For PR, Is ChatGPT An Asset Or Threat?
ImPRessions - Crenshaw Communications
JANUARY 11, 2023
Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work. AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement.