Cision
SEPTEMBER 20, 2016
It’s a PR fact of life that if you want to connect with today’s journalists, email is a must. As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground.
ImPRessions - Crenshaw Communications
SEPTEMBER 23, 2016
by guest writer Ron Stein. Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else’s head.” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to
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Onclusive
SEPTEMBER 20, 2016
As the Director of PR Engineering at AirPR, I listen to the voice of our customers every single day and let me tell you, they are an endless source of wisdom and insight! We count ourselves lucky to work with fascinating companies in a wide range of industries. Each is doing super compelling work yet […].
Deirdre Breakenridge
SEPTEMBER 19, 2016
A Guest Post By Jacqueline Jensen, Community Evangelist, Piktochart*. For most working professionals, establishing a supportive social circle is a tough feat. In the case of digital nomads like me, we opt for living, working, and traveling in cities around the world rather than making our homes in one city. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Cision
SEPTEMBER 21, 2016
There’s a misconception that marketing a business is always time-consuming. Not so. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Here’s where you should be putting your energy. Social Media. Managing your social media accounts is a breeze once you streamline the process.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
SEPTEMBER 22, 2016
So, now that we can all agree that failure is really a commitment to learning (Part 1) and every PR output can be the beginning of a conversation (Part 2), let’s turn our attention to an often contentious topic: PR reporting. Ah, reporting. Depending on your PR point of view, you probably either LOVE reporting or it’s the bane of […].
Ronn Torossian
SEPTEMBER 22, 2016
When developing a strategy it is often valuable to gather as many perspectives as possible. No one individual can easily predict the problems that might arise to impede the strategy, and the skills that new minds bring to planning make for strategies that are dynamic and flexible. The more voices that contribute to a strategy, and the more experienced those voices are, the stronger the eventual project will become.
Cision
SEPTEMBER 23, 2016
With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help.
ReimaginePR
SEPTEMBER 21, 2016
Depending on where you get your news from, you’re either constantly bombarded with information about the Trans-Pacific Partnership (TPP) agreement, or you have absolutely no idea what we’re talking about. Now, you may be too deep in this latter group to ask what’s so wrong with the TPP agreement without getting glares from your more-informed friends, so we’ll give you the short version: the TPP is a super confusing, multinational trade agreement that’s hiding a serious threat to your inter
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Onclusive
SEPTEMBER 21, 2016
In Part 1 of this 3 part series, I poked some serious holes in the myth that it’s not ok for PR to fail. Next, I’d like to have a frank discussion about how PR professionals think about their output. Until fairly recently, most PR teams were mainly responsible for two things: Getting press coverage Covering people’s […].
ImPRessions - Crenshaw Communications
SEPTEMBER 22, 2016
When the stuff hits the fan, what’s an embattled CEO to do? It helps to hire a top PR firm , but even the best advice may not salvage a reputation. That’s the case for two chief executives who found themselves facing congressional investigations this week. What can PR and reputation experts take away from the resulting media coverage? In a statement before his testimony in front of the Senate Banking Committee, Wells Fargo CEO John Stumpf did what reputation experts generally counsel
Cision
SEPTEMBER 22, 2016
We live in a cynical time. A few decades ago, anchorman Walter Cronkite was known as “the most trusted man in America.” Now, just 40 percent of Americans trust the mainstream media, and only 6 percent express “a lot of confidence in the media.”. The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say.
Melissa Agnes
SEPTEMBER 19, 2016
When it comes to crisis communication, timeliness is important. But so is accuracy. This is a lesson that Samsung has been learning the hard way while managing their Galaxy Note 7 crisis. What did Samsung do wrong? They gave too much information too soon at the onset of the crisis. As a result, they’ve frustrated customers, regulators and have had to make an embarrassing amount of retractions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ReimaginePR
SEPTEMBER 19, 2016
The market is crowded and noisy. If you have any chance of getting heard above the chorus of sameness, you’ve got to find your voice. A brand voice is an essential component to your success, but what is it and why is it so important? Let’s discuss. What is a Brand Voice? A brand voice is the style of your communication. Chances are, you have competitors who sell a similar service, product, or idea.
Communications Conversations
SEPTEMBER 20, 2016
You know what’s perplexing about the way companies plan for today’s social media campaigns? They don’t plan for BEST-CASE scenarios. And, in this case, that means planning and staffing appropriately for community management. Consider the following scenario: You’ve been planning a social media campaign as part of a broader marketing effort to launch a new product.
Cision
SEPTEMBER 22, 2016
Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts.
Ishmael's Corner
SEPTEMBER 19, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Our U.S. offices tried an experiment this year. Straying from convention, we decided to give everyone a jump on the weekend by calling Friday at 2 p.m. “closing time” (cue the Matchbox 20 song). So how did folks spend the time? Here are some of the back stories.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Shift Communications
SEPTEMBER 23, 2016
From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Emily Wienberg, an Account Manager based in our Boston office. Emily gives us a glimpse of how her career unfolded, and offers up advice for anyone looking to progress in the field of PR. .
Sword and the Script
SEPTEMBER 17, 2016
If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. This is all sage advice, but it’s the minimum barrier to entry in effective media relations, and yet it gets recycled and re-polished on a continual basis.
Cision
SEPTEMBER 19, 2016
Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Having a reliable one-to-one or one-to-many connection can be particularly useful for social media platforms as reach and conversion diminish with other types of social posts.
Communications Conversations
SEPTEMBER 22, 2016
Earlier this week, I gave a presentation to a group of employees at a local client. The topic: Enhancing your reputation online in today’s digital age. It’s not a topic I talk about a lot, but I was doing it as a favor to a friend–and, it turned out to be a lot of fun. Of course, one part of the presentation talked about LinkedIn. And one employee asked question that got me thinking: “What do you think of endorsements on LinkedIn?
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Shift Communications
SEPTEMBER 22, 2016
Human Resources-Public Relations (HR-PR) is something I rarely walk away from a meeting with a prospect or new SHIFT partner without bringing up. Some clients proactively ask for PR’s help building an employer brand. Others don’t necessarily see a place for it in their communications activities. And some, while they envisioned a PR program hyper-focused on their product or solution, realize they do have an immense need for it at an organizational level.
Sword and the Script
SEPTEMBER 20, 2016
Have you see the graphic nearby? I’ve noticed it posted a dozen different times on LinkedIn – and each time it seems to get further apart from the truth. For example, the state of California stands out because Apple is based there and that company has been flirting with astronomical sales numbers in recent years. Certainly, Chevron, with the trend in lower oil prices isn’t making more in sales than Apple, right?
Cision
SEPTEMBER 23, 2016
Anne R. Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500.
PRSay
SEPTEMBER 22, 2016
While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests?
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Shift Communications
SEPTEMBER 21, 2016
Over the past five years, we have experienced dramatic changes in client relationship management and setting expectations. Agencies are not the only institutions fighting with the ever-evolving media landscape and technology disruptions. Organizations are forced to face change on nearly a daily basis and we, as agency partners, are forced to make sense of the chaos.
Prakkypedia
SEPTEMBER 19, 2016
The original title for this post was ‘5 ways to help your clients to develop relationships’ but that didn’t sound right. Yet this article is about relationship-development. After all, relationships are at the heart of public relations. A good PR practitioner looks after their clients’ reputation and that includes not just media relations, sponsorships and events, but helping clients to develop the professional relationships for their businesses to thrive.
The Stalwart Blog
SEPTEMBER 23, 2016
One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral. I tend to agree. There’s no better way to sell your services than by sharing your customer’s successes that’s backed with data.
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