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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Canva : When social media became a part of the communicator’s world, so did design.

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Soulcenter: elderly care software startup

Frederik Vincx

Service storytelling We shared everything we learned. Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. Created cohort based online training.

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What is Technology PR?

5W PR

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Community Engagement Engage with local communities and demonstrate corporate social responsibility to build positive relationships beyond business interests.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. Effective storytelling improves valuations.

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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. Strategic communications is part and parcel of public relations.

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7 PR Blogs You Should Be Following

Critical Mention

Luckily, the internet provides many educational resources to them in the loop. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Adjusting to new trends is part of the business for PR professionals. Share Tweet Share.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.