Sat.Jul 15, 2017 - Fri.Jul 21, 2017

The How and Why of PR Attribution


Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well.

Online Reputation Management Services: What You Need to Know

B2B PR Sense

Online reputation management services have become less of a “nice-to-have”, and more of a necessity. As our lives becomes more enwrapped in the internet and social media, businesses need more than an online presence -- they need a top-shelf online reputation.

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Three big lessons I’ve learned from 10 years’ blogging as PR Warrior

PR Warrior

I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a ‘dog year’ (i.e. equivalent of 7 years), then I’ve been at this social media and content marketing caper for 70 years! But seriously, blogging regularly since 2007 has allowed me to… MORE. The post Three big lessons I’ve learned from 10 years’ blogging as PR Warrior appeared first on PR Warrior | Trevor Young.

Boosting The Hospitality Business with PR

Ronn Torossian

Even if you only have one location – restaurant, bar, hotel and the like, public relations should be part and parcel of every day. There are some things you should be doing to keep your business in the minds of customers – both current and potential ones. Customer Service.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR.

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More Trending

IWF Montreal


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Improving Your PR Plan

Ronn Torossian

One of the key factors to PR success is a plan, otherwise you won’t know whether you are accomplishing your PR goals. Decide on What You Want to Highlight. If you decide on more than one thing you want to bring attention to or show your expertise, you might want to focus on just one at a time.

7 ways to craft highly engaging content

PR Daily

Content marketing can boost your brand’s visibility. However, many small and mid-size organizations fail to produce effective content for successful campaigns. Consumers get bombarded with tons of information, and the attention span of the average internet user is shrinking.

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Montreal IWF Conference 2017


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Don’t be ordinary. Be outstanding. Here’s how.

Ronn Torossian

Public Relations is, at least in part, about standing out. You want your customers – your fans – to like you more and feel better about you than they do your competition. Doesn’t matter what line of work you’re in, this holds true. You want their attention, their affirmation, and their understanding.

How to build your personal brand—from A to Z

PR Daily

Your personal brand is what people say about you when you are not around. It is how the world sees you, your reputation, who you are, what you value and your unique perspective on the world. In today’s digital age, personal branding is not optional.

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How to Enhance Your Non-Profit’s Communication Strategy and Achieve Results Like Never Before


It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

4 Big Media Trends that have Upended PR and Marketing

Sword and the Script

Consumer technology has had a serious impact on expectations for business software. Why, the business user asked, can I unwrap a new mobile device an intuitively understand how to use it, but the business software I use at work requires several hours or days of training?

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PR teams. An email template to ask for Google Analytics access.

The Resolution Blog

Nobody would disagree that linking your online PR coverage to the impact on a client’s website is a valuable thing to do. Did anyone visit our site from the link in that coverage? Did anybody that visited…actually do anything. Like download something, give us their email or earn us some money?

Corporate communications 101, courtesy of Tesla

PR Daily

Tesla is known for cutting-edge technology, but its communications savvy is advanced, too. After news agencies published stories about allegations of sexual harassment at Tesla’s California plant, the company responded swiftly.

Getting to Know Your Customers

The Proactive Report

Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day? So that’s today! And why should we learn more about our customers? Well, without them we have no business. That ought to be reason enough.

Delta Drops the Usual Customer Care Persona on Twitter—and Coulter Tweets On

PR News

Delta Air Lines jettisoned the bland, cheery persona employed typically by social customer care representatives in favor of stoic sarcasm in two now-notorious Twitter replies to author and political commentator Ann Coulter on Sunday, July 16.

How to Get the Most Out of Your B2B Content Marketing Strategy

B2B PR Sense

B2B content is the word du jour withmany companies having invested int their own B2B content marketing strategy. Today, it's s no longer a matter of companies implementing content within their marketing plan. The issue now is using that content to its fullest potential.

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How PR pros can use Google Analytics to target audiences, measure and more

PR Daily

The pressure to measure PR campaigns in hard numbers has never been higher. Though the true value of PR efforts will never be fully captured in a spreadsheet, you can use analytics to make smarter PR decisions—from defining your target audience to how you measure your results.

How to Create Thought Leadership, Part 1: Introduction

Shift Communications

Thought leadership. What is it? Why is it important to a public relations or marketing communications program?

How To Make Surveys Work For PR

ImPRessions - Crenshaw Communications

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? After all, if the questions are too obvious, it’s likely to be boring, but if the outcomes are unpredictable, could it backfire?

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PR Means Business [Webinar Recap]

Media Bullseye

Public relations has undergone a dramatic makeover in recent years. The rise in social and digital media, a 24/7 media model, and new technology has driven significant change in the industry.

5 commonly held SEO misconceptions—and the truth behind them

PR Daily

I’ve been amazed at the common misconceptions that I continuously hear about search engine optimization. I’ve talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their businesses.

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So, You Want to Work In PR: A Tale from A Recent Grad

Shift Communications

You’ve finished that last exam, heard your name called at graduation, and received your diploma. The question that will be on everyone’s minds – especially your parents – is: what’s next? Is it get a job? Go to grad school? Take a year off, travel, and live your life?

5 Ways To Create Powerful PR Content

ImPRessions - Crenshaw Communications

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. And there are tools that can save time while improving topic choice, leads, and writing style.

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My Two-Step Secret to Making LinkedIn Your Beeyatch

Waxing UnLyrical

Happy Saturday! Do you have fun weekend plans? Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). Super-excited! So: LinkedIn. It’s *the* business social network to have a presence on, right? Right.

3 foundations of a stellar content marketing strategy

PR Daily

A lot goes into creating and implementing an effective content marketing strategy.

Three Things To Learn From President Trump’s Communications Team

The Stalwart Blog

Before you scream “NO F#$%!N N WAY,” hear me out. I’m of the firm belief that we all learn best from our mistakes or, at the very least, errors of others. And holy schnikes is this administration providing some great ones! Think about it.

#Winning at Client Relations – Ingredients for Success


Arguably more difficult than landing that perfect company feature in a top-tier outlet is managing and maintaining positive client relations year-over-year.

Chatham House Rule explained

Stephen Waddington

A 90 year old rule aimed at promoting openness in meetings is frequently misunderstood. Chatham House is a building at Number 10 St. James’s Square, London, UK. It’s home to an independent policy think tank known as Chatham House, the Royal Institute of International Affairs.