Business Wire

APRIL 6, 2020

We are frequently asked by clients why they should include photos, videos and infographics with their news releases. Here are just a few of the benefits of adding multimedia to your story, and how to pick the best content to supplement your news.

Video 339

Video Infographics Blogging How To 339

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Content that educates and informs customers can build trust and authority in an industry or a company. Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos.

Strategy 193

Strategy Reputation Banking Infographics 193

Stephen Waddington

SEPTEMBER 4, 2018

Control your message and your media by using owned media. Owned media is arguably the most compelling form of media in the paid, earned, shared and owned (PESO) model. Digital examples of owned media include email, blogs, graphics, videos and websites. Press releases and white papers bridge the two.

How To 113

How To Media Print Infographics 113

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? Increase views and engagement by up to 2.8x

Case Study 210

Case Study How To Infographics SEO 210

Solo PR Pro

MAY 16, 2017

This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. You can use it as a client education tool to help outline what will be needed to produce content that people want to read. The Epic Content Cycle Infographic from SmartBlogger.com.

Infographics 40

Infographics Writing Content Marketing Education 40

Burrelles Fresh Ideas

OCTOBER 17, 2023

It focuses on increasing awareness about cybersecurity risks and providing educational resources to help individuals and organizations better understand and mitigate those risks. This media exposure not only educates the public but also encourages discussions on cybersecurity best practices.

Education 110

Education Employee Measurement Agency 110

Inbound PR

JULY 22, 2019

It took me a while to figure out how to excel as a program manager without formal project management education. A project is a certain outcome or a task that is timebound and has an end game to it - something you're aiming to achieve.

Infographics 48

Infographics Education Meeting Social Media 48

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

NOVEMBER 3, 2023

Develop a content marketing strategy that educates, inspires, and engages the audience. Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey. Embracing content marketing Content is king in the digital age.

Marketing 78

Marketing Infographics Content Marketing Data 78

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Solo PR Pro

FEBRUARY 3, 2015

Fortunately, I found many of the ideas in the following infographic, produced by the no longer active Creattica, fun and motivating: “Read a page of the dictionary” is my favorite (am I the only one who used to do this as a kid??). KellyeCrane PR / Social Media consultant (but not the smarmy kind), speaker, blogger, tech junkie.

Infographics 40

Infographics Creativity eBook Education 40

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Link to media assets like graphs or charts and provide the data. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. You can include other media, such as videos and images to make your blogs more interactive. Craft a Creative Headline.

Social Media 62

Social Media Media Mobile Infographics 62

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. If you incorporate this into your social media schedule a couple of times a week, your content will be top of mind, but you won’t oversaturate your prospects’ newsfeed.

Social Media 62

Social Media eBook Infographics Media 62

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Some examples of content marketing include: Infographics. Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. Canva : When social media became a part of the communicator’s world, so did design.

Communications 383

Communications Tools Google Resources 383

Cision

OCTOBER 16, 2017

hey @Cision -do ur clients know u send them unfiltered lists of #media contacts w/ZERO interest in their releases? There are dozens of companies that provide media databases and there are hundreds of thousands of PR/comms professionals that use them to identify the right influencers for their story. take my name off ur list! —

Media 149

Media Pitching Data Technology 149

PR Matters

JULY 31, 2014

That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities? This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts). collection.

Twitter 178

Twitter Guidelines Infographics Social Media 178

Cision

DECEMBER 20, 2017

They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media. Infographics can be especially useful because they explain complex topics with the use of visuals. Brainstorm Related Topics. If you use visuals, more people will see your content.

Industry 222

Industry How To Insurance Insurance 222

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It all starts with an intentional strategy for existing and interacting on social media.

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, PR professionals are converting their media publications into blogs and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. Moreover, you can use high quality images, videos, infographics, tables or charts.

How To 95

How To Tourism Fashion Travel 95

Presspage

JUNE 4, 2019

Paired with a smart social media strategy, brand journalism can build relationships with a customer base, increase loyalty and, eventually, lead to a greater conversion rate. If you’re managing your brand’s social media accounts, you might have already done this to a certain extent. Rally the Troops.

Journalism 68

Journalism Strategy Brand Branding 68

Deirdre Breakenridge

JULY 18, 2016

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). When you use the right hashtags, you’re also able to organize your Twitter conversations and makes sense of a very noisy media landscape.

Community 150

Community Twitter Infographics Tools 150

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. Moreover, you can use high quality images, videos, infographics, tables or charts.

How To 93

How To Tourism Fashion Travel 93

Cision

SEPTEMBER 7, 2016

Even if you have no intention of sitting in a classroom again, you can still continue your business education on your own. The social media tools that are hot today may not have even existed a year ago. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

Engage PR

SEPTEMBER 13, 2021

Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. Are you able to educate, inform or even inspire? On social media, hashtags are a great way to reach larger audiences. Who are your customers and what would grab their attention and engage them?

Infographics 60

Infographics Education Social Media Content Marketing 60

ReimaginePR

SEPTEMBER 5, 2016

Your audience can be defined by gender, age group, location, education, pain point, behavior and more. This means photos, infographics and other graphic elements that break up large chunks of text. Direct Your Social Media Audiences to Your Blog. You can tease your content on a social media post, and then link back your blog.

Blogging 120

Blogging How To Infographics Writing 120

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Focus on Video Content : Video is the most popular and effective media format.

Trends 105

Trends YouTube Video Social Media 105

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. However, any executive who uses it to try to avoid news media questions in real time will probably find it won’t accomplish that.

Video 149

Video Case Study Agriculture B2B 149

Cision

MAY 3, 2017

Media organizations like the AP are fighting the good fight against fake news and must continue to be allowed to operate independently and provide value as a trusted source of information to the public. The media attention that companies get can positive or negative. Free markets demand a free press. UNESCO (@UNESCO) May 1, 2017.

Brand 253

Brand Branding Government Ethics 253

ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. Videos, photos, infographics, charts…they are everywhere. Social media, email blasts, blogs, traditional media (duh, obviously). So, here are a couple rules to ask yourself when you are creating a story: Is it entertaining or educational?

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70