Sat.Sep 17, 2016 - Fri.Sep 23, 2016

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Infographic: How Journalists Use Social Media in 2016

Cision

It’s a PR fact of life that if you want to connect with today’s journalists, email is a must. As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground.

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Improve Your Public Relations Writing With These Tips

ImPRessions - Crenshaw Communications

by guest writer Ron Stein. Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else’s head.” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to

Writing 247
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PR Myth Busting Part 3: More ? Better

Onclusive

So, now that we can all agree that failure is really a commitment to learning (Part 1) and every PR output can be the beginning of a conversation (Part 2), let’s turn our attention to an often contentious topic: PR reporting. Ah, reporting. Depending on your PR point of view, you probably either LOVE reporting or it’s the bane of […].

Report 233
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Interesting Talks – London

Deirdre Breakenridge

A Guest Post By Jacqueline Jensen, Community Evangelist, Piktochart*. For most working professionals, establishing a supportive social circle is a tough feat. In the case of digital nomads like me, we opt for living, working, and traveling in cities around the world rather than making our homes in one city. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order.

Community 219
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

There’s a misconception that marketing a business is always time-consuming. Not so. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Here’s where you should be putting your energy. Social Media. Managing your social media accounts is a breeze once you streamline the process.

Marketing 261

More Trending

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The Market Role Of The Strategic Counsel

Ronn Torossian

When developing a strategy it is often valuable to gather as many perspectives as possible. No one individual can easily predict the problems that might arise to impede the strategy, and the skills that new minds bring to planning make for strategies that are dynamic and flexible. The more voices that contribute to a strategy, and the more experienced those voices are, the stronger the eventual project will become.

Marketing 188
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PR Myth Busting Part 2: Once the story publishes, your work has just begun

Onclusive

In Part 1 of this 3 part series, I poked some serious holes in the myth that it’s not ok for PR to fail. Next, I’d like to have a frank discussion about how PR professionals think about their output. Until fairly recently, most PR teams were mainly responsible for two things: Getting press coverage Covering people’s […].

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4 Ways to Win Over Skeptical Consumers

Cision

We live in a cynical time. A few decades ago, anchorman Walter Cronkite was known as “the most trusted man in America.” Now, just 40 percent of Americans trust the mainstream media, and only 6 percent express “a lot of confidence in the media.”. The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say.

Consumer 236
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PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

When the stuff hits the fan, what’s an embattled CEO to do? It helps to hire a top PR firm , but even the best advice may not salvage a reputation. That’s the case for two chief executives who found themselves facing congressional investigations this week. What can PR and reputation experts take away from the resulting media coverage? In a statement before his testimony in front of the Senate Banking Committee, Wells Fargo CEO John Stumpf did what reputation experts generally counsel

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Balance Timeliness and Accuracy in Your Crisis Response

Melissa Agnes

When it comes to crisis communication, timeliness is important. But so is accuracy. This is a lesson that Samsung has been learning the hard way while managing their Galaxy Note 7 crisis. What did Samsung do wrong? They gave too much information too soon at the onset of the crisis. As a result, they’ve frustrated customers, regulators and have had to make an embarrassing amount of retractions.

Crisis 163
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Coming Up with a Voice for Your Brand that Stands Out

ReimaginePR

The market is crowded and noisy. If you have any chance of getting heard above the chorus of sameness, you’ve got to find your voice. A brand voice is an essential component to your success, but what is it and why is it so important? Let’s discuss. What is a Brand Voice? A brand voice is the style of your communication. Chances are, you have competitors who sell a similar service, product, or idea.

Brand 131
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Behind the Headlines With Peter Shafer

Cision

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts.

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Forget Workplace Norms. Our Summer Weekends Started on Friday at 2 p.m.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Our U.S. offices tried an experiment this year. Straying from convention, we decided to give everyone a jump on the weekend by calling Friday at 2 p.m. “closing time” (cue the Matchbox 20 song). So how did folks spend the time? Here are some of the back stories.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Interview with Account Manager Emily Wienberg

Shift Communications

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Emily Wienberg, an Account Manager based in our Boston office. Emily gives us a glimpse of how her career unfolded, and offers up advice for anyone looking to progress in the field of PR. .

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Stuck in the middle

PRSay

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests?

Ethics 96
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A Quick Guide to Social Chat Channels for Businesses

Cision

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Having a reliable one-to-one or one-to-many connection can be particularly useful for social media platforms as reach and conversion diminish with other types of social posts.

Skype 232
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Apple vs. Chevron Revenue? It’s Content Marketing out of Context

Sword and the Script

Have you see the graphic nearby? I’ve noticed it posted a dozen different times on LinkedIn – and each time it seems to get further apart from the truth. For example, the state of California stands out because Apple is based there and that company has been flirting with astronomical sales numbers in recent years. Certainly, Chevron, with the trend in lower oil prices isn’t making more in sales than Apple, right?

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Why HR-PR Should be a Pillar of Any Program

Shift Communications

Human Resources-Public Relations (HR-PR) is something I rarely walk away from a meeting with a prospect or new SHIFT partner without bringing up. Some clients proactively ask for PR’s help building an employer brand. Others don’t necessarily see a place for it in their communications activities. And some, while they envisioned a PR program hyper-focused on their product or solution, realize they do have an immense need for it at an organizational level.

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5 ways to help your clients to network

Prakkypedia

The original title for this post was ‘5 ways to help your clients to develop relationships’ but that didn’t sound right. Yet this article is about relationship-development. After all, relationships are at the heart of public relations. A good PR practitioner looks after their clients’ reputation and that includes not just media relations, sponsorships and events, but helping clients to develop the professional relationships for their businesses to thrive.

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Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Anne R. Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500.

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The importance of case studies

The Stalwart Blog

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral. I tend to agree. There’s no better way to sell your services than by sharing your customer’s successes that’s backed with data.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Managing the Evolving Client Relationship

Shift Communications

Over the past five years, we have experienced dramatic changes in client relationship management and setting expectations. Agencies are not the only institutions fighting with the ever-evolving media landscape and technology disruptions. Organizations are forced to face change on nearly a daily basis and we, as agency partners, are forced to make sense of the chaos.

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The Well Written Press Release #3: Write For Personas

ISEBOX

You write your press release. You distribute it far and wide. You are super excited to measure the results – but alas, they are dismal. No one is reading your MNR, and if they’re not reading it, they are certainly not reporting it. The key is to write your press release for the people you want to cover your story. To do this, you need a pretty good idea of who that person is.

Writing 77
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How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation. At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone.

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Advice and Inspiration for your Strategic Communications Plan

Stern + Associates

As you begin to dig deep into your strategic communications plan for 2017, it’s a good time to take stock of the progress you’ve made, where work still needs to be done, and how you’ll ensure your company’s marketing approach aligns with business goals for the year ahead. The post Advice and Inspiration for your Strategic Communications Plan appeared first on Stern Strategy Group.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Content Marketing World 2016: 4 Key Sessions and Lessons Learned

PR 20/20

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. As the largest content marketing event around, the opportunities to learn trade tricks, network with leading influencers and fuel creativity are endless. This year, the PR 20/20 team sent four employees, including myself, to the local conference to mingle with the best and brightest in content marketing.

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Get Inspired and Stay Focused With NEW Desktop Wallpapers!

prTini

If you’ve spent any time around the Geben team, you know by now that we love our House Rules. These ten guidelines form the very core of who we are as an agency. They direct every decision we make, so it’s only natural that we’d want to see them everywhere we go. The best part? While the House Rules are our fresh take on values, the rules themselves are applicable in almost every situation.

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Product Sample Checklist to Land Holiday Media Coverage

Beyond PR

For consumer brands and retailers, the holidays are the most important time of year for sales and product promotion. More than ever, if you aren’t pitching for social and online media, you will miss legions of holiday shoppers. A Think With Google analysis of last year’s gift-givers found that foot traffic in retail stores has declined by 57 percent in the past five years, but the value of those visits has increased by nearly 300 percent.

Media 63