

And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified. For decades now, Gafni has behaved in ways that violate every ethical and legal standard known to us; his misdeeds go far beyond what was reported in the New York Times,” reads the petition. Therefore, his personal moral and ethical choices are, at least in part, a reflection on his organization; and.

By order of the King: A lesson in reputation from Henry II and eBay

PR in High Definition

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19. In a memo to employees, Walmart wrote : We hope this step will promote safety and consistency across all of our facilities and be of comfort to our customers and members.

Managing Conflicts in a ‘Cancel-Culture’ Environment

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. That was really it: You took on the client, did the work according to the PRSA Code of Ethics and all was good. Ethics BEPS Code of Ethics Ethics Month

CEO reputation and PR: How online challenges have intensified brand risk

Media Bullseye

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed. Titled “CEOs Are Getting Fired for Ethical Lapses More Than They Used To,” the piece references a PwC Strategy& CEO Success study that was covered in a May 2017 issue of Strategy + Business. The study found that there has been a notable increase in the number of CEO dismissals because of ethical indiscretions.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change. And Uber’s not alone in grappling with the impact of information supplied by its own employees. The more open you can be in the workplace, the more loyal employees are likely to be.

Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. True or not, that belief can serve a company well if it installs some best practices for empowering employee evangelists by helping them build the skill sets and gain the confidence to speak on behalf of their employer.

3 employees who can harm your brand

PR Daily

Don’t let ‘info crammers’ or ‘quirky improvers’ damage your organization’s reputation. In the short term, well-intentioned employees slowly erode brand consistency by designing things themselves or outsourcing them to their personal freelance network. In our experience, we’ve identified three types of employees to look out for when you’re playing goalie for your brand: The Info Crammer. The post 3 employees who can harm your brand appeared first on PR Daily.

Companies walk a fine line when execs are ousted for ethics violations

PR Daily

Several companies have ousted their CEO or other high-profile leaders due to “code of ethics violations,” veiled language that indicates a potential crisis for the company’s brand. Sometimes the employee’s departure doesn’t resolve the crisis, as was the case when Uber’s head of human resources was removed for failing to properly address discrimination complaints. When a company does part with a high-profile leader for ethics violations, the announcement often parses the details.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

The tech company is allowing employees to work from home through next summer as it braces for longer-term effects of COVID-19 on the workplace and beyond.

By order of the King: A lesson in reputation from Henry II and eBay

PR in High Definition

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

However, companies should think about privacy concerns as they plan to capture conversations from their employees and customers. NYT wrote : [Sam Liang, a Stanford-educated electrical engineer] said that companies were interested in capturing all of the conversations of employees, including what goes on around the water cooler. WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner.

Do As I Do, Not As I Say!

PR Job Coach

Hat tip to Shel Holtz for the "ship to shore" inspiration and reminder that solid moorings are required for a stellar reputation. Not to single out Wells Fargo, with whom I have had a 40 year relationship, it's behavior where the reputation rubber meets the road. The Wells Fargo Board's tardy response to its latest crisis is or should be a a wake up call to the enterprise that behavior not platitudes is all that matters to reputation.

PR can do only so much; reputation management goes far deeper

PR Daily

Although his work took place in the early 1900s, when he saved Standard Oil from the reputational fallout of John Rockefeller’s robber-baron ways, his communication credo proved prescient: “Tell the truth, because sooner or later the public will find out anyway.” employees would be satisfied with low wages, few or non-existent benefits and erratic and unreliable work schedules have spawned PR nightmares and unionization efforts for the retail giant.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. Last week I participated in a Chatham House rule round table at the Chartered Institute of Public Relations to debate ethics and social media. The motion was “You don’t need compliance rules when your employees have social media.”

How 2020 Has Highlighted the Importance of Being Open and Honest

PRSay

From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. In 2020, the general public wants to know where organizations stand on these important matters just like employees do. Thought Leadership Ethics honesty transparency

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

The complex tangle of Neumann’s holdings eventually brought down the company’s IPO—and though JP Morgan has tried to get the deal back on track , the debacle has dinged its reputation. As The New York Times put it: “JPMorgan might have thought it would have lost big fees if it had abandoned WeWork, but it lost something more valuable — a small part of its reputation — by sticking with it.”. Related reading: Why you should talk to your employees first in a crisis.

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation? How To Spot The Most Dangerous Reputation Threats.

The Death Of A PR Firm, By Bad PR

ImPRessions - Crenshaw Communications

When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods. Then it made the mistake of taking on a single, enormous client and apparently never pushed back as the work slid from relatively traditional reputation laundering to a racially-charged campaign that embarrassed other clients, employees, and even the embattled South Africa president.

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How your comms can mitigate disinformation

PR Daily

Sources and breeding grounds range from geopolitical rivals to a former employee with an ax to grind, and from those with complex motives to those simply looking for an adrenaline rush. Understanding the value of the organization’s intangible assets, like reputation, trust, and brand, will impact mitigation. Trusted organizations with strong reputations generally have the durability and resilience to resist attack, thanks to their intangibles.

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5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

When embarking on an issues campaign , public relations pros should make it relevant to stakeholders, engage their employees, consider their customers’ values, and be prepared for blowback. People mistake ethical decision-making for deciding what’s right and what’s wrong. Most ethical crises are (difficult) moral dilemmas,” said Roger Fine, the retired J&J General Counsel. PR Fish Bowl public relations reputation corporate corporate activism CSR ethics

How communicators can change their organization’s objectives

PR Daily

It wrote : Business Roundtable today announced the release of a new Statement on the Purpose of a Corporation signed by 181 CEOs who commit to lead their companies for the benefit of all stakeholders – customers, employees, suppliers, communities and shareholders. … “ The American dream is alive, but fraying ,” said Jamie Dimon, Chairman and CEO of JPMorgan Chase & Co. Your main constituencies are your employees, your customers and your products.”.

Daley’s Razor: On Healthcare Communications & Fake News

PRSay

He found a new medium way ahead of others, combined it with very compelling messages and it made him very, very rich (he died decades later, penniless and with his reputation shredded). That’s at the very core of PRSA’s Code of Ethics and the recent statement from PRSA’s 2017 Chair, Jane Dvorak, APR, Fellow PRSA , about “alternative facts.” As Jane writes “Honest, ethical professionals never spin, mislead or alter facts. “Compelling, if true.”.

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

Also: A Facebook Live gaffe enlivens a weather report, what makes a company’s reputation, Ragan’s 2020 Salary and Workplace Culture Survey, and more. In this case, we are dedicated to providing the best care possible for this patient and continuing to protect the health of our employees who care for them. What are the factors that help a brand build its reputation? Weber Shandwick has more information for organizations looking to develop their reputation.

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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

The Intersection of Bias, Ethics and PR Stunts in Media Relations. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. That particular company grew a reputation for manufacturing controversy. In the long run, people will see through it and PR will have failed at its mandate as keeper of the organizational reputation. Ethics Guest Post Media Relations PR 2.0

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What is PR? A definition for 2015

Stuart Bruce

The UK’s Chartered Institute of Public Relations (CIPR) definition of PR says: “Public Relations is about reputation – the result of what you do, what you say and what others say about you. Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. 2) Counsel the CEO, board or C-suite on the reputational and relationship implications of its decisions.

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McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

In a press release , McDonalds’ wrote: …While nearly 82% of our restaurants are in states or localities that require facial coverings for both crew and customers today, it’s important we protect the safety of all employees and customers.

Aspire to Higher - Benchmarks for a PR Pro

PR Job Coach

Everyone has an opinion on who is the lead dog in the race for hearts and minds in the reputation game in the 21st century. PR professionals are counselors who actively advise and guide organizations in honestly communicating and behaving in the best interests of society and its constituents such as customers, employees, shareholders, and the communities in which they operate. This post first appeared in Spin Sucks.

Edelman’s new Trust Barometer finds CEOs failing to meet today’s leadership expectations

Agility PR Solutions

The characteristics of leadership are changing—today’s CEOs are not only expected to respectfully and inclusively guide their organizations and employees along the reputation-sensitive journey to success, but also act as beacons of ethical righteousness, speaking out and taking sides on controversial cultural, societal and political issues—and hoping the lion’s share of their customers aren’t outraged […].

Is Any PR Good PR?

Media Bullseye

A spokesperson for the company stated that the responses came from some of SeaWorld’s proud employees who were asserting their trust in their company. With the release of Blackfish, as well as SeaWorld’s PR mishaps that followed, public perception of the company and its ethical practices shifted. As suggested by the evidence from the above study, the negative publicity of this well-known company had a direct impact on the finances and reputation of the company.

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A new era for brand trust – how PR must adapt

PR in High Definition

All employees and all customers are advocates of some kind, whether good or bad. But in today’s world the impact of a bad reputation is so much higher, as we saw with the Uber and YouTube boycotts. And customers and employees will demand proof of this trust – regulations like the GDPR will make sure of that! Blog Charlotte Stoel Ethics gdpr HR marketing PR PR agency privacy transparency trustPrivacy will be a big theme in 2018.