Cision
AUGUST 11, 2016
With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO.
Ronn Torossian
AUGUST 12, 2016
There are several types of bloggers—those who do it to keep their families up-to-date and post photos of their children, those who blog because they have a particular interest in a subject or hobby and bloggers who deeply love a topic that they have become experts in that niche and have developed a significant following. As a result, certain leverage bloggers to test their product or service and share their thoughts with their followers.
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Onclusive
AUGUST 10, 2016
Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […].
ImPRessions - Crenshaw Communications
AUGUST 11, 2016
It’s a good time for people in the public relations business. It seems that companies of all stripes have discovered the power of PR and are giving it high priority. That’s great news, but it sometimes comes with high expectations that aren’t easily realized. So what happens when a PR campaign isn’t working? We often say that public relations is more of an art than a science, and it’s true.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Cision
AUGUST 10, 2016
Today’s consumers aren’t interested in hearing your brand shout at them. Instead, they want their voices heard first, so your brand can address their needs. Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. In this interview, Angela discusses how consumers have evolved over the years, how to improve your brand’s advertising campaign and why maintaining authenticity is so important.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ReimaginePR
AUGUST 8, 2016
Once upon a time isn’t just for fairy tales. If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. Nothing is quite as powerful for getting a crowd of investors on board than a persuasive story. Not only do humans love stories, they crave stories. And, at the end of the day, you’re one human communicating with another human.
ImPRessions - Crenshaw Communications
AUGUST 12, 2016
A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. These student employees add value and voice to all PR teams, and we hope they reap as many benefits as we do. We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program.
Cision
AUGUST 9, 2016
Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis.
Melissa Agnes
AUGUST 8, 2016
With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? This is a good question. One you should aim to think through within your crisis preparedness. So what’s the answer? The truth is that, while you may have more than one “home base” today depending on your organization and its stakeholders’ preferred means of interacting wit
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Flack's Revenge
AUGUST 9, 2016
Cross posted on Hack the Feed. My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets.
ImPRessions - Crenshaw Communications
AUGUST 9, 2016
Certain times of year are associated with major public relations efforts. Next to holiday season, back-to-school may present the most bountiful opportunities of all. B2S initiatives can support diverse categories, including personal finance, fashion, health and safety. Here are some examples of what works well with those on the back-to-school beat. Know who covers what.
Cision
AUGUST 11, 2016
To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media.
Melissa Agnes
AUGUST 10, 2016
Part of being crisis-ready means thinking through your organization’s top high-risk scenarios and developing a crisis preparedness program that is scalable, flexible and realistically actionable – and then integrating that program into the culture of your organization. In this week’s #crisisready video, I provide a high-level overview of how you can go about approaching the development of a strategic crisis preparedness program for your organization.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
AUGUST 12, 2016
With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and eff
Shift Communications
AUGUST 8, 2016
Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement.
Cision
AUGUST 9, 2016
It ’ s 2016. Everyone is swiping right on influencers. It ’ s a welcome result for many of us who have poured our blood, sweat and crying emojis into this line of work. We are getting big awards, magazine spreads, TV deals and more. Some have even been asked to The White House. But that ’ s surface. I know plenty of influencers, including myself at one point, who wrestle with whether they should take a “ real job ” because the money isn ’ t or wasn ’ t there.
Communications Conversations
AUGUST 8, 2016
A story in the Minneapolis Star Tribune over the weekend highlighted for me a trend I’ve been thinking a lot about lately: The chasm between senior leaders and employees has never been wider–thanks (in a larger way than you might think) to social media. The Strib story was about a incoming freshman at Concordia University here in Minneapolis and how she received a letter from the dean of diversity, Cheryl Chatman, inviting her to a diversity session in Aug.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
PRSay
AUGUST 10, 2016
via The Huffington Post. Fourteen years ago, I relocated to the United States from Puerto Rico. I became interested in the diversity of this country after I was often told that Puerto Ricans are pretty much “all the same.” After I joined PRSA, what I saw was a very different marketplace with a range of PR practitioners who were racially diverse, but had a multiplicity of ideologies and approaches that did not resonate with me.
MaccaPR
AUGUST 8, 2016
For many people, August 8 will be just another Monday. But for me, the 8th of August is the one day a year where it’s (mostly) appropriate to share my utter love of all things cat: International Cat Day. You’re probably wondering what cats have to do with my agency life at Maccabee Public Relations and our field of marketing communications. My answer is, a lot actually.
Cision
AUGUST 12, 2016
In a recent Content Marketing Institute study, more than half of marketers agreed that webinars/webcasts are one of the most effective channels in a marketing strategy. This same study also found that marketers struggle to create content that engages their target audience. A webinar can open many doors for a company. If produced correctly, a webinar can help retain clients, generate leads, establish your brand as a thought leader within the industry and create content that will engage your audie
Ishmael's Corner
AUGUST 9, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Melissa Lewelling, Account Executive, The Hoffman Agency. As a former journalist, I tend to find PR events featuring journalists and the ethereal question, “How can PR help you do your job better?” — frankly — comical. These types of events often feature panels of journalists who don’t want to be there, don’t really.more.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
PRSay
AUGUST 11, 2016
After having worked for about 15 years in public relations in Brussels, I moved with my family to the Austin area in the summer of 2015. Since moving to Austin, I have discovered that public relations as practiced in the United States has more in common with how it is practiced in Europe than I originally expected. The challenge I did encounter, however, has been in convincing Texas-based clients that my Euro-leaning resume is not a liability or somehow not to be trusted because it doesn’t have
Sword and the Script
AUGUST 9, 2016
You’re only as good as your last placement. It’s one of those facts of the PR profession. It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. As of this moment, last month’s placement…is last month’s placement. By my observation, this challenge has grown and will continue to grow.
Cision
AUGUST 8, 2016
Over the years, I have found that a big part of being prepared for the future is understanding the past. Today, as I embark on an exciting new chapter and challenge, I can’t help but reflect back on 25 years of twists and turns in the road that brought me here. When I began my career in 1990, the world was still eight years away from its first Google search, the term “iPhone” was more than a decade away from working its way into the vernacular and tweeting was for the birds.
Shift Communications
AUGUST 9, 2016
If you’re working in the public relations field you may have noticed that there are increasingly more tools and data points at your disposal. In the past few years, PR has been able to leverage digital marketing technology tools and techniques. Take for example, the way that businesses are evolving to keep in constant contact with their customer base (from this year’s KPCB Internet Trends Report by Mary Meeker): Many brands are taking to text messaging or social messaging apps to provide b
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
PRSay
AUGUST 8, 2016
It might be a bit of an understatement to say that 2016 has been an interesting year – and we are only a bit more than halfway through. Between a divisive election cycle, world events and the rise of augmented and virtual reality in several forms – most notably Pokemon Go – for communicators, there has been no shortage of topics to discuss. PRSA has been very busy rolling out new services to provide value to our members – and updating the technology infrastructure to let us do even more.
Sword and the Script
AUGUST 6, 2016
What’s the best way to organize a team for maximum business effect? It’s a leadership question on which businesses spend incredible amounts of time and resources. It involves structuring and restructuring in an effort to get it just right, though precisely what “right” looks like is liable to vary from business to business. On occasion, if it weren’t for the people affect, it is almost comedic to watch a successive business leader spend years re-structuring what a processor took years to struct
Cision
AUGUST 10, 2016
Content is moving at the speed of light these days. It sometimes feels like all you do is create blog posts, e-books and social media updates. Everything else is piling up on your desk and in your inbox. Don’t despair, friend. I’m about to give you hacks that will give you your time back and help you streamline your content creation. Ready? Let’s go. 1.
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