ImPRessions - Crenshaw Communications

JANUARY 11, 2023

Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work. AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement.

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Trends Tools Creativity Media 361

Maxim Behar

JANUARY 10, 2023

Stockholm is a lovely city in summer and not so welcoming in late autumn, mainly because there is a slight cold wind from the coast, and the spaces between the buildings are quite open to give it free path. I've chosen a small cozy hotel in the very old center of Stockholm and prefer to spend my evening in its bar with my laptop and a long Bloody Mary with lots of lime, drops of tabasco and coarsely ground black pepper, probably the best I've ever had.

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Social Media Ethics Hotels Meeting 119

Agility PR Solutions

JANUARY 11, 2023

2023 is here, and with the new year comes a renewed opportunity for growth and change across industries. For the public relations industry—one that is constantly evolving to meet the demands of current events, technology, trends and best practices—this year presents an opportunity to usher in even bigger creative ideas, streamline data and reporting and […].

Publicity 85

Publicity Trends Creativity Industry 85

Prakkypedia

JANUARY 8, 2023

I recently read several articles centred around public relations in 2023. Key take-outs focused on the continuing impact of changes to the workforce, post the COVID-19 pandemic and shutdowns of 2020. (Yes, I know COVID-19 remains with us, however governments and employers are responding in different ways from 2020). PR Daily has a terrific list of predictions (and a lot of humour in the article).

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Trends Social Media Pitching Twitter 148

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Corporate

Solo PR Pro

JANUARY 10, 2023

Solo PR pros, here’s some good news as we head into 2023: It’s a great time to be doing what you do. A report from Axios highlights how “many startups, VCs and agencies are scouring for communication consultants, and the opportunities are ripe for those looking for flexible, lucrative work.”. Plus, freelancers and independent consultants tend to be happier with their work.

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Data Communications Social Media Marketing 85

Mark My Words

JANUARY 7, 2023

The Guardian Royal interviews have a long pedigree, but not necessarily a good one. “When you look at history, any time that a senior royal has sat down for an interview, ultimately it has always backfired,” said Katie Nicholl, author of The New Royals , and Vanity Fair’s royal correspondent, who has been writing about the Windsors for nearly two decades.

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Film Interviews Publicity Report 60

Agility PR Solutions

JANUARY 11, 2023

As TikTok continues its ascent to the social media throne, brands and businesses need to take note of the platform’s huge potential as a bottom-line booster. Small businesses particularly have reported strong return on investment: new research from software reviews and selection platform Capterra reveals that 78 percent of small businesses that run ads on […].

Social Media 78

Social Media Small Business Media Software 78

Ronn Torossian

JANUARY 10, 2023

Companies that invest in social media marketing efforts understand the importance of relying on visual platforms such as Instagram, as that’s one of the best ways for companies to ensure they generate brand recognition and become more memorable to potential consumers. Engaging visual content that companies share on the Stories feature on Instagram can allow […].

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Instagram Social Media Consumer Media 195

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

The start of the new year is an excellent time for PR teams to reflect on their abilities, needs and competencies for the coming months. What worked well? What needs improvement? Here are vital skills for PR people to assess and enhance in 2023. It’s all about… communication. PR is a part of communications, but ironically, we don’t always communicate well with one another within a team.

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Pitching Communications Writing Publicity 173

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PRSay

JANUARY 7, 2023

Amid concerns over internet misinformation and political conspiracy theories, new legislation will make New Jersey the first state to require that K-12 students are taught “information literacy.”. As Politico reports , the bill signed by Gov. Phil Murphy directs the state’s Department of Education to develop learning standards for the subject. Students will be instructed in how information is produced and spread on the internet.

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Social Media Ethics Media Print 161

MaccaPR

JANUARY 11, 2023

This content is password protected. To view it please enter your password below: Password: The post Protected: Predictions and Warnings for Marketers Seeking to Survive and Thrive in 2023 appeared first on Maccabee Blog.

Marketing 127

Marketing Blogging 127

Ronn Torossian

JANUARY 10, 2023

To straddle art, commerce, and experience successfully for marketing, companies need a creative strategy. Some brands can manage to walk the line between art, commerce, and experience more successfully than others. Such brands have a clear vision of what they want to be for their customers. They do things their own way irrespective of how […].

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ImPRessions - Crenshaw Communications

JANUARY 11, 2023

The post below was not written by a human being. It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. You can be the judge of its accuracy, quality and style! ChatGPT, a language generation model developed by OpenAI, can be a valuable tool for PR professionals in a variety of ways.

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Crisis Management Social Media Crisis Communications 173

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

JANUARY 11, 2023

As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO! Network. The firm’s new Pulse Check survey also asserts that as challenges of resource and investment […].

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Trends Marketing Agency Survey 108

The Hoyt Organization

JANUARY 9, 2023

If you want to transform your brand, then you must embrace reputation management. What is reputation management? It is the practice of monitoring, safeguarding and improving a company’s image or standing. It involves strategically managing how you communicate online, ensuring your brand is seen in the best possible light. To be successful at reputation management, […].

Reputation 105

Reputation Leadership Communications Brand 105

Ronn Torossian

JANUARY 7, 2023

Giving names to solutions is not an easy thing to do, because most of the time, companies end up finding themselves in front of a whiteboard, with various ideas and phrases written on it. While all of those names might sound relatively okay to most of the people participating in such a task, no one […]. The post Importance of Product Names appeared first on.

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Company Brand Branding 195

5W PR

JANUARY 12, 2023

Companies that want to increase the number of subscribers that they have to their email newsletters can turn their followers from Facebook into email subscribers with the right strategies. There are a few different ways that companies can use Facebook to generate more email subscriptions and improve their email marketing efforts. Action button. The first way that companies can get their Facebook followers to convert into email newsletter subscribers is by setting up an action button on the Faceb

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Facebook Advertising Advertising Agency 88

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Agility PR Solutions

JANUARY 12, 2023

New research from customer service firm Intercom affirms that the way companies talk to their customers can significantly impact retention and business growth, revealing that three in four consumers say “communication that makes them feel valued” is a top or the most important factor when doing business with a brand. According to survey results from […].

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Consumer Customer Service Survey Communications 85

PRSay

JANUARY 13, 2023

Americans are divided on the question of whether businesses should take public stances on political and social issues, new surveys conducted by Gallup and Bentley University have found. The surveys showed that 48% of respondents say companies should take such stances, while 52% say companies should not. Younger adults are more likely to believe businesses should take public positions on political and social issues.

Survey 85

Survey Corporate Publicity Internal 85

Practical Law Construction

JANUARY 11, 2023

In Thomas Barnes & Sons plc v Blackburn with Darwen Borough Council , the TCC had to consider whether there was a concurrent delay and if so how did that affect the parties’ rights under the contract. The delay to the works in this case entitled the employer to terminate the contract and engage a third party to complete the works. There are debates as to what concurrent delay actually means but the SCL Delay and Disruption Protocol, 2nd edition helpfully explains that it is: “the

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Construction Analysis Internal International 97

5W PR

JANUARY 7, 2023

According to recent reports, two-thirds of the people in the workforce believe that it’s important to them to work for a company that has a clear sense of purpose. Additionally, about over half of all customers have decided to completely stop or just reduce the number of purchases from companies that don’t meet the mark on social or environmental issues.

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Brand Branding Community Company 88

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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

Guidelines

Agility PR Solutions

JANUARY 12, 2023

The landscape of eCommerce business is vast, dynamic and highly evolving. The eCommerce business market was expected to hit US$16.6 trillion in 2022, as per IMARC. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43 percent between 2023 and 2028. Driving success in such a competitive […]. The post 4 eCommerce PR trends that are sure to impact your brand in 2023 appeared first on Agility PR Solutions.

Trends 85

Trends Brand Branding Marketing 85

Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. We’re in an era of huge change. Leaders have to reckon with massive global disruptors, whether it’s COVID-19 or climate change, whilst managing ongoing operational activities. All have the potential to boost or bust an organisation’s reputation.

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Reputation Public Affairs Case Study Social Media 93

Steve Barrett on PR

JANUARY 12, 2023

Through thick and thin PRWeek has tracked the fortunes of a profession that has evolved incredibly in two and a half decades.

Industry 139

Industry Blogging 139

NewsWhip

JANUARY 12, 2023

As the President of North America & Global CRO of NewsWhip, Brett Lofgren has seen the challenges facing the comms industry. With the pace of the news cycle accelerating and audiences becoming more fragmented, communications professionals need access to faster, more detailed insights to help inform their engagement strategies. . While many in the industry are using social media monitoring or analytics tools, many of the services available in the market are reactive, only focusing on what’s a

Media 78

Media Communications Tools Social Media 78

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Agility PR Solutions

JANUARY 11, 2023

Attitudes towards AI in the workplace are warming up: almost two-thirds of workers in a new survey from intelligent integration and enterprise automation firm SnapLogic report that they like the idea of using AI in their role, either currently or in the future—if they just knew how. According to the survey of nearly 1,000 mid-senior […]. The post Workers say they’re ready to embrace AI, but skills gap is a big concern appeared first on Agility PR Solutions.

Survey 85

Survey Enterprise Report Publicity 85

Practical Law Construction

JANUARY 12, 2023

The recent judgment of the TCC in St James’s Oncology SPC Ltd (Project Co) v Lendlease Construction (Europe) Ltd and another provides a fascinating commentary on the importance of drafting a building contract that is tailored to deliver the needs of the employer and the end-user. . In this case, Project Co was engaged by Leeds Teaching Hospitals NHS Trust (the NHS Trust) under an agreement (the Project Agreement) to design and build the Oncology Centre at St James’s University Hospit

Construction 90

Construction Strategy Exercises Employee 90

PR 20/20

JANUARY 9, 2023

S tudies show that B2B buyers are up to 70% through their buying research before actually speaking with a salesperson. Moreover, 75% of B2B decision-makers prefer remote human interactions or digital self-service over face-to-face interactions. Today’s customer wants to be informed before making a purchase decision and look to brands that offer the right resources to match their needs.

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B2B Case Study eBook Social Media 87