Sat.Mar 25, 2017 - Fri.Mar 31, 2017

How To Create Awesome Content with Instagram’s New “Collections”

Cision

Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. In the Instagram app, the post appears as a swipeable gallery effectively linking sets of related photos and videos for easy consumption.

How to Be a PR Hero According to a Journalist

Onclusive

Last week was an interesting PR convergence of sorts for me. I emerged from the boiler room with AirPR’s CEO, our lead investor, and some of the top marketing and PR minds on the planet with what I’m sure will be the next big thing in navigating our story-driven world. Stay tuned.

What Is Thought Leadership and How to Attain It

B2B PR Sense

People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition.

NYC Journalism Mourns One of its Own

Ronn Torossian

Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Case for Customer Service Marketing: Social Media Marketing World Recap

Cision

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If If you’re in an agency, leads are just new business and customer service is your account team.).

More Trending

10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities.

If You Wouldn’t Click On It, We Won’t Either… Seattle Media Shares Tips for Getting the Attention of the Press

Business Wire

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session.

Local 195

From PR Pros to Brand Disruptors: Improve Earned Media Opportunities by Better Targeting Your Outreach

Cision

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.

Media 275

How to Launch a New B2B Product People Will Line Up For

B2B PR Sense

Congratulations! A new B2B product launch is an exciting time for any company -- especially if this is your first one! We know the time and energy it takes to create a new product. The question you're now faced with is how to launch a new B2B product and then create the buzz it deserves.

B2B 181

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful.

Why organizational values are crucial to branding efforts

PR Daily

Brand managers today face big challenges when it comes to social issues. Often they must give an opinion about a matter trending in the media—that’s a tough spot. You want your CEO or company spokespeople out there driving positive PR, but in the blink of an eye, things can go south.

Ethics 145

Behind the Headlines with Sharon Hoffman

Cision

This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider. Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry!

Public Relations: In History, at Crossroads and in the Future [UML]

Sword and the Script

There’s an old saying that the best business people aren’t student of business, but students of history. This allows them to see things in a grander context, and perhaps choose a path that avoids repetition. To that end, we study the past so that it’s not repeated.

Is the NFL brand waning?

The Stalwart Blog

My take - I strongly believe so. Protectionists of the dominant American Football business entity would disagree and cite the 2016 Forbes report that claims the average team value in the league reached an all-time high of $2.34 billion.

Brand 123

Snapchat vs. Instagram Stories: Which is best for your organization?

PR Daily

Have you ever wondered what the difference is between Snapchat and Instagram Stories? Both allow you to post photos or videos that disappear, as well as doctor them up with filters and text.

Leveraging Tech to Deliver Actionable Intelligence to Executives

Cision

Last week, we announced our intention to become a publicly listed company in order to accelerate our pace of innovation. I wasn’t kidding when I said we wanted to move fast. Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments.

Data 144

As visual content booms, analysts are more important than ever

Media Bullseye

A social insights word problem: If a picture is worth a thousand words, how much is a human analyst worth? If there is one major way in which social media has changed over the last decade, it is the dramatic rise in the use of images, rather than text, to communicate.

Like a Boss: The Ultimate ???? Social Media Analytics Guide #Talkwalker

Social PR Chat

Do you understand social media analytics? To some that might seem like a rhetorical question, but most social media marketers say measuring ROI is their top challenge. The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help.

4 marketing tips from April the Giraffe

PR Daily

The internet has recently been taken over by a very tall and overly pregnant lady. You may have heard of her. Her name is April. April the Giraffe. This chick has taken over the internet, with pregnant human. women going viral for impersonating her.

Viral 131

How to Generate Media Referenceable B2B Customers with a Blog

Sword and the Script

You’ve spent weeks or months pitching a key reporter. You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get a response and you click to open the message with baited breath.

B2B 108

CARMA to host upcoming webinar on enhancing media intelligence solutions

Media Bullseye

Last month, Media Bullseye posted an article about the publication of a new eBook from CARMA.

eBook 116

#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month.

Get executive communications expertise from a presidential speechwriter

PR Daily

When it comes to executive communications, few have as much experience as Sarah Hurwitz. As a senior speechwriter for President Barack Obama and chief speechwriter for First Lady Michelle Obama, she’s crafted executive branch messaging for years—and navigated plenty of major challenges.

The 2 Things You Need to Know Now About Social Media

PR News

Social media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone whom you’d actually recognize if you bumped into her at the grocery store? Following someone, back in the day, was… Continued. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog.

69 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Publications Officer , Central Intelligence Agency, Washington, DC.

Breaking Down the Failure of Thought Leadership

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Communicators have picked up the thought leadership religion.

Why PR pros should treat journalists with courtesy and respect

PR Daily

When PR pros are rude to journalists, they’re shooting themselves in the foot. In studying media relations, we were taught that journalists are to be treated like gold.

Why PR is so Important for Consumer Electronics

5W PR

Electronics are applicable to all walks of life. With the emergence of influencer marketing , it’s vital that your brand is on point with its PR messaging. Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Social Media.

Creative approaches to make your business more social

Media Bullseye

When it comes to social media, some brands definitely have easier opportunities for engagement than others. Most users are going to be more interested in watching the latest Stranger Things trailer on Netflix’s Twitter than a video about cleaning tips from the account of a detergents brand.

Edelman: Trust in Organizations Collapsing Worldwide

PRSay

A major force is sweeping the world, and organizations must come to grips with it if they wish to make their case to a skeptical public.

United defends dress code decision amid online backlash

PR Daily

For brand managers struggling with how to handle angry customers online, United Airlines’ PR team feels your pain.

Let's Get Digital: TrendKite Integrates with Adobe Analytics

TrendKite

Today, TrendKite announces our new Adobe Analytics integration, allowing enterprise teams to more thoroughly report on website traffic driven by PR. "As As TrendKite continues to focus on helping our customers quantify the full impact of their PR Programs, Adobe Analytics integration is a big step forward."