Sat.Aug 06, 2016 - Fri.Aug 12, 2016

Key Components to Transform Bloggers Into Influencers

Ronn Torossian

Why Your PR Program Isn’t Gaining Traction

ImPRessions - Crenshaw Communications

It’s a good time for people in the public relations business. It seems that companies of all stripes have discovered the power of PR and are giving it high priority. That’s great news, but it sometimes comes with high expectations that aren’t easily realized.

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How to Use Data to Ensure Content Success


Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […].

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Here’s How to Use Storytelling to Improve Your Crowdfunding


Once upon a time isn’t just for fairy tales. If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. Nothing is quite as powerful for getting a crowd of investors on board than a persuasive story.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Four Ways Technology Affects How Companies do PR

Ronn Torossian

Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations – primarily because agents must change how they relate to the public, based on how the public relates to each other, and the media.

More Trending

Behind the Headlines With Angela DeRusha


Today’s consumers aren’t interested in hearing your brand shout at them. Instead, they want their voices heard first, so your brand can address their needs.

6 Sure-Fire Ways B2B PR Takes You From Anonymity to Thought Leader

B2B PR Sense

How do you go from anonymity to trusted guru? Four words: B2B PR Thought Leadership. Once upon a time -- think pre-Internet days -- it wasn't easy to break out from the pack unless you had amazing skills and/or a big budget.

B2B 177

5 Tips for Building Social Media Ambassador Programs

Ronn Torossian

With all the buzz on social media , it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story.

6 PR Tactics For Back-To-School

ImPRessions - Crenshaw Communications

Certain times of year are associated with major public relations efforts. Next to holiday season, back-to-school may present the most bountiful opportunities of all. B2S initiatives can support diverse categories, including personal finance, fashion, health and safety.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

Cross posted on Hack the Feed. My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ).

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How to Easily Boost Your B2B PR with Native Advertising

B2B PR Sense

In marketing, it's vital to have an arsenal of tools at your disposal. You can't expect any one tool to carry all the weight. One tool that has picked up surprising momentum in the marketing industry is native advertising. Have you fully harnessed the power of this robust marketing tool?

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Four Ways Technology Affects How Companies do PR

Ronn Torossian

Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations – primarily because agents must change how they relate to the public, based on how the public relates to each other, and the media.

5 Hacks to Faster Content Creation


Content is moving at the speed of light these days. It sometimes feels like all you do is create blog posts, e-books and social media updates. Everything else is piling up on your desk and in your inbox. Don’t despair, friend.

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7 tips to help you launch a blog

PR Daily

Many PR pros are passionate about blogging and social media. During a recent guest lecture at one of Kirk Hazlett’s Communication. classes at Curry College , I talked about why and how to launch a blog.

Is Your Corporate Website Still the Right Place to Designate as Your Crisis Communications Home Base?

Melissa Agnes

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? This is a good question. One you should aim to think through within your crisis preparedness.

Media Bullseye Roundtable 2016.11 with Paul Gillin

Media Bullseye

In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Paul Gillin of the content marketing firm Gillin + Laberis. In addition, Paul is the author of several books on social media marketing.

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How Easily Can Businesses Reach a Social Audience?


“(During the Ferguson, Missouri riots) Millions of tweets were apparently sent during this day where people were concentrating on what’s going on, and I switched to Facebook in the middle of all of this. And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.”

3 lies that are killing your creativity

PR Daily

You face the blank screen, fingers curved over the keyboard, preparing to put new words on a new page; you are on the brink of creative action. Then you stop, distracted by the default option. Tradition. Templates. Best practices. We've always done it that way"--and for good reason, right?

How to Develop a Crisis Preparedness Program

Melissa Agnes

Part of being crisis-ready means thinking through your organization’s top high-risk scenarios and developing a crisis preparedness program that is scalable, flexible and realistically actionable – and then integrating that program into the culture of your organization.

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PR Briefing: Summarizing 3 Recent Public Relations Studies

Sword and the Script

You’re only as good as your last placement. It’s one of those facts of the PR profession. It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. As of this moment, last month’s placement…is last month’s placement.

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Attracting Attention In A Buyer’s Market


Last Wednesday, August 3, I attended BizBash’s Elevate Conference in Washington, DC. If you aren’t familiar with BizBash, it is North America’s No. 1 source of ideas, news and resources for event and meeting professionals.

Why and how brand managers should embrace memes

PR Daily

The currency of the social world is influence. Influence is our ability to drive others to take action , and a powerful tool to drive action is a meme. When should you use them for your brand, and why are they so important in today’s media environment?

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Setting news alerts to help you enjoy your free time more

Media Bullseye

Anyone who has had media monitoring as a core part of their job responsibilities knows the downside: with the 24-hour news cycle, blogs, and social media, it often feels like you can’t step away from your monitoring for a moment without the possibility of missing something.

How Digital Marketing Technology has Affected PR

Shift Communications

If you’re working in the public relations field you may have noticed that there are increasingly more tools and data points at your disposal. In the past few years, PR has been able to leverage digital marketing technology tools and techniques.

Cision’s Journey Continues: Thoughts From Our New CEO


Over the years, I have found that a big part of being prepared for the future is understanding the past. Today, as I embark on an exciting new chapter and challenge, I can’t help but reflect back on 25 years of twists and turns in the road that brought me here. When I began my career in 1990, the world was still eight years away from its first Google search, the term “iPhone” was more than a decade away from working its way into the vernacular and tweeting was for the birds.

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6 ways PR pros can pull off an effective press conference

PR Daily

A press conference can be a terrific way to convey company news. Organizations can deliver more information than a press release affords, and spokespeople can explain the wider implications of the news in greater detail.

59 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email Academia/Government.

3 Very Different Ideas for Aligning Sales and Marketing [UML]

Sword and the Script

What’s the best way to organize a team for maximum business effect? It’s a leadership question on which businesses spend incredible amounts of time and resources.

PR 101: Five Tips for Pitching USA Today


Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base.

How to thrive in content marketing

PR Daily

You probably already know how important it is to incorporate content into your marketing strategy. What you might not know is how to get started, or how you’ll put out good content day after day. The important thing is that you begin the process. Here’s how: Assemble a content team.

Monthly #MeasurePR Chat Key Takeaways

Media Bullseye

I was pleased to fill in for Shonali Burke during the last #MeasurePR twitter chat on July 12. The official summary and transcript are posted on her blog, Waxing Unlyrical , and you should definitely check it out for the full rundown.

5 Ways PR Can Help Successfully Launch a Product


Product launches are exciting. Whether it is your first offer to the market, or a new addition to your portfolio, a product launch is the perfect time to leverage your PR capabilities to generate some buzz. After all, the “If you build it, they will come,” model only works in old baseball movies.