ImPRessions - Crenshaw Communications
JANUARY 11, 2023
Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work.
Maxim Behar
JANUARY 10, 2023
Stockholm is a lovely city in summer and not so welcoming in late autumn, mainly because there is a slight cold wind from the coast, and the spaces between the buildings are quite open to give it free path.
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Agility PR Solutions
JANUARY 11, 2023
2023 is here, and with the new year comes a renewed opportunity for growth and change across industries.
Prakkypedia
JANUARY 8, 2023
I recently read several articles centred around public relations in 2023. Key take-outs focused on the continuing impact of changes to the workforce, post the COVID-19 pandemic and shutdowns of 2020.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Solo PR Pro
JANUARY 10, 2023
Solo PR pros, here’s some good news as we head into 2023: It’s a great time to be doing what you do. A report from Axios highlights how “many startups, VCs and agencies are scouring for communication consultants, and the opportunities are ripe for those looking for flexible, lucrative work.”.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JANUARY 10, 2023
A media plan can be hugely beneficial when rolling out a new brand, product, service, or campaign. It can give you a solid process to abide by and helps get the team on the same page.
Mark My Words
JANUARY 7, 2023
The Guardian Royal interviews have a long pedigree, but not necessarily a good one. When you look at history, any time that a senior royal has sat down for an interview, ultimately it has always backfired,” said Katie Nicholl, author of The New Royals , and Vanity Fair’s royal correspondent, who has been writing about the Windsors for nearly two decades. ITV will expect huge ratings for its interview with the Duke of Sussex on Sunday night, but Harry may pay the price in the long run.
Agility PR Solutions
JANUARY 11, 2023
As TikTok continues its ascent to the social media throne, brands and businesses need to take note of the platform’s huge potential as a bottom-line booster.
PR Daily
JANUARY 10, 2023
Plus: Negative reviews are on the rise. The Golden Globes has survived several years of scandal to return with an in-person awards show Tuesday night.
Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant
Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.
Ronn Torossian
JANUARY 10, 2023
Companies that invest in social media marketing efforts understand the importance of relying on visual platforms such as Instagram, as that’s one of the best ways for companies to ensure they generate brand recognition and become more memorable to potential consumers.
ImPRessions - Crenshaw Communications
JANUARY 13, 2023
The start of the new year is an excellent time for PR teams to reflect on their abilities, needs and competencies for the coming months. What worked well? What needs improvement? Here are vital skills for PR people to assess and enhance in 2023. It’s all about… communication.
MaccaPR
JANUARY 11, 2023
This content is password protected. To view it please enter your password below: Password: The post Protected: Predictions and Warnings for Marketers Seeking to Survive and Thrive in 2023 appeared first on Maccabee Blog. Featured
PR Daily
JANUARY 13, 2023
Put people before profit. No matter what. LoveForDamar. That trending hashtag runs deep with compassion and humanity — the two driving forces at the center of every decision the Buffalo Bills made on Jan. 2, when safety Damar Hamlin collapsed on the field during a Monday Night Football game.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Ronn Torossian
JANUARY 10, 2023
To straddle art, commerce, and experience successfully for marketing, companies need a creative strategy. Some brands can manage to walk the line between art, commerce, and experience more successfully than others. Such brands have a clear vision of what they want to be for their customers.
ImPRessions - Crenshaw Communications
JANUARY 11, 2023
The post below was not written by a human being. It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. You can be the judge of its accuracy, quality and style!
Agility PR Solutions
JANUARY 11, 2023
As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO! Network.
PR Daily
JANUARY 11, 2023
A reminder that sometimes, we need to step away from the dashboards and talk. We’re always looking for a new tool to make our lives easier. Social listening, analytics, sentiment analysis, media databases, and on.
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Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.
Ronn Torossian
JANUARY 7, 2023
Giving names to solutions is not an easy thing to do, because most of the time, companies end up finding themselves in front of a whiteboard, with various ideas and phrases written on it.
PRSay
JANUARY 7, 2023
Amid concerns over internet misinformation and political conspiracy theories, new legislation will make New Jersey the first state to require that K-12 students are taught “information literacy.”. As Politico reports , the bill signed by Gov.
Buchanan PR
JANUARY 9, 2023
In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service.
PR Daily
JANUARY 12, 2023
Plus: Twitter’s doing Twitter things. When several TikToks went viral with a hack for a cheesesteak quesadilla — cheese, carne asada and fajita veggies, add sour cream and vinaigrette — Chipotle was not thrilled. alexis.frost @alexis.frost this has been one of my faves ever since it was suggested.
5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
The Hoyt Organization
JANUARY 9, 2023
If you want to transform your brand, then you must embrace reputation management. What is reputation management? It is the practice of monitoring, safeguarding and improving a company’s image or standing.
Agility PR Solutions
JANUARY 12, 2023
New research from customer service firm Intercom affirms that the way companies talk to their customers can significantly impact retention and business growth, revealing that three in four consumers say “communication that makes them feel valued” is a top or the most important factor when doing business with a brand.
Practical Law Construction
JANUARY 11, 2023
In Thomas Barnes & Sons plc v Blackburn with Darwen Borough Council , the TCC had to consider whether there was a concurrent delay and if so how did that affect the parties’ rights under the contract.
PR Daily
JANUARY 9, 2023
Including updates from TikTok, Twitter and YouTube. Social networks are coming out of the holidays like the rest of us, so it’s been fairly quiet on the updates front. But there are still several tidbits you should know about as we move deeper into 2023. Let’s get into it. TikTok.
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To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!
Stephen Waddington
JANUARY 12, 2023
An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. We’re in an era of huge change. Leaders have to reckon with massive global disruptors, whether it’s COVID-19 or climate change, whilst managing ongoing operational activities.
Agility PR Solutions
JANUARY 12, 2023
The landscape of eCommerce business is vast, dynamic and highly evolving. The eCommerce business market was expected to hit US$16.6 trillion in 2022, as per IMARC. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43 percent between 2023 and 2028.
PR 20/20
JANUARY 9, 2023
S tudies show that B2B buyers are up to 70% through their buying research before actually speaking with a salesperson. Moreover, 75% of B2B decision-makers prefer remote human interactions or digital self-service over face-to-face interactions.
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