Sat.Mar 25, 2017 - Fri.Mar 31, 2017

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The Case for Customer Service Marketing: Social Media Marketing World Recap


If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If you’re in an agency, leads are just new business and customer service is your account team.). I want to talk to you today about a topic that may turn you off of this post; customer service. Before you go (I’ll be watching our bounce rate) let me say I was in the same place as you.

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How to Be a PR Hero According to a Journalist


Last week was an interesting PR convergence of sorts for me. I emerged from the boiler room with AirPR’s CEO, our lead investor, and some of the top marketing and PR minds on the planet with what I’m sure will be the next big thing in navigating our story-driven world. (Stay tuned. It’s going to be a fun ride.) […].

How To 214

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NYC Journalism Mourns One of its Own

Ronn Torossian

Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow. One of these is Jimmy Breslin, who passed away recently at the age of 88. Breslin was more than a dynamic writer and Pulitzer Prize-winning columnist.

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What to do when PR hits a Pay Wall

Flack's Revenge

PR folks know the feeling. You put a press release over the wire – and then duck. Not necessarily because of all the press inquiries that come in (wouldn’t that be great)? You duck to avoid the flood of offers from pay-to-play opportunities. Each one needs to be vetted and explained to the client or manager, who sometimes brings you the “opportunity”, accompanied by words like: “Hey!

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Behind the Headlines with Sharon Hoffman


This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider. Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry!

More Trending

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If You Wouldn’t Click On It, We Won’t Either… Seattle Media Shares Tips for Getting the Attention of the Press

Business Wire

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. The session allowed attendees the opportunity to engage in small group discussions with journalists and learn more about how the media works; current challenges facing the industry; how journalists like to be pitched; and other useful information about interacting with the press.

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Is the NFL brand waning?

The Stalwart Blog

My take - I strongly believe so. Protectionists of the dominant American Football business entity would disagree and cite the 2016 Forbes report that claims the average team value in the league reached an all-time high of $2.34 billion. I’ll concede on that stat but suspect that the NFL’s worth will plateau or, quite possibly, wane over the new few years.

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Leveraging Tech to Deliver Actionable Intelligence to Executives


Last week, we announced our intention to become a publicly listed company in order to accelerate our pace of innovation. I wasn’t kidding when I said we wanted to move fast. Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments.

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Crenshaw Client Arkadium Hosts Packed Panel Session

ImPRessions - Crenshaw Communications

Crenshaw Communications’ Chris Harihar and team recently produced a wildly successful panel discussion as part of ongoing thought leadership efforts for digital media client Arkadium. Titled How Digital Publishers Are Innovating the Newsroom, the panel attracted Anthony Ha of TechCrunch as moderator as well as digital publisher participants from NYT, Quartz, Gannett, VICE and more.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The 2 Things You Need to Know Now About Social Media

PR News

Social media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone whom you’d actually recognize if you bumped into her at the grocery store? Following someone, back in the day, was… Continued. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog.

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How the Mall of America and Minnesota Super Bowl Host Committee Rock Social Media


What do Twitter blizzards, Pokémon GO trainer lounges and football-shaped ice sculptures have in common? They're all part of social media campaigns from the Mall of America and the Minnesota Super Bowl Host Committee. Below, we dive into what the two Minnesota brands revealed about their creative social media strategies at last week's Convergence Summit in Minneapolis, put on jointly by the International Association of Business Communicators (IABC) Minnesota and the University of Minnesota Schoo

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Why PR is so Important for Consumer Electronics


Electronics are applicable to all walks of life. With the emergence of influencer marketing , it’s vital that your brand is on point with its PR messaging. Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Social Media. Consumers electronics are particularly popular with the younger generation.

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Public Relations: In History, at Crossroads and in the Future [UML]

Sword and the Script

There’s an old saying that the best business people aren’t student of business, but students of history. This allows them to see things in a grander context, and perhaps choose a path that avoids repetition. To that end, we study the past so that it’s not repeated. We study the present so that we might be informed in order act with deliberate consideration.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 big (ongoing) issues the recent Cracker Barrel social media crisis highlights

Communications Conversations

In case you missed it, Cracker Barrel fell victim to the most recent “internet mob” last week and had its social media pages completely taken over by folks fighting for Annette Byrd (#BradsWife) to get her job back. A little background: In Feb., Cracker Barrel fired Annette Byrd. On Feb. 27, Annette’s husband, Brad, started ranting about the firing on Facebook.

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#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan , Angela Sinickas , Rebekah Iliff , Dawn Buzynski , and Aly Saxe offered up smart measurement advice for everyone—from those just starting out, to seasoned pros.

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Breaking Down the Failure of Thought Leadership

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Communicators have picked up the thought leadership religion. With demand for product news similar to Vote-Hillary T-shirts, many have figured out that thought leadership can bring salvation, a door opener to media coverage.Yet, for all the talk about thought leadership, there can be a huge gap between the theory and what happens on the execution.more.

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Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You

Stern + Associates

The media is responding to the current digital climate. We’re no longer consuming news from a print newspaper delivered to our door in the morning. Most of us also aren’t. The post Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You appeared first on Stern Strategy Group.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How to Generate Media Referenceable B2B Customers with a Blog

Sword and the Script

You’ve spent weeks or months pitching a key reporter. You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get a response and you click to open the message with baited breath. Then your heart sinks. The reporter didn’t reject the story idea, instead, they asked for something far more difficult to attain: “Do you have a customer I can talk to?”.

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Development Report Q1 2017


PressPage Mail. We've completed several updates to PressPage Mail, our module which enables users to manage contacts and create and send email campaigns directly from within PressPage. Recently developed upgrades include: Mail Usage Activity: new statistics give insight into an account's mail usage, reputation and a summary of email activity like sent and opened emails, clicks etc.

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Canadian Issuers Need To Tighten Up Their Social Media Say Regulators

Beyond PR

Earlier this month, the Canadian Securities Administrators (comprised of Alberta, Ontario and Québec securities commissions) released Staff Notice 51-348 Staff’s Review of Social Media Used by Reporting Issuers. This notice publishes the results of the CSA’s analysis of “social media disclosure” by 111 reporting issuers on websites such as Facebook, Twitter, YouTube, LinkedIn and Instagram, as well as the issuer’s own websites, message boards and blogs.

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The Top Three Reasons Why Media Isn’t What It Used To Be

Stern + Associates

The shift to digital and online news has transformed the media landscape in just the last few years. It wasn’t so long ago that some of my colleagues mailed press. The post The Top Three Reasons Why Media Isn’t What It Used To Be appeared first on Stern Strategy Group.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 business leaders with amazing personal brands

Public Relations Sydney

It’s getting more difficult to stand out from competitors in this increasingly noisy world. So as a business leader and influencer, it’s critical to showcase what makes you unique through your personal brand. Developing and communicating your personal brand is just as important as communicating your business’ brand. It is your reputation – it’s how […].

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When a Client Becomes Somebody You Used to Know

Solo PR Pro

At some point in your public relations career, it is likely that a client will fire you. There are times that the firing is mostly amicable and can be due to budget cutbacks or the client deciding to bring the work in-house. At other times, it can be a gut-wrenching surprise that leaves you temporarily wallowing in self-pity and questioning your value as a professional.

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Three Questions Every Business Needs to Ask About Online Risk

David PR Group

Having recently written a book about online reputation issues , I spend a lot of time thinking about online risk, and I am increasingly interested in cybersecurity. Online reputation and cybersecurity are both interconnected and of critical importance for most businesses. Yet while I believe every business needs to understand these risks, some are more susceptible than others.

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Your word choices can help establish trust (SmartBrief)

Stern + Associates

Trust is the most important component of modern communication, and how we communicate matters as much as what we’re communicating, writes Nicole Gagnon. She lists 10 word and syntax options. The post Your word choices can help establish trust (SmartBrief) appeared first on Stern Strategy Group.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-c

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From PR Pros to Brand Disruptors: Improve Earned Media Opportunities by Better Targeting Your Outreach


At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public. Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and

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The Value of Interactivity in PR

The Hoffman Agency

By Peh Yuxin , Account Executive, The Hoffman Agency Singapore. Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance. International news outlets have been regularly producing digital interactive projects — award-winning examples include The New York Times’ Snowfall: The Avalanche at Tunnel Creek and The Guardian’s Seven Digital Deadly Sins.