Sat.Sep 17, 2016 - Fri.Sep 23, 2016

Improve Your Public Relations Writing With These Tips

ImPRessions - Crenshaw Communications

by guest writer Ron Stein. Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade.

Interesting Talks – London

PR Expanded

A Guest Post By Jacqueline Jensen, Community Evangelist, Piktochart*. For most working professionals, establishing a supportive social circle is a tough feat.

The Market Role Of The Strategic Counsel

Ronn Torossian

When developing a strategy it is often valuable to gather as many perspectives as possible. No one individual can easily predict the problems that might arise to impede the strategy, and the skills that new minds bring to planning make for strategies that are dynamic and flexible.

PR Myth Busting Part 2: Once the story publishes, your work has just begun

Onclusive

In Part 1 of this 3 part series, I poked some serious holes in the myth that it’s not ok for PR to fail. Next, I’d like to have a frank discussion about how PR professionals think about their output.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

When PR Jumps On Breaking News (Brangelina Divorce Edition)

ImPRessions - Crenshaw Communications

In the public relations industry, keeping up with the news is a must. This means hyper-vigilance to alerts about matters from the ultra-serious (terror arrests) to this morning’s news that Brad Pitt and Angelina Jolie are divorcing.

More Trending

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

There’s a misconception that marketing a business is always time-consuming. Not so. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Here’s where you should be putting your energy. Social Media.

PR Myth Busting Part 1: It’s Ok To Fail

Onclusive

As the Director of PR Engineering at AirPR, I listen to the voice of our customers every single day and let me tell you, they are an endless source of wisdom and insight! We count ourselves lucky to work with fascinating companies in a wide range of industries. Each is doing super compelling work yet […]. Musings PR myths

PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

When the stuff hits the fan, what’s an embattled CEO to do? It helps to hire a top PR firm , but even the best advice may not salvage a reputation. That’s the case for two chief executives who found themselves facing congressional investigations this week.

How to Kickstart Your Startup PR with Little to No Expense

B2B PR Sense

The road that startups travel is often long and treacherous -- the successes brief, the periods of frustration seemingly endless. At times it may feel like fighting on a battlefield with sticks when everyone else is armed with tanks and precision missiles.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What’s Needed for a Successful Satellite Media Tour

Cision

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word.

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PR Myth Busting Part 3: More ? Better

Onclusive

So, now that we can all agree that failure is really a commitment to learning (Part 1) and every PR output can be the beginning of a conversation (Part 2), let’s turn our attention to an often contentious topic: PR reporting. Ah, reporting. Depending on your PR point of view, you probably either LOVE reporting or it’s the bane of […]. Musings

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Three ways to impress execs with social media metrics

PR Daily

No audience affects your job security more than your own leadership team. That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered.

How to Skyrocket Your B2B Thought Leadership with Quality Surveys

B2B PR Sense

As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. Insightful research combined with shrewd marketing strategies create an unbeatable recipe for B2B thought leadership. Let's look at how this is done.

4 Ways to Win Over Skeptical Consumers

Cision

We live in a cynical time. A few decades ago, anchorman Walter Cronkite was known as “the most trusted man in America.” Now, just 40 percent of Americans trust the mainstream media, and only 6 percent express “a lot of confidence in the media.”.

Coming Up with a Voice for Your Brand that Stands Out

ReimaginePR

The market is crowded and noisy. If you have any chance of getting heard above the chorus of sameness, you’ve got to find your voice. A brand voice is an essential component to your success, but what is it and why is it so important? Let’s discuss. What is a Brand Voice?

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Flowchart: Are you a good listener?

PR Daily

Are you a good listener? Your first thought is likely, "Yes, I'm an excellent listener!" but you might want to think again. I thought I was a good listener, too—until I tried out this flowchart from CT Business Travel.

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Beyond PR 101: 3 Truly Unique Pitching Tips [UML]

Sword and the Script

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product.

Behind the Headlines With Peter Shafer

Cision

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided.

Interview with Account Manager Emily Wienberg

Shift Communications

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Emily Wienberg, an Account Manager based in our Boston office.

Announcing our 2016 CSR Awards finalists

PR Daily

Our entrants channel their time, energy and intelligence to help employees, leaders, community members and foundations to strengthen the greater good. It’s time to recognize them.

How to Balance Timeliness and Accuracy in Your Crisis Response

Melissa Agnes

When it comes to crisis communication, timeliness is important. But so is accuracy. This is a lesson that Samsung has been learning the hard way while managing their Galaxy Note 7 crisis. What did Samsung do wrong? They gave too much information too soon at the onset of the crisis.

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A Quick Guide to Social Chat Channels for Businesses

Cision

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time.

Apple vs. Chevron Revenue? It’s Content Marketing out of Context

Sword and the Script

Have you see the graphic nearby? I’ve noticed it posted a dozen different times on LinkedIn – and each time it seems to get further apart from the truth.

Is your newsroom a relic of the past?

PR Daily

Technology has made it easier and easier to build a great newsroom. So why do so many organizations still have a boring page crammed with links? It’s time to let the past go. Upgrading your newsroom can mean the difference between hunting for media coverage and having reporters flock to you.

Media Bullseye Roundtable 2016.13: Key PR Measurement Trends in North America

Media Bullseye

This week, we present a special episode of the Roundtable in association with AMEC’s Measurement Month.

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Infographic: How Journalists Use Social Media in 2016

Cision

It’s a PR fact of life that if you want to connect with today’s journalists, email is a must. As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground. First, though, put down your phone.

Lisa Buyer Releases Social PR Secrets 3, Foreword by Guy Kawasaki

Social PR Chat

Business book shows brands how to leverage social media and public relations. What does Guy Kawasaki have to say about Social PR Secrets 3rd Edition ?

Advocates and celebrities share stories of mental illness

PR Daily

Communicators know there is magic in storytelling. That was evidenced this week with three instances of human vulnerability in stories about those suffering from depression and other mental illnesses.

Why HR-PR Should be a Pillar of Any Program

Shift Communications

Human Resources-Public Relations (HR-PR) is something I rarely walk away from a meeting with a prospect or new SHIFT partner without bringing up. Some clients proactively ask for PR’s help building an employer brand. Others don’t necessarily see a place for it in their communications activities.

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Anne R. Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500.

Tools of the Trade: PR Measurement

Media Bullseye

I’ve occasionally been asked to fill in for Shonali Burke on the #MeasurePR Twitter chat, and this is one of the top discussion topics. Any mention of PR measurement tools is eagerly followed and responded to—particularly any conversation about free or low-cost tools.

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PR lessons from buying a home

PR Daily

I finally decided to move into a bigger house. After searching, calling and seeing no fewer than seven houses, I finally decided to move. Then, I began to prepare. Finding movers and buying appliances were on my to-do list, and I was dedicated to having a flawless move.