2015

The #PRStudChat Community Discusses PR Education and Learning on October 13th

PR Expanded

On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat.

State of the Press Release in 2015

Ronn Torossian

One reason press releases have changed in 2015 is that public relations and the public has changed. In the 1920s, headlines for press releases were in the style of radio broadcasts.

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8 things PR pros want for the holidays

PR Daily

I’m thinking we need a jolly old elf dedicated to rewarding communications professionals. If we had one, these goodies for today’s PR rock stars would be on his sleigh: 1. Unlimited coffee. Keep your eggnog. This time of year, PR pros need the hard stuff: caffeine.

Energy 374

How to Use Twitter in Media Relations

The Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What PR Pros Need to Know About Facebook’s “Signal”

Cision

”Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called Signal to help journos do just that.” – Julia Greenberg, Wired.

More Trending

Social Tools Summit Wrap

Flack's Revenge

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos, and thanks again for inviting me to speak there. It gave me the chance to hear from a range of speakers, including vendors and users.

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Social Listening: A Few Facts Every PR PRo Must Know

Rock the Status Quo

According to a 2015 Brandwatch study , only 46.6% of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode.

3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

Happy New Year! 2014 was an eventful year, especially when it came to crises of all different sizes and scales. But let’s not be fooled. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not.

Crisis 412

We Had a Fire

ReimaginePR

We had a fire: . We didn’t talk too much about it or post it on social media sites. Too many people we love have lost children, so to boo-hoo about stuff seemed somehow wrong.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything

Polaris

I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. .

How to Make the Most of Every Opportunity

PR Expanded

A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. Every opportunity is what you make of it. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers.

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Where is the PR Industry Heading in 2015?

Ronn Torossian

These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals are realizing that they need to maintain a cutting edge perspective to ensure [.].

Five Tips to Combat Your Daily PR Stress

PR Expanded

When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations.

Energy 419

Public Relations ROI

The Proactive Report

Online PR conversion engagement public relations ROI

10 Pro Tips for Instagram

Cision

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media.

Tech Talk With Sir Mix-A-Lot

Onclusive

I get a lot of email. Like, A LOT. My team often teases me that my inbox and calendar look more like an anti-productivity war zone than the carefully color-coded, organized chaos it actually is. There is a method to … Continued.

3 Surefire Open Spaces Marketing Tactics

Flack's Revenge

Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should be especially effective for those who work in the tech sector.

Troll Control: Fabulous Tips From Four Experts

Rock the Status Quo

Every community manager worries about trolls. Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple.

TCIP #031 – Dealing with Internet Defamation and False Online Reviews with Whitney C. Gibson

Melissa Agnes

Welcome to episode #031 of The Crisis Intelligence Podcast, with Melissa Agnes and Whitney C. Gibson. Dealing with and removing internet defamation and other damaging content from the internet is a big challenge for countless professionals and organizations these days.

Crisis 396

Rethink FHRITP: Together We Can Make it Mean Something Good

ReimaginePR

A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt.

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Why Every Business Owner Needs to Know a Little Something about SEO

Polaris

Every business owner needs to know something about search engine optimization. If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012.

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If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

PR Expanded

Most professionals I know have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly?

Ethics 410

The Foundation of a Strong PR Campaign

Ronn Torossian

With few exceptions, successful PR campaigns aren’t the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the groundwork, the second part [.].

Guest Post: 4 Reasons #PR Pros Need Customer Service Skills

PR Expanded

A Guest Post By Corina Manea, PR & Social Media Strategist. Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient.

9 Must-Have Online Newsroom Features

The Proactive Report

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. Here is the checklist. Use it to evaluate your newsroom. A featured story with visuals : Most company newsroom are still web 1.0.

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5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier

Cision

If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. To that end, minimize back-and-forth emailing with questions and get them answered in one.

Math: PR Style

Onclusive

Who remembers sitting in your [insert preferred mathematics class here] thinking, “When in the name of Merlin’s beard am I ever going to use this absurd theorem in real life? This feels like a gigantic waste of time.” I can … Continued.

Open letter to Media: Please get this Blowhard to Shut up Go Away

Flack's Revenge

I am getting a little tired of all the media hyperventilating about a certain Republican presidential candidate; you know the one with the dead rodent looking thingie on the top of his head. There is a numbing sameness to the reports: “Listen to what he just said!”. Subtext: “Isn’t that outrageous?

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How to Hand-Hold Your Clients Through Perfect Live Media Interviews

Rock the Status Quo

Your pitch worked! It was perfectly targeted to the TV journalist’s needs and audience, impeccably timed and well written. It’s booked at the station and on your client’s calendar. So what comes next? The interview!

Recap Part I: #PRStudChat Discusses PR Education & Learning

PR Expanded

A Guest Post By Ai Zhang, Professor, Stockton University. “To To learn without thinking, one will be lost in his learning. To think without learning, one will be imperiled.” – Confucius. Learning and reflecting are my daily staples. After all, I am an educator, right?

The Ultimate Brand Video Helper

ReimaginePR

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

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Is Social Media Helping or Hurting the Women’s Movement?

Polaris

Feminism is all the rage these days. I know because Hollywood tells me so. Tina Fey and Amy Poehler turned the Golden Globes into a feminist event.