Sat.Sep 16, 2023 - Fri.Sep 22, 2023

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Research, Communication Crucial Before Collaborating With Influencers

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S. Navy was criticized by numerous lawmakers, veterans organizations and media outlets for its collaboration with an enlisted sailor and social media influencer who identifies as non-binary and performs

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Predictive analytics in PR: Your media monitoring crystal ball

NewsWhip

So, let me get one thing out of the way — we’re not psychic. We’d never claim to be capable of seeing into the future. When it comes to predicting the trajectory of a story though… that’s a different question. The days of relying solely on hindsight to understand media trends are both literally and figuratively behind us. With predictive analytics, we now have the power to foresee the trajectory of news stories — creating an entirely new era of proactive communications strategies and foresight.

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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively. A new study published by the Chartered Institute of Public Relations (CIPR) reports that human skills are irreplaceable in public relations work requiring senior-level judgemen

Publicity 126
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Exploring the Evolution of Hispanic Media | Business Wire Blog

Business Wire

In honor of Hispanic/Latinx Heritage Month (September 15 - October 15), Business Wire and their LatinoWire media partner Impremedia, are hosting a panel discussion on The Latinx Media Landscape in 2023.

Blogging 261
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Helping Aging Parents with Finances with Kay Bransford

PR for Anyone

Money conversations make a lot of people feel uneasy, but it’s definitely a conversation that needs to be had with aging parents. Estate planning with aging parents is best done in advance. Take it from someone who had to learn the hard way. As the caregiver for her parents, Kay Bransford was tasked with getting their finances in order. Although they thought they were prepared, when it came down to it, they weren’t and the task after they passed away was more challenging than it needed to be!

Banking 264

More Trending

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What is X: Understanding Elon’s Rebrand of Twitter

Ronn Torossian

Before Elon Musk’s remarkable $44 billion acquisition of Twitter last year, the popular billionaire had already been discussing the concept of building an all-encompassing service that would be called X. Musk’s vision for X was vast and undefined, showcasing his typical ambitious and visionary mindset. In July, during a weekend, Musk took a significant step […] The post What is X: Understanding Elon’s Rebrand of Twitter appeared first on.

Twitter 195
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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

B2B 170
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ChatGPT scams are increasing exponentially: How to avoid them

Agility PR Solutions

It should come as no surprise that AI can be a scamming goldmine for malicious e-predators, and businesses and consumers alike can easily fall prey to these evolving threats. New research from passwordless, phishing-resistant MFA provider Beyond Identity explores the diverse methods hackers are now employing to breach systems, steal sensitive information and automate complex […] The post ChatGPT scams are increasing exponentially: How to avoid them appeared first on Agility PR Solutions.

How To 187
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RepUs To Conduct Reputation Management Workshop for 30+ U.S. Police Departments

Reputation Us

On October 13, 2023, ReputationUs ’s (RepUs) President Casey Boggs will orchestrate and instruct a communication-based workshop for more than 30 national police department’s Captains, Sergeants, Majors and Lieutenants during the Southern Police Institute ’s 150 th Administrative Officer’s Course. Taking key lessons from the corporate world and applying them to law enforcement, the workshop (“Law Enforcement Reputation Management and Crisis Mitigation : Enhancing Police Department Reputations and

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Audience identification is the essential first step for all marketing and communications

Sword and the Script

The first step in any effective marketing or communications program is audience identification. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and aspirations and the language they use to express all of those things. Any strategy, positioning , messaging and differentiation must start with the audience.

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How to Write a Crisis Press Release (Examples and Templates)

Prowly

Crisis communication can make or break a brand’s reputation, whether it’s a product recall, a data breach, a natural disaster, or a public relations nightmare. This is where the power of a strong press release comes into play. What is a crisis press release? A crisis press release is a formal written statement issued by […] The post How to Write a Crisis Press Release (Examples and Templates) appeared first on Prowly Magazine.

Examples 104
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The pros and cons of using AI tools for PR and media relations

Agility PR Solutions

Artificial intelligence is officially the buzzword of the year. Take any industry as an example. Marketing? They’re using artificial intelligence to personalize marketing campaigns. HR? They’re using AI-powered tools to write job descriptions. Sales? They’re using artificial intelligence to score leads. So, what does this mean for the public relations industry?

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns.

Video 109
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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A critical friend to the PR industry

Steve Barrett on PR

As the great and good of global PR, politics, nonprofits and business gathered in NYC this week it was a wonderful chance to celebrate PRWeek’s silver anniversary in the U.S. and contemplate another 25 years.

Industry 137
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What’s Changing in the AP Stylebook for 2024?

HMA Public Relations

The Associated Press (AP) Stylebook is the writing and editing reference for newswriting and serves as a guide for PR professionals. Justin Liggin covers some of the latest changes to the book and relevant entries in this blog post. Find out more!

Writing 104
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Kindness feels good—and also drives business success: Here’s how

Agility PR Solutions

Just like mother always said, a little kindness goes a long way—for people, and also for businesses. Newly updated research from management consultancy Baringa finds that companies considered kind are more likely to experience stronger growth—throughout the 2020s, those with a reputation for kindness were 35 percent more likely to have doubled their earnings before […] The post Kindness feels good—and also drives business success: Here’s how appeared first on Agility PR Solutions.

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Humans Needed More Than Ever – new AI in PR report from CIPR

Stuart Bruce

AI is not a threat to the jobs of PR professionals, but it is a threat to the jobs of PR professionals who don’t use … © Stuart Bruce - Humans Needed More Than Ever – new AI in PR report from CIPR was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Report 88
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Study calls for a more socially conscious approach to public relations

Wadds Inc.

A new study calls for a socially conscious approach to public relations focused on creating shared value for organisations and stakeholders. Public relations has traditionally been focused on meeting an organisation's business objectives. A new study - The Future of PR/Comms and their Social Impact - reports growing calls for a more radical, socially conscious approach.

Study 98
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Key Elements For Leaders During Challenging Times

The Hoyt Organization

Leaders have dealt with disruptive and unpredictable times for the past few years. First came the pandemic, then the Great Resignation, which led to all-time high labor shortages. Most leaders have had to revamp policies to meet employee demands for friendlier and more flexible workplaces. The challenging part amid all this chaos is that leaders must embrace uncertainty, which is not natural or easy to do while dealing with personal challenges such as stress and burnout.

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Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C consumers

Agility PR Solutions

For marketers, B2B has always been a different animal—it’s a challenge that requires sharper focus as it’s typically a higher-end product marketed to a much narrower group of well-informed prospects. But new research from open SaaS ecommerce platform BigCommerce turned up an interesting finding: these buyers are starting to sound off about things like basic […] The post Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C

B2C 177
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Six PR Facts Every Vehicle Technology Supplier Should Know About CES 2024

Bianchi Biz Blog

CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike. Because of this fact, it is important for the vehicle technology providers and automotive mobility suppliers we serve to fully understand the media relations / PR landscape of this massive event for several reasons: To ensure a successful experience; To set realistic targets; and To appropriately manage executive expectations about media attention your company may or may not garner at the s

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How to Build a Media List in 5 Minutes

OnePitch

Building the right media list is crucial for effective public relations and media outreach. A media list is a targeted database of journalists, reporters, and other media professionals covering topics relevant to your business or organization. A well-curated media list ensures that your pitches can reach the right audience. And, having a smaller list allows you to personalize your pitch.

How To 91
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How to Tap Into Culture for Travel PR Strategies

5W PR

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. The allure of new experiences, traditions, and lifestyles can captivate travelers, making culture a goldmine for PR professionals. Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experience

Travel 78
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2023 holiday shopping trends in focus: Most will buy online, expect great CX, spend less, and avoid Black Friday—5 tips for success

Agility PR Solutions

Every holiday shopping season holds great promise for brands and retailers, and the smart ones watch the early trend predictions and adjust accordingly—and this year (besides affordable pricing), it looks like sharpening up website performance, smoothing out the post-purchase experience, offering fast delivery, and being ready with stock early will bear the most seasonal fruit, […] The post 2023 holiday shopping trends in focus: Most will buy online, expect great CX, spend less, and avoid

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Interview Tips – It’s Not Always How You Answer the Questions

HMA Public Relations

The little things often make a difference on which job candidate rises above the others. In this blog post, Scott Hanson shares how some employers go beyond the resume and cover letter to determine who gets the job. Read more!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Coffee with a Journalist: Bree Fowler, CNET

OnePitch

Bree Fowler is a Senior Writer at CNET where she specializes in digital security and privacy. Bree also covers smartphones, wearable technology, and other emerging tech.

Privacy 91
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Navigating the Evolving Landscape of PR in the Digital Age

5W PR

The advent of the digital age has fundamentally reshaped the way public relations operates. This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78
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5 reasons why social listening is now critical in PR

Agility PR Solutions

Can you picture navigating a ship without a compass? That’s how PR professionals operate without social listening in the current digital landscape. As conversations shift online, brands face the challenge of keeping up with real-time chatter that can make or break their reputation. Social listening emerges as the solution, offering immediate insights into public sentiment, […] The post 5 reasons why social listening is now critical in PR appeared first on Agility PR Solutions.