2015

The #PRStudChat Community Discusses PR Education and Learning on October 13th

PR Expanded

On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat.

How every startup needs to think about PR

Onclusive

When you’re a part of young company, ‘the grind’ shifts from doing the same thing day in and day out to constantly being asked to do a different (and often seemingly impossible) things day in and day out. As those … Continued.

State of the Press Release in 2015

Ronn Torossian

One reason press releases have changed in 2015 is that public relations and the public has changed. In the 1920s, headlines for press releases were in the style of radio broadcasts.

Radio 400

8 things PR pros want for the holidays

PR Daily

I’m thinking we need a jolly old elf dedicated to rewarding communications professionals. If we had one, these goodies for today’s PR rock stars would be on his sleigh: 1. Unlimited coffee. Keep your eggnog. This time of year, PR pros need the hard stuff: caffeine.

Energy 374

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

We Had a Fire

ReimaginePR

We had a fire: . We didn’t talk too much about it or post it on social media sites. Too many people we love have lost children, so to boo-hoo about stuff seemed somehow wrong.

More Trending

Social Listening: A Few Facts Every PR PRo Must Know

Rock the Status Quo

According to a 2015 Brandwatch study , only 46.6% of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode.

10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything

Polaris

I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. .

How PR Fits Into the Sales Funnel

Cision

When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact on the top of the funnel cannot be denied, this association does not fully encapsulate the impact PR has throughout the buyer’s journey in today’s digitally-driven landscape.

The 11th Falsehood About PR

PR Matters

Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Yes, it is a vital process and tool in the PR kit.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

Happy New Year! 2014 was an eventful year, especially when it came to crises of all different sizes and scales. But let’s not be fooled. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not.

Crisis 275

How to Make the Most of Every Opportunity

PR Expanded

A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. Every opportunity is what you make of it. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers.

Film 424

Tech Talk With Sir Mix-A-Lot

Onclusive

I get a lot of email. Like, A LOT. My team often teases me that my inbox and calendar look more like an anti-productivity war zone than the carefully color-coded, organized chaos it actually is. There is a method to … Continued.

Where is the PR Industry Heading in 2015?

Ronn Torossian

These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals are realizing that they need to maintain a cutting edge perspective to ensure [.].

Prepping your PR plans for 2016: What to look for, what to ignore

Marketwired

[By Jason Mollica]. Between now and Dec. 31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016.

Mobile 185

Rethink FHRITP: Together We Can Make it Mean Something Good

ReimaginePR

A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt.

Agency 327

3 Surefire Open Spaces Marketing Tactics

Flack's Revenge

Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should be especially effective for those who work in the tech sector.

Troll Control: Fabulous Tips From Four Experts

Rock the Status Quo

Every community manager worries about trolls. Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple.

Why Every Business Owner Needs to Know a Little Something about SEO

Polaris

Every business owner needs to know something about search engine optimization. If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012.

SEO 263

How to Structure Your Content in WordPress

Cision

A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. His first suggestion? Add structure to your content.

How To 346

Babbler seeks to be the social network for media relations

PR Daily

Niche social media platforms are nothing new, but nothing has really taken hold as the social media platform exclusively for media relations. Help a Reporter Out, Muck Rack and other similar services have certainly come close, but there’s no function within them to maintain a network. Babbler.

TCIP #031 – Dealing with Internet Defamation and False Online Reviews with Whitney C. Gibson

Melissa Agnes

Welcome to episode #031 of The Crisis Intelligence Podcast, with Melissa Agnes and Whitney C. Gibson. Dealing with and removing internet defamation and other damaging content from the internet is a big challenge for countless professionals and organizations these days.

Crisis 263

Five Tips to Combat Your Daily PR Stress

PR Expanded

When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations.

Energy 421

Math: PR Style

Onclusive

Who remembers sitting in your [insert preferred mathematics class here] thinking, “When in the name of Merlin’s beard am I ever going to use this absurd theorem in real life? This feels like a gigantic waste of time.” I can … Continued.

The Foundation of a Strong PR Campaign

Ronn Torossian

With few exceptions, successful PR campaigns aren’t the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the groundwork, the second part [.].

Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

What can a New York PR agency learn from the cautionary financial tale of the last decade? A lot, actually. “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S.

Film 181

The Ultimate Brand Video Helper

ReimaginePR

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

Video 323

Open letter to Media: Please get this Blowhard to Shut up Go Away

Flack's Revenge

I am getting a little tired of all the media hyperventilating about a certain Republican presidential candidate; you know the one with the dead rodent looking thingie on the top of his head. There is a numbing sameness to the reports: “Listen to what he just said!”. Subtext: “Isn’t that outrageous?

Media 281

How to Hand-Hold Your Clients Through Perfect Live Media Interviews

Rock the Status Quo

Your pitch worked! It was perfectly targeted to the TV journalist’s needs and audience, impeccably timed and well written. It’s booked at the station and on your client’s calendar. So what comes next? The interview!

Is Social Media Helping or Hurting the Women’s Movement?

Polaris

Feminism is all the rage these days. I know because Hollywood tells me so. Tina Fey and Amy Poehler turned the Golden Globes into a feminist event.

What PR Pros Need to Know About Facebook’s “Signal”

Cision

”Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called Signal to help journos do just that.” – Julia Greenberg, Wired.

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

[By Lisa Davis]. If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. We’re curious, too.

Survey 178

PART 1: Big Data 101 for PR

Onclusive

I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting.