2015

Trending Sources

3 Press Release Headline Examples That Put People to Sleep

Cision

Look, man, if writing press release headlines was easy, everyone would do it. It takes effort to get a reader’s attention, pique their curiosity and get them to click your headline to read your press release.

Content discovery: The new Holy Grail of PR and marketing

Holtz Communication + Technology

Big name digital properties have been making a lot of moves lately to make it easier for their users to discover great content. On the brand side, we spend a lot of time thinking about being discovered, but we’re largely ignoring the opportunity to be a source of content discovery ourselves.

The 10 Commandments of Online Etiquette

Spin Sucks

By Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable?

The Guru With Ovaries: Be A GLORYHOUND

ReimaginePR

If you’re anything like me then you know that life is difficult and less satisfying than a dog’s breakfast. Unless, of course, you happen to be a Giant Schnauzer; in which case a dog’s breakfast is a healthy way to start the day. That said, the harsh truth is that Giant Schnauzers can’t read.

Local 122

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Calling B t on SEO “Experts” Who Say Meta Tags Don’t Work

Rock the Status Quo

The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. Argumentative about it, even, as we all fiercely defend our little podium of truth.

SEO 107

The Best Way to Handle Online Trolls: Engage Versus Ignore

Polaris

Conventional wisdom suggests the best way to deal with online trolls is to ignore them. Don’t feed the trolls, the experts say, it’s what they want and only fuels the flames, encouraging them to continue spewing their vitriolic hatred, racist commentary and/or misogynistic babble.

3 Pillars of Success in Digital Marketing

The Proactive Report

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. This is indeed the first step – without a strategy you are flying blind.

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

[By Lisa Davis]. If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. We’re curious, too.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Reasons Email Is Key for Communication in 2016

Cision

“Email is the cockroach of the Internet.” ” – Stuart Butterfield, co-founder, Slack.

The case for internal communications

Holtz Communication + Technology

“Internal communications as a narrowly defined function and approach is dead.”

How to Create a Call-to-Action for All of Your Content

Spin Sucks

By Gini Dietrich I spend a considerable amount of time on the road, working with business owners through an organization called Vistage International. Vistage is a professional development organization for business leaders. Every month, a group meets and brings in a speaker on a specific topic.

How To 152

The Ultimate Brand Video Helper

ReimaginePR

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

Video 121

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

Happy New Year! 2014 was an eventful year, especially when it came to crises of all different sizes and scales. But let’s not be fooled. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not.

Crisis 115

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? When each of the above occupied its designated plate space with very little to zero overlap.

Tools 111

[INFOGRAPHIC] What is Media Intelligence?

iQ media

You may understand what media monitoring is, but do you really understand the true value of media intelligence ? Since an infographic is worth a thousand keywords, (well not really, but you get the analogy), we thought we would draw it out for you.

PR Pro Showcase: Michelle Garrett

Rock the Status Quo

One of my favorite things about my Twitter chat, #PRprochat, is that it brings smart new people into the spotlight, giving them a chance to shine and make new connections.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Landing Page Design: Rules of Thumb Your Boss Expects You to Know

Polaris

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information.

eBook 100

Fintech: Top 100 Influencers and Brands

Onalytica

From spending, saving and investing money, tools enabling us to manage our finances are more innovative than ever before.

Brand 89

Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age

Marketwired

[By Alex Hoag]. Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community.

10 Pro Tips for Instagram

Cision

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Paucity of digial/social skill at senior PR levels is a threat to the industry

Holtz Communication + Technology

On the surface, the public relations industry seems to be doing just fine. Clients increasingly see PR as a more effective alternative to advertising and marketing. Agencies are making more money than ever, with global growth rising 11% in 2013 , the most recently reported period.

The FTC and Social Media: You Have to Disclose

Spin Sucks

By Gini Dietrich. Allow me to set the stage. You work for a company with lots of employees. Your company participates in social media and you often share the work your organization does on your personal social networks. No harm, no foul, right?

All Business IS Personal

ReimaginePR

“It’s nothing personal, it’s just business.” ” It’s worth noting that the phrase was coined by mob accountant Otto Berman. By age 15, Berman had been charged with rape. He subsequently met his death at the hands of Lucky Luciano in a hail of bullets.

Crisis 115

How To Prevent Crises In Your PR and Marketing Campaigns

Melissa Agnes

I’ve got a question for you. It’s an important question so I really want you to close all distractions and put a good 30 seconds of thought into contemplating it. My question is… how does something like this happen?

How To 108

Join #PRStudChat on April 28th for a State of Digital Video Tweet Chat

PR Expanded

On Tuesday, April 28th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss the state of video communications in 2015.

Video 105

When is Your PR Crisis Not a Crisis?

iQ media

What is Crisis Communication? Crisis communication is when a company or public figure communicates publicly about an unexpected event that could have a negative impact on their reputation. crisis communications pr insights

Social Tools Summit Wrap

Flack's Revenge

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos, and thanks again for inviting me to speak there. It gave me the chance to hear from a range of speakers, including vendors and users.

Tools 87

How to Edit a Press Release: 11 Suggested Steps for Marketers

Polaris

You know the drill. Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. It might be an easy task. If you’ve been working with one writer for a while, the release won’t require many revisions.

The Role of Technology in Social Media Management

The Proactive Report

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. It takes hours to do it all manually.