Deirdre Breakenridge
OCTOBER 5, 2015
On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat. Professor Zhang has been instrumental in developing the PR courses at Stockton, and she is also the faculty advisor for the school’s PRSSA Chapter.
Onclusive
APRIL 6, 2015
'When you’re a part of young company, ‘the grind’ shifts from doing the same thing day in and day out to constantly being asked to do a different (and often seemingly impossible) things day in and day out. As those … Continued.
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Cision
NOVEMBER 11, 2015
When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact on the top of the funnel cannot be denied, this association does not fully encapsulate the impact PR has throughout the buyer’s journey in today’s digitally-driven landscape. The most critical ingredient in virtually every sales funnel is content , which is something PR produces and owns in droves.
ReimaginePR
APRIL 4, 2015
'We had a fire: . We didn’t talk too much about it or post it on social media sites. Too many people we love have lost children, so to boo-hoo about stuff seemed somehow wrong. Christmas + ice storm: It was just before Christmas and we were on the third day of the great Toronto power outage and ice storm.We were bundled in coats and under blankets, camping in our living room near the fireplace.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Rock the Status Quo
OCTOBER 19, 2015
According to a 2015 Brandwatch study , only 46.6% of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. It’s not that they don’t care–most, anyway–I believe they don’t have resources in place to catch (or handle) the mentions, and they don’t realize how damaging neglect can be.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Polaris
MAY 14, 2015
I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. . I often refer to Grammar Girl (or my handy Canadian Press Style Guide ) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. However, I do have several grammatical pet peeves that sometimes transform me into a rabid dog—and I’m not the only one.
The Proactive Report
OCTOBER 5, 2015
DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy.
Shift Communications
SEPTEMBER 15, 2015
The Internet is abuzz with Facebook’s latest ‘innovation’, the dislike button (or something like it). Despite CEO Mark Zuckerberg’s fervent wish that it not be used to turn Facebook into a troll haven of downvotes, there’s a good chance that some users will use it expressly for that purpose. Says Zuckerberg via CNBC: ‘”People have asked about the ‘dislike’ button for many years, and probably hundreds of people have asked about this, and today
Sword and the Script
MAY 5, 2015
by Frank Strong. One of the first questions I remember Delta’s website asked me when booking travel was my daughter’s age. She’s 4. One fact of that experience I won’t soon forget was that despite having her age, Delta assigned my daughter a seat on our flight 11 rows away. For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Communications Conversations
MAY 13, 2015
Last year, I published a list of future PR rock stars. Students (seniors or juniors) destined for PR greatness–as nominated by their PR professors. So, not just some ad-hoc list–but a list of students from across the country who have been hand-picked by the people who undoubtedly know them best. It felt good to make that post. It felt good to get notes from professors thanking me for creating this list and telling me how much of a difference it makes for the students.
Deirdre Breakenridge
JUNE 10, 2015
A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. Every opportunity is what you make of it. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Given that my career aspiration is to one-day be an entertainment publicist , I jumped at the chance to meet a director and volunteer on her set.
Onclusive
MARCH 10, 2015
'I get a lot of email. Like, A LOT. My team often teases me that my inbox and calendar look more like an anti-productivity war zone than the carefully color-coded, organized chaos it actually is. There is a method to … Continued.
Cision
NOVEMBER 9, 2015
A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. His first suggestion? Add structure to your content. While many things in SEO and digital media tend to change, this advice remains evergreen and the reason is simple: structure makes things more interesting for readers. What is structure? It’s the headings, the lists, the bold and italic text, the colors, the quotes and even the images.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
ReimaginePR
JUNE 10, 2015
Remember Ebola? Yes, that Ebola, the disease from somewhere in Africa that killed…well, quite a few people in…what were those exact countries, again? Wait, don’t remind me…wasn’t one of them French-speaking? Look, if you can’t remember, don’t worry. You’re in good company. The vast majority of the planet has done the same as you…forgotten. In fact, if you’re like most people, you never paid much attention to Ebola to begin with.
Ishmael's Corner
AUGUST 30, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider the chart put together by our crack research group using Factiva to search on the number of articles containing the word “storytelling” in general and business publications.
Stuart Bruce
MARCH 19, 2015
'Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. It’s had many PR practitioners up in arms that a co-founder of Jackie Cooper PR and former EMEA CEO of Edelman should bite the hand that’s fed him (and them!). Having read and enjoyed the book I can let you into a little secret that not many of the numerous reviews have revealed.
Solo PR Pro
AUGUST 25, 2015
How much are other freelance communications consultants charging? What factors influence compensation, and how satisfied are independent practitioners with their careers? To answer these questions and more, Solo PR Pro is pleased to announce the launch of our first-ever worldwide survey of independent PR and communications consultants! We invite all self-employed freelance consultants (full-time or part-time) in communications-related fields to take part in the anonymous survey below —open until
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
PR Conversations
OCTOBER 9, 2015
Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. Given the topicality of the VW crisis, PR Conversations asked Aaron about his research and the lessons he would take from the classroom to the boardroom: One of the things you quickly realise when you study crisis management is that there are numerous examples in th
Shift Communications
NOVEMBER 4, 2015
In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. Why? The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. Two years ago, we found that Monday and Tuesday were the most popular days and early hours (7 to 9 a.m.
Sword and the Script
APRIL 28, 2015
A contributed post by Sydney Holmquist. College is simultaneously the longest and shortest time period for young adults. Wanting to be done with the endless exams and thick textbooks while not really being ready for the unexpected “real world” that creeps closer by the day. The truth is though that no amount of schooling will ever really prepare you for the real world as it’s a completely different ball game.
Communications Conversations
JANUARY 23, 2015
'A PSFK post stopped me in my tracks earlier this week. In fact, at first glance, I really thought it was an sponsored Onion post on PSFK. Really, I did. But nope–this is very real. Grey Advertising, AdWeek’s 2014 Agency of the Year, has created a separate work environment–specifically for Millennials–within its New York office called “Basecamp.” Grey representatives describe “Basecamp” as “an environment that gives structure, but creates sel
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
Deirdre Breakenridge
JUNE 22, 2015
When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations. After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, that’s not what this post is about.
Onclusive
JUNE 17, 2015
Who remembers sitting in your [insert preferred mathematics class here] thinking, “When in the name of Merlin’s beard am I ever going to use this absurd theorem in real life? This feels like a gigantic waste of time.” I can … Continued.
Cision
OCTOBER 5, 2015
”Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called Signal to help journos do just that.” – Julia Greenberg, Wired. “For journalists across the world, Twitter has been the preferred tool to track breaking news and share updates in real time. All that may soon change….” – Shubhomita Bose, Small Business Trends writing about Signal.
ReimaginePR
MARCH 13, 2015
'It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Ishmael's Corner
APRIL 5, 2015
'In the world of startups, there’s truth to the cliché, “Ignorance is bliss.”. If founders truly understood what was ahead of them — the agony of pushing the boulder up the hill only to have it backslide over one’s toes — many wouldn’t choose such a path. The founders’ combination of smarts, energy, optimism and chutzpah allows startups to jump over obstacles that logic says shouldn’t be possible.
Stuart Bruce
JANUARY 5, 2015
'What is public relations? Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. A big part of the problem is that many people who work in PR are also confused about what PR is and think it is simply communications and publicity.
Solo PR Pro
OCTOBER 6, 2015
Self-employed communications consultants often feel as if they’re operating in an information vacuum, especially when it comes to rates and compensation. How much are other freelance communications consultants charging? What factors influence compensation, and how satisfied are independent practitioners with their careers? To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr.
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