Sat.Sep 17, 2016 - Fri.Sep 23, 2016

Improve Your Public Relations Writing With These Tips

ImPRessions - Crenshaw Communications

by guest writer Ron Stein. Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else’s head.”

PR Myth Busting Part 1: It’s Ok To Fail


As the Director of PR Engineering at AirPR, I listen to the voice of our customers every single day and let me tell you, they are an endless source of wisdom and insight! We count ourselves lucky to work with fascinating companies in a wide range of industries. Each is doing super compelling work yet […]. Musings PR myths

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Interesting Talks – London

PR Expanded

A Guest Post By Jacqueline Jensen, Community Evangelist, Piktochart*. For most working professionals, establishing a supportive social circle is a tough feat. In the case of digital nomads like me, we opt for living, working, and traveling in cities around the world rather than making our homes in one city. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order.

The Market Role Of The Strategic Counsel

Ronn Torossian

When developing a strategy it is often valuable to gather as many perspectives as possible. No one individual can easily predict the problems that might arise to impede the strategy, and the skills that new minds bring to planning make for strategies that are dynamic and flexible. The more voices that contribute to a strategy, and the more experienced those voices are, the stronger the eventual project will become. The Strategic Counsel has experience in spades.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

When PR Jumps On Breaking News (Brangelina Divorce Edition)

ImPRessions - Crenshaw Communications

In the public relations industry, keeping up with the news is a must. This means hyper-vigilance to alerts about matters from the ultra-serious (terror arrests) to this morning’s news that Brad Pitt and Angelina Jolie are divorcing. Obviously, any divorce is sad for the family, and this one is compounded by an avalanche of media coverage.

More Trending

Everything You Need to Know About the TPP (But Were Too Scared to Ask)


Depending on where you get your news from, you’re either constantly bombarded with information about the Trans-Pacific Partnership (TPP) agreement, or you have absolutely no idea what we’re talking about.

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week


There’s a misconception that marketing a business is always time-consuming. Not so. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Here’s where you should be putting your energy. Social Media. Managing your social media accounts is a breeze once you streamline the process. Each of the following can be done in an hour or less. Following New People.

PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

When the stuff hits the fan, what’s an embattled CEO to do? It helps to hire a top PR firm , but even the best advice may not salvage a reputation. That’s the case for two chief executives who found themselves facing congressional investigations this week. What can PR and reputation experts take away from the resulting media coverage?

PR Myth Busting Part 2: Once the story publishes, your work has just begun


In Part 1 of this 3 part series, I poked some serious holes in the myth that it’s not ok for PR to fail. Next, I’d like to have a frank discussion about how PR professionals think about their output. Until fairly recently, most PR teams were mainly responsible for two things: Getting press coverage Covering people’s […]. Musings


Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Kickstart Your Startup PR with Little to No Expense

B2B PR Sense

The road that startups travel is often long and treacherous -- the successes brief, the periods of frustration seemingly endless. At times it may feel like fighting on a battlefield with sticks when everyone else is armed with tanks and precision missiles. Amidst all your other worries, you certainly don't want to be derailed by shoddy PR. Then don’t let your startup PR fall through the cracks. The challenges of small business PR may seem insurmountable -- let’s be painfully honest for a moment.

What’s Needed for a Successful Satellite Media Tour


With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help.

Three ways to impress execs with social media metrics

PR Daily

No audience affects your job security more than your own leadership team. That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. Dashboards packed with data can be impersonal and overwhelming.

Coming Up with a Voice for Your Brand that Stands Out


The market is crowded and noisy. If you have any chance of getting heard above the chorus of sameness, you’ve got to find your voice. A brand voice is an essential component to your success, but what is it and why is it so important? Let’s discuss. What is a Brand Voice? A brand voice is the style of your communication. Chances are, you have competitors who sell a similar service, product, or idea.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Interview with Account Manager Emily Wienberg

Shift Communications

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Emily Wienberg, an Account Manager based in our Boston office. Emily gives us a glimpse of how her career unfolded, and offers up advice for anyone looking to progress in the field of PR. . When did you start at SHIFT? What is your background? I started at SHIFT in June 2012.

4 Ways to Win Over Skeptical Consumers


We live in a cynical time. A few decades ago, anchorman Walter Cronkite was known as “the most trusted man in America.” Now, just 40 percent of Americans trust the mainstream media, and only 6 percent express “a lot of confidence in the media.”. The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. The message is clear: Whatever the media is selling, people aren’t buying. The Post-Trust Era.

Announcing our 2016 CSR Awards finalists

PR Daily

Our entrants channel their time, energy and intelligence to help employees, leaders, community members and foundations to strengthen the greater good. It’s time to recognize them. Our applicants demonstrated creativity and dedication in philanthropy through PR and social media campaigns, partnerships in their communities, publications and much more. It took time, but our judges have narrowed it down to a short list.

Forget Workplace Norms. Our Summer Weekends Started on Friday at 2 p.m.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Our U.S. offices tried an experiment this year. Straying from convention, we decided to give everyone a jump on the weekend by calling Friday at 2 p.m. closing time” (cue the Matchbox 20 song). So how did folks spend the time? Here are some of the back stories. A Sunny Day of Music.more. The post Forget Workplace Norms. Our Summer Weekends Started on Friday at 2 p.m.

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How to Balance Timeliness and Accuracy in Your Crisis Response

Melissa Agnes

When it comes to crisis communication, timeliness is important. But so is accuracy. This is a lesson that Samsung has been learning the hard way while managing their Galaxy Note 7 crisis. What did Samsung do wrong? They gave too much information too soon at the onset of the crisis. As a result, they’ve frustrated customers, regulators and have had to make an embarrassing amount of retractions.

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Behind the Headlines With Peter Shafer


Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. What do you hope to accomplish in your new role as partner at Brunswick Group?

Advocates and celebrities share stories of mental illness

PR Daily

Communicators know there is magic in storytelling. That was evidenced this week with three instances of human vulnerability in stories about those suffering from depression and other mental illnesses. In Texas, the Meadows Mental Health Policy Institute and its partners recently launched a campaign dubbed, “Okay to Say.”. According to the website, the goal is to “increase awareness that most mental illnesses are treatable and to offer messages of hope and recovery to Texans and their families.”

Apple vs. Chevron Revenue? It’s Content Marketing out of Context

Sword and the Script

Have you see the graphic nearby? I’ve noticed it posted a dozen different times on LinkedIn – and each time it seems to get further apart from the truth. For example, the state of California stands out because Apple is based there and that company has been flirting with astronomical sales numbers in recent years. Certainly, Chevron, with the trend in lower oil prices isn’t making more in sales than Apple, right? So I consulted Yahoo! Finance to fact check.

Media Bullseye Roundtable 2016.13: Key PR Measurement Trends in North America

Media Bullseye

This week, we present a special episode of the Roundtable in association with AMEC’s Measurement Month. Rather than the usual three topics covered in 30 minutes or less, this episode provides a recording of “Key PR Measurement Trends in North America,” a webinar hosted by CARMA’s North American CEO Chip Griffin and 4L Strategies Founder Jennifer Zingsheim Phillips.

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A Quick Guide to Social Chat Channels for Businesses


Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Having a reliable one-to-one or one-to-many connection can be particularly useful for social media platforms as reach and conversion diminish with other types of social posts.

PR lessons from buying a home

PR Daily

I finally decided to move into a bigger house. After searching, calling and seeing no fewer than seven houses, I finally decided to move. Then, I began to prepare. Finding movers and buying appliances were on my to-do list, and I was dedicated to having a flawless move. After problems with the painters—and cleaning crew—my day of moving evaporated. The internet connection hadn’t been installed, the washing machine wasn’t delivered on time, and the fridge broke after only two days.

Lisa Buyer Releases Social PR Secrets 3, Foreword by Guy Kawasaki

Social PR Chat

Business book shows brands how to leverage social media and public relations. What does Guy Kawasaki have to say about Social PR Secrets 3rd Edition ? The Chief Evangelist of Canva, best selling author, speaker, and entrepreneur says in his Foreword to Social PR Secrets 3rd Edition: If PR people don’t embrace social media, they will be left in the dust.

Why HR-PR Should be a Pillar of Any Program

Shift Communications

Human Resources-Public Relations (HR-PR) is something I rarely walk away from a meeting with a prospect or new SHIFT partner without bringing up. Some clients proactively ask for PR’s help building an employer brand. Others don’t necessarily see a place for it in their communications activities. And some, while they envisioned a PR program hyper-focused on their product or solution, realize they do have an immense need for it at an organizational level.

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel


Anne R. Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500.

Blog positions UPS as logistics leader

PR Daily

It started with a request from a boss to Dean Foust, director of executive communications at UPS. The global transportation and logistics company had a blog, but traffic was low. Study it and figure out what to do with it, Foust's boss said. Foust, who spent 23 years as a reporter and bureau chief for BusinessWeek, concluded that most of the stories interested neither customers nor the ideal target audience of decision-making executives. "It

Tools of the Trade: PR Measurement

Media Bullseye

I’ve occasionally been asked to fill in for Shonali Burke on the #MeasurePR Twitter chat, and this is one of the top discussion topics. Any mention of PR measurement tools is eagerly followed and responded to—particularly any conversation about free or low-cost tools. First, let’s get one thing out of the way: tools aren’t ever going to make measurement completely effortless. What they do is make it either easier to collect data, easier to process data, or easier to extract data.

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Managing the Evolving Client Relationship

Shift Communications

Over the past five years, we have experienced dramatic changes in client relationship management and setting expectations. Agencies are not the only institutions fighting with the ever-evolving media landscape and technology disruptions. Organizations are forced to face change on nearly a daily basis and we, as agency partners, are forced to make sense of the chaos.

How to Skyrocket Your B2B Thought Leadership with Quality Surveys

B2B PR Sense

As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. Insightful research combined with shrewd marketing strategies create an unbeatable recipe for B2B thought leadership. Let's look at how this is done. The Relationship Between B2B Thought Leadership and Surveys. Let’s first answer the question, what is thought leadership?