Content Marketing Education Infographics Storytelling 
Sword and the Script
NOVEMBER 18, 2017
Infographics remain high on the marketing list of tactics. It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace.
ISEBOX
MARCH 14, 2016
The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Videos, photos, infographics, charts…they are everywhere. Producing great content is always easier said than done. Is your multimedia content unique ? Would you want read it?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
DECEMBER 28, 2022
The survey asked the 150 marketing professionals and 179 sales professionals about complaints they had about each other. 12% say competing go-to-market strategy or goals (KPIs). 97% of respondents said video content and communication were useful after making a purchase. Read more: Is Video Worth the Cost in B2B Marketing?
Sword and the Script
DECEMBER 10, 2019
The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” 5) Marketers will slow down. How can they do that?
Contently - Strategy
JANUARY 9, 2019
For GE, however, it’s the culmination of a decade-long commitment to content marketing. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.
Ishmael's Corner
MAY 10, 2015
Contrary to popular belief, content is not king. Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. As discussed in previous posts, most B2B content falls into the dreadful content bucket.
Critical Mention
OCTOBER 24, 2019
Luckily, the internet provides many educational resources to them in the loop. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Adjusting to new trends is part of the business for PR professionals. PR Couture.
Expert insights. Personalized for you.
68 
Let's personalize your content