2015

3 Press Release Headline Examples That Put People to Sleep

Cision

Look, man, if writing press release headlines was easy, everyone would do it. It takes effort to get a reader’s attention, pique their curiosity and get them to click your headline to read your press release.

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The Foundation of a Strong PR Campaign

Ron Torossian

With few exceptions, successful PR campaigns aren’t the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the groundwork, the second part [.].

155

Trending Sources

The Guru With Ovaries: Be A GLORYHOUND

ReimaginePR

If you’re anything like me then you know that life is difficult and less satisfying than a dog’s breakfast. Unless, of course, you happen to be a Giant Schnauzer; in which case a dog’s breakfast is a healthy way to start the day. That said, the harsh truth is that Giant Schnauzers can’t read.

122

PART 1: Big Data 101 for PR

AirPR

I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

The Best Way to Handle Online Trolls: Engage Versus Ignore

Polaris

Conventional wisdom suggests the best way to deal with online trolls is to ignore them. Don’t feed the trolls, the experts say, it’s what they want and only fuels the flames, encouraging them to continue spewing their vitriolic hatred, racist commentary and/or misogynistic babble.

106

3 Pillars of Success in Digital Marketing

The Proactive Report

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. This is indeed the first step – without a strategy you are flying blind.

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

[By Lisa Davis]. If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. We’re curious, too.

93

Social Tools Summit Wrap

Flack's Revenge

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos, and thanks again for inviting me to speak there. It gave me the chance to hear from a range of speakers, including vendors and users.

87

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Reasons Email Is Key for Communication in 2016

Cision

“Email is the cockroach of the Internet.” ” – Stuart Butterfield, co-founder, Slack.

160

Where is the PR Industry Heading in 2015?

Ron Torossian

These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals are realizing that they need to maintain a cutting edge perspective to ensure [.].

145

The Ultimate Brand Video Helper

ReimaginePR

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

121

How every startup needs to think about PR

AirPR

When you’re a part of young company, ‘the grind’ shifts from doing the same thing day in and day out to constantly being asked to do a different (and often seemingly impossible) things day in and day out. As those … Continued.

115

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

Happy New Year! 2014 was an eventful year, especially when it came to crises of all different sizes and scales. But let’s not be fooled. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not.

115

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? When each of the above occupied its designated plate space with very little to zero overlap.

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PR Pro Showcase: Michelle Garrett

Rock the Status Quo

One of my favorite things about my Twitter chat, #PRprochat, is that it brings smart new people into the spotlight, giving them a chance to shine and make new connections.

94

Landing Page Design: Rules of Thumb Your Boss Expects You to Know

Polaris

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information.

100

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

The Role of Technology in Social Media Management

The Proactive Report

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. It takes hours to do it all manually.

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Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age

Marketwired

[By Alex Hoag]. Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community.

87

Older Does Not Translate to Dead; Ideas to Turn the Tide

PR Job Coach

I was at a communications conference recently whose primary focus was on innovation in the communications industry. There were a range of topics largely centered on curation, creativity, content, crowd sourcing, collaboration and community.

79

10 Pro Tips for Instagram

Cision

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media.

155

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Winning In Public Relations With The New News

Ron Torossian

With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Traditional Media. New media, they presumed, was king.

137

All Business IS Personal

ReimaginePR

“It’s nothing personal, it’s just business.” ” It’s worth noting that the phrase was coined by mob accountant Otto Berman. By age 15, Berman had been charged with rape. He subsequently met his death at the hands of Lucky Luciano in a hail of bullets.

115

#MeasurePR + PRTech = PR’s Bright Future

AirPR

Last Tuesday Rebekah co-hosted Shonali Burke’s first #measurePR Twitter chat of 2015 alongside Deirdre Breakenridge. The topic? Why, PRTech of course. Considering these are 3 of the smartest (not to mention loveliest) ladies to ever utter the letters PR, it’ll … Continued.

115

How To Prevent Crises In Your PR and Marketing Campaigns

Melissa Agnes

I’ve got a question for you. It’s an important question so I really want you to close all distractions and put a good 30 seconds of thought into contemplating it. My question is… how does something like this happen?

108

Join #PRStudChat on April 28th for a State of Digital Video Tweet Chat

PR Expanded

On Tuesday, April 28th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss the state of video communications in 2015.

105

Troll Control: Fabulous Tips From Four Experts

Rock the Status Quo

Every community manager worries about trolls. Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple.

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How to Edit a Press Release: 11 Suggested Steps for Marketers

Polaris

You know the drill. Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. It might be an easy task. If you’ve been working with one writer for a while, the release won’t require many revisions.

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Social Media Strategy Template

The Proactive Report

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

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Prepping your PR plans for 2016: What to look for, what to ignore

Marketwired

[By Jason Mollica]. Between now and Dec. 31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016.

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