Sat.Mar 25, 2017 - Fri.Mar 31, 2017

The Case for Customer Service Marketing: Social Media Marketing World Recap


If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If If you’re in an agency, leads are just new business and customer service is your account team.).

NYC Journalism Mourns One of its Own

Ron Torossian

Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful.

How to Be a PR Hero According to a Journalist


Last week was an interesting PR convergence of sorts for me. I emerged from the boiler room with AirPR’s CEO, our lead investor, and some of the top marketing and PR minds on the planet with what I’m sure will be the next big thing in navigating our story-driven world. Stay tuned.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

The 2 Things You Need to Know Now About Social Media

PR News

Social media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone whom you’d actually recognize if you bumped into her at the grocery store? Following someone, back in the day, was… Continued. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog.

From PR Pros to Brand Disruptors: Improve Earned Media Opportunities by Better Targeting Your Outreach


At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.

The Value of Interactivity in PR

The Hoffman Agency

By Peh Yuxin , Account Executive, The Hoffman Agency Singapore. Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance.

Crisis Management in a Post-Truth Era

Return on Reputation

These days, it seems like no one is safe from a crisis arriving suddenly and unexpectedly. Some have subscribed this phenomenon to hypersensitivity on the political left and right, goaded on by professional activists who subscribe bad intentions to…well, everything.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 big (ongoing) issues the recent Cracker Barrel social media crisis highlights

Communications Conversations

In case you missed it, Cracker Barrel fell victim to the most recent “internet mob” last week and had its social media pages completely taken over by folks fighting for Annette Byrd (#BradsWife) to get her job back. A little background: In Feb., Cracker Barrel fired Annette Byrd. On Feb.

Leveraging Tech to Deliver Actionable Intelligence to Executives


Last week, we announced our intention to become a publicly listed company in order to accelerate our pace of innovation. I wasn’t kidding when I said we wanted to move fast. Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments.

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Let's Get Digital: TrendKite Integrates with Adobe Analytics


Today, TrendKite announces our new Adobe Analytics integration, allowing enterprise teams to more thoroughly report on website traffic driven by PR. "As As TrendKite continues to focus on helping our customers quantify the full impact of their PR Programs, Adobe Analytics integration is a big step forward."

Like a Boss: The Ultimate ???? Social Media Analytics Guide #Talkwalker

Social PR Chat

Do you understand social media analytics? To some that might seem like a rhetorical question, but most social media marketers say measuring ROI is their top challenge. The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Breaking Down the Failure of Thought Leadership

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Communicators have picked up the thought leadership religion.

Behind the Headlines with Sharon Hoffman


This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider. Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry!

AP Stylebook adding singular ‘they’

PR Daily

AP Stylebook isn’t adopting the Oxford comma, but a new change is almost as controversial. In December 2015, The Washington Post. added the term to its in-house style guide. Now, that move is extending to the AP Stylebook. Making a case for a singular ‘they.’ On our blog: [link]. —

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Three Questions Every Business Needs to Ask About Online Risk

David PR Group

Having recently written a book about online reputation issues , I spend a lot of time thinking about online risk, and I am increasingly interested in cybersecurity. Online reputation and cybersecurity are both interconnected and of critical importance for most businesses.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Public Relations: In History, at Crossroads and in the Future [UML]

Sword and the Script

There’s an old saying that the best business people aren’t student of business, but students of history. This allows them to see things in a grander context, and perhaps choose a path that avoids repetition. To that end, we study the past so that it’s not repeated.

As visual content booms, analysts are more important than ever

Media Bullseye

A social insights word problem: If a picture is worth a thousand words, how much is a human analyst worth? If there is one major way in which social media has changed over the last decade, it is the dramatic rise in the use of images, rather than text, to communicate.

10 punctuation tips for every writer

PR Daily

Untitled Document. Writers can avoid most punctuation errors by mastering the following conventions: 1. Introductory words, phrases and clauses are followed by a comma. Incorrect: Moreover students are expected to read at least one English classic every six weeks.

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Edelman: Trust in Organizations Collapsing Worldwide


A major force is sweeping the world, and organizations must come to grips with it if they wish to make their case to a skeptical public.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

How to Generate Media Referenceable B2B Customers with a Blog

Sword and the Script

You’ve spent weeks or months pitching a key reporter. You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get a response and you click to open the message with baited breath.

What to do when PR hits a Pay Wall

Flack's Revenge

PR folks know the feeling. You put a press release over the wire – and then duck. Not necessarily because of all the press inquiries that come in (wouldn’t that be great)? You duck to avoid the flood of offers from pay-to-play opportunities.

CEO's video series boosts morale, engagement

PR Daily

Down in a basement at a Hamilton Health Sciences hospital, a long-term employee worked in a lab just across the hall from the Medical Device Reprocessing Department.

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Creating an Agile PR Strategy


Google has two definitions of the word “agile.” The first says, “Able to move quickly and easily.” The second, says, “Relating to or denoting a method of project management, used especially for software development, that is characterized by the division of tasks into short phases of work and frequent reassessment and adaptation of plans.” When we talk about agile PR, we combine both of these thoughts.

The Top Three Reasons Why Media Isn’t What It Used To Be

Stern + Associates

The shift to digital and online news has transformed the media landscape in just the last few years. It wasn’t so long ago that some of my colleagues mailed press. The post The Top Three Reasons Why Media Isn’t What It Used To Be appeared first on Stern Strategy Group. Media Relations Public Relations/Communications digital Journalism media landscape

Development Report Q1 2017


PressPage Mail. We've completed several updates to PressPage Mail, our module which enables users to manage contacts and create and send email campaigns directly from within PressPage.

6 great ways to make videos engaging

PR Daily

It’s not easy to create engaging videos. That’s why many corporate YouTube channels are video graveyards of talking-head interviews, boring product demos and leftover B-roll.

Canadian Issuers Need To Tighten Up Their Social Media Say Regulators

Beyond PR

Earlier this month, the Canadian Securities Administrators (comprised of Alberta, Ontario and Québec securities commissions) released Staff Notice 51-348 Staff’s Review of Social Media Used by Reporting Issuers.

How To Use Previous Press To Find New Journalists


You just got a new client, and you need to start building a new media list for them. I was wondering if there were ways to use press they already had about them to build a new list. I started with a client name, and was able to end up with a new media list. I didn’t use any products/tools to achieve this. Mostly just found a good framework to use. Find All Mentions Your Client Has Gotten.