Cision

MARCH 30, 2017

Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. In the Instagram app, the post appears as a swipeable gallery effectively linking sets of related photos and videos for easy consumption. Collections is a pretty awesome new feature for a social network that appears to be second only to its parent network in usage ( according to Pew Internet at least), and that boasts engagement metrics either s

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Onclusive

MARCH 29, 2017

Last week was an interesting PR convergence of sorts for me. I emerged from the boiler room with AirPR’s CEO, our lead investor, and some of the top marketing and PR minds on the planet with what I’m sure will be the next big thing in navigating our story-driven world. (Stay tuned. It’s going to be a fun ride.) […].

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Ronn Torossian

MARCH 28, 2017

Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow. One of these is Jimmy Breslin, who passed away recently at the age of 88. Breslin was more than a dynamic writer and Pulitzer Prize-winning columnist.

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Journalism Blogging Examples Media 183

Flack's Revenge

MARCH 30, 2017

PR folks know the feeling. You put a press release over the wire – and then duck. Not necessarily because of all the press inquiries that come in (wouldn’t that be great)? You duck to avoid the flood of offers from pay-to-play opportunities. Each one needs to be vetted and explained to the client or manager, who sometimes brings you the “opportunity”, accompanied by words like: “Hey!

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Cision

MARCH 31, 2017

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If you’re in an agency, leads are just new business and customer service is your account team.). I want to talk to you today about a topic that may turn you off of this post; customer service. Before you go (I’ll be watching our bounce rate) let me say I was in the same place as you.

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Social Media Customer Service Marketing Media 280

Business Wire

MARCH 31, 2017

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. The session allowed attendees the opportunity to engage in small group discussions with journalists and learn more about how the media works; current challenges facing the industry; how journalists like to be pitched; and other useful information about interacting with the press.

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Sword and the Script

MARCH 25, 2017

There’s an old saying that the best business people aren’t student of business, but students of history. This allows them to see things in a grander context, and perhaps choose a path that avoids repetition. To that end, we study the past so that it’s not repeated. We study the present so that we might be informed in order act with deliberate consideration.

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Cision

MARCH 31, 2017

This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider. Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry!

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ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-c

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

The Stalwart Blog

MARCH 29, 2017

My take - I strongly believe so. Protectionists of the dominant American Football business entity would disagree and cite the 2016 Forbes report that claims the average team value in the league reached an all-time high of $2.34 billion. I’ll concede on that stat but suspect that the NFL’s worth will plateau or, quite possibly, wane over the new few years.

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PR News

MARCH 28, 2017

Social media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone whom you’d actually recognize if you bumped into her at the grocery store? Following someone, back in the day, was… Continued. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog.

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Cision

MARCH 28, 2017

Last week, we announced our intention to become a publicly listed company in order to accelerate our pace of innovation. I wasn’t kidding when I said we wanted to move fast. Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments.

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ImPRessions - Crenshaw Communications

MARCH 28, 2017

Crenshaw Communications’ Chris Harihar and team recently produced a wildly successful panel discussion as part of ongoing thought leadership efforts for digital media client Arkadium. Titled How Digital Publishers Are Innovating the Newsroom, the panel attracted Anthony Ha of TechCrunch as moderator as well as digital publisher participants from NYT, Quartz, Gannett, VICE and more.

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

MaccaPR

MARCH 30, 2017

What do Twitter blizzards, Pokémon GO trainer lounges and football-shaped ice sculptures have in common? They're all part of social media campaigns from the Mall of America and the Minnesota Super Bowl Host Committee. Below, we dive into what the two Minnesota brands revealed about their creative social media strategies at last week's Convergence Summit in Minneapolis, put on jointly by the International Association of Business Communicators (IABC) Minnesota and the University of Minnesota Schoo

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Social Media Media Tourism Communications 90

5W PR

MARCH 27, 2017

Electronics are applicable to all walks of life. With the emergence of influencer marketing , it’s vital that your brand is on point with its PR messaging. Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Social Media. Consumers electronics are particularly popular with the younger generation.

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Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get a response and you click to open the message with baited breath. Then your heart sinks. The reporter didn’t reject the story idea, instead, they asked for something far more difficult to attain: “Do you have a customer I can talk to?”.

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Communications Conversations

MARCH 30, 2017

In case you missed it, Cracker Barrel fell victim to the most recent “internet mob” last week and had its social media pages completely taken over by folks fighting for Annette Byrd (#BradsWife) to get her job back. A little background: In Feb., Cracker Barrel fired Annette Byrd. On Feb. 27, Annette’s husband, Brad, started ranting about the firing on Facebook.

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Social Media Crisis Media Facebook 72

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Ishmael's Corner

MARCH 29, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Communicators have picked up the thought leadership religion. With demand for product news similar to Vote-Hillary T-shirts, many have figured out that thought leadership can bring salvation, a door opener to media coverage.Yet, for all the talk about thought leadership, there can be a huge gap between the theory and what happens on the execution.more.

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Leadership Storytelling Communications Publicity 69

Waxing UnLyrical

MARCH 28, 2017

Guest Post by Jen Zingsheim Phillips. The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan , Angela Sinickas , Rebekah Iliff , Dawn Buzynski , and Aly Saxe offered up smart measurement advice for everyone—from those just starting out, to seasoned pros.

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Measurement Crisis Crisis Communications Media 69

Stern + Associates

MARCH 30, 2017

The media is responding to the current digital climate. We’re no longer consuming news from a print newspaper delivered to our door in the morning. Most of us also aren’t. The post Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You appeared first on Stern Strategy Group.

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Media Newspapers Print Strategy 65

Presspage

MARCH 27, 2017

PressPage Mail. We've completed several updates to PressPage Mail, our module which enables users to manage contacts and create and send email campaigns directly from within PressPage. Recently developed upgrades include: Mail Usage Activity: new statistics give insight into an account's mail usage, reputation and a summary of email activity like sent and opened emails, clicks etc.

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Report Reputation Media Data 60

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Solo PR Pro

MARCH 28, 2017

At some point in your public relations career, it is likely that a client will fire you. There are times that the firing is mostly amicable and can be due to budget cutbacks or the client deciding to bring the work in-house. At other times, it can be a gut-wrenching surprise that leaves you temporarily wallowing in self-pity and questioning your value as a professional.

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Beyond PR

MARCH 31, 2017

Earlier this month, the Canadian Securities Administrators (comprised of Alberta, Ontario and Québec securities commissions) released Staff Notice 51-348 Staff’s Review of Social Media Used by Reporting Issuers. This notice publishes the results of the CSA’s analysis of “social media disclosure” by 111 reporting issuers on websites such as Facebook, Twitter, YouTube, LinkedIn and Instagram, as well as the issuer’s own websites, message boards and blogs.

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Social Media Media Guidelines Policies 43

Stern + Associates

MARCH 28, 2017

The shift to digital and online news has transformed the media landscape in just the last few years. It wasn’t so long ago that some of my colleagues mailed press. The post The Top Three Reasons Why Media Isn’t What It Used To Be appeared first on Stern Strategy Group.

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Public Relations Sydney

MARCH 27, 2017

It’s getting more difficult to stand out from competitors in this increasingly noisy world. So as a business leader and influencer, it’s critical to showcase what makes you unique through your personal brand. Developing and communicating your personal brand is just as important as communicating your business’ brand. It is your reputation – it’s how […].

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Brand Branding Reputation Publicity 43

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

David PR Group

MARCH 30, 2017

Having recently written a book about online reputation issues , I spend a lot of time thinking about online risk, and I am increasingly interested in cybersecurity. Online reputation and cybersecurity are both interconnected and of critical importance for most businesses. Yet while I believe every business needs to understand these risks, some are more susceptible than others.

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Real Estate Reputation Social Media Automotive 40

Cision

MARCH 29, 2017

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public. Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and

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Stern + Associates

MARCH 31, 2017

Trust is the most important component of modern communication, and how we communicate matters as much as what we’re communicating, writes Nicole Gagnon. She lists 10 word and syntax options. The post Your word choices can help establish trust (SmartBrief) appeared first on Stern Strategy Group.

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Communications Writing Groups Strategy 48