Sat.Jan 07, 2023 - Fri.Jan 13, 2023

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For PR, Is ChatGPT An Asset Or Threat?

ImPRessions - Crenshaw Communications

Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work.

Tools 282
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PR is the business of truth.

Maxim Behar

Stockholm is a lovely city in summer and not so welcoming in late autumn, mainly because there is a slight cold wind from the coast, and the spaces between the buildings are quite open to give it free path.

Hotels 95
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3 trends to watch in 2023 that will optimize your public relations

Agility PR Solutions

2023 is here, and with the new year comes a renewed opportunity for growth and change across industries.

Trends 85
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PR trends & predictions

Prakkypedia

I recently read several articles centred around public relations in 2023. Key take-outs focused on the continuing impact of changes to the workforce, post the COVID-19 pandemic and shutdowns of 2020.

Trends 124
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Solo PR Pros, 2023 is Your Time to Shine — Here’s What the Data Says

Solo PR Pro

Solo PR pros, here’s some good news as we head into 2023: It’s a great time to be doing what you do. A report from Axios highlights how “many startups, VCs and agencies are scouring for communication consultants, and the opportunities are ripe for those looking for flexible, lucrative work.”.

Data 63

More Trending

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Media planning strategy: How to get your message to the masses

Agility PR Solutions

A media plan can be hugely beneficial when rolling out a new brand, product, service, or campaign. It can give you a solid process to abide by and helps get the team on the same page.

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What will Harry do next? PR experts on the prince’s next steps

Mark My Words

The Guardian Royal interviews have a long pedigree, but not necessarily a good one. When you look at history, any time that a senior royal has sat down for an interview, ultimately it has always backfired,” said Katie Nicholl, author of The New Royals , and Vanity Fair’s royal correspondent, who has been writing about the Windsors for nearly two decades. ITV will expect huge ratings for its interview with the Duke of Sussex on Sunday night, but Harry may pay the price in the long run.

Film 60
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TikTok’s huge small-biz profit power: 4 in 5 say TikTok ads show ROI—within 6 months, for most

Agility PR Solutions

As TikTok continues its ascent to the social media throne, brands and businesses need to take note of the platform’s huge potential as a bottom-line booster.

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Golden Globes attempt a comeback, TikToker rescues small restaurants and more

PR Daily

Plus: Negative reviews are on the rise. The Golden Globes has survived several years of scandal to return with an in-person awards show Tuesday night.

Privacy 132
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Instagram Stories for Product and Event Launches

Ronn Torossian

Companies that invest in social media marketing efforts understand the importance of relying on visual platforms such as Instagram, as that’s one of the best ways for companies to ensure they generate brand recognition and become more memorable to potential consumers.

Instagram 195
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Five PR Skills To Sharpen In 2023

ImPRessions - Crenshaw Communications

The start of the new year is an excellent time for PR teams to reflect on their abilities, needs and competencies for the coming months. What worked well? What needs improvement? Here are vital skills for PR people to assess and enhance in 2023. It’s all about… communication.

Writing 170
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Protected: Predictions and Warnings for Marketers Seeking to Survive and Thrive in 2023

MaccaPR

This content is password protected. To view it please enter your password below: Password: The post Protected: Predictions and Warnings for Marketers Seeking to Survive and Thrive in 2023 appeared first on Maccabee Blog. Featured

Blogging 105
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5 crisis comms lessons from the Buffalo Bills response to Damar Hamlin

PR Daily

Put people before profit. No matter what. LoveForDamar. That trending hashtag runs deep with compassion and humanity — the two driving forces at the center of every decision the Buffalo Bills made on Jan. 2, when safety Damar Hamlin collapsed on the field during a Monday Night Football game.

Crisis 162
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Straddling Art, Commerce, and Experience Successfully

Ronn Torossian

To straddle art, commerce, and experience successfully for marketing, companies need a creative strategy. Some brands can manage to walk the line between art, commerce, and experience more successfully than others. Such brands have a clear vision of what they want to be for their customers.

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How PR Teams Can Use ChatGPT (Generated By ChatGPT)

ImPRessions - Crenshaw Communications

The post below was not written by a human being. It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. You can be the judge of its accuracy, quality and style!

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Marketing trends in 2023: Comms leaders say they will focus on loyalty and authenticity

Agility PR Solutions

As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO! Network.

Trends 102
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‘Have you tried listening?’

PR Daily

A reminder that sometimes, we need to step away from the dashboards and talk. We’re always looking for a new tool to make our lives easier. Social listening, analytics, sentiment analysis, media databases, and on.

Analysis 158
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Importance of Product Names

Ronn Torossian

Giving names to solutions is not an easy thing to do, because most of the time, companies end up finding themselves in front of a whiteboard, with various ideas and phrases written on it.

Company 195
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New Jersey First State to Teach Students Information Literacy

PRSay

Amid concerns over internet misinformation and political conspiracy theories, new legislation will make New Jersey the first state to require that K-12 students are taught “information literacy.”. As Politico reports , the bill signed by Gov.

Ethics 137
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Why You Need a Buyer Persona for Social Media (And How to Create One)

Buchanan PR

In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service.

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Chipotle embraces TikTok hack, gas stoves aren’t being banned and more

PR Daily

Plus: Twitter’s doing Twitter things. When several TikToks went viral with a hack for a cheesesteak quesadilla — cheese, carne asada and fajita veggies, add sour cream and vinaigrette — Chipotle was not thrilled. alexis.frost @alexis.frost this has been one of my faves ever since it was suggested.

Viral 155
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Reputation Management Thought Leadership

The Hoyt Organization

If you want to transform your brand, then you must embrace reputation management. What is reputation management? It is the practice of monitoring, safeguarding and improving a company’s image or standing.

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What consumers really want (and don’t want) from customer support agents

Agility PR Solutions

New research from customer service firm Intercom affirms that the way companies talk to their customers can significantly impact retention and business growth, revealing that three in four consumers say “communication that makes them feel valued” is a top or the most important factor when doing business with a brand.

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Concurrent delay: the latest guidance from the courts

Practical Law Construction

In Thomas Barnes & Sons plc v Blackburn with Darwen Borough Council , the TCC had to consider whether there was a concurrent delay and if so how did that affect the parties’ rights under the contract.

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3 new social media features you need to know about this week

PR Daily

Including updates from TikTok, Twitter and YouTube. Social networks are coming out of the holidays like the rest of us, so it’s been fairly quiet on the updates front. But there are still several tidbits you should know about as we move deeper into 2023. Let’s get into it. TikTok.

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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

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Book review: Reputation in Business

Stephen Waddington

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. We’re in an era of huge change. Leaders have to reckon with massive global disruptors, whether it’s COVID-19 or climate change, whilst managing ongoing operational activities.

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4 eCommerce PR trends that are sure to impact your brand in 2023

Agility PR Solutions

The landscape of eCommerce business is vast, dynamic and highly evolving. The eCommerce business market was expected to hit US$16.6 trillion in 2022, as per IMARC. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43 percent between 2023 and 2028.

Trends 85
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What Is a Buyer’s Journey and Why Is It Important?

PR 20/20

S tudies show that B2B buyers are up to 70% through their buying research before actually speaking with a salesperson. Moreover, 75% of B2B decision-makers prefer remote human interactions or digital self-service over face-to-face interactions.

eBook 82