Sat.Mar 25, 2017 - Fri.Mar 31, 2017

Trending Sources

Six Ways to Use Social Listening in Crisis Communications Planning

Spin Sucks

In the second of our three-part series on using data and analytics for crisis communications planning, Gini Dietrich walks you through social listening and how to build a dashboard that will help you predict future issues.

The Case for Customer Service Marketing: Social Media Marketing World Recap

Cision

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If If you’re in an agency, leads are just new business and customer service is your account team.).

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful.

How the Mall of America and Minnesota Super Bowl Host Committee Rock Social Media

MaccaPR

What do Twitter blizzards, Pokémon GO trainer lounges and football-shaped ice sculptures have in common? They're all part of social media campaigns from the Mall of America and the Minnesota Super Bowl Host Committee.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

3 big (ongoing) issues the recent Cracker Barrel social media crisis highlights

Communications Conversations

In case you missed it, Cracker Barrel fell victim to the most recent “internet mob” last week and had its social media pages completely taken over by folks fighting for Annette Byrd (#BradsWife) to get her job back. A little background: In Feb., Cracker Barrel fired Annette Byrd. On Feb.

Three Things Big Data Can Do to Help in Crisis Communications Planning

Spin Sucks

There is a three-step process to using data and analytics in crisis communications planning. The first is, as Mitch Joel says, having sex with Big Data. Gini Dietrich brings you the first in a three-part series to help you prepare for the inevitable.

From PR Pros to Brand Disruptors: Improve Earned Media Opportunities by Better Targeting Your Outreach

Cision

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.

AP Stylebook adding singular ‘they’

PR Daily

AP Stylebook isn’t adopting the Oxford comma, but a new change is almost as controversial. In December 2015, The Washington Post. added the term to its in-house style guide. Now, that move is extending to the AP Stylebook. Making a case for a singular ‘they.’ On our blog: [link]. —

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

A Giant First Step

6 A.M.

DJ Koh Richard Edelman Samsung Samsung Electronics

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How to Improve Your PR Content Strategy with Influencer Marketing

Spin Sucks

What makes influencer marketing better than the word-of-mouth strategy? These individuals share their opinions and recommendations with a huge audience, and they have the power to influence their actions. Scott Ragin has some tips that will help you develop your own influencer marketing campaign.

Leveraging Tech to Deliver Actionable Intelligence to Executives

Cision

Last week, we announced our intention to become a publicly listed company in order to accelerate our pace of innovation. I wasn’t kidding when I said we wanted to move fast. Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments.

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10 punctuation tips for every writer

PR Daily

Untitled Document. Writers can avoid most punctuation errors by mastering the following conventions: 1. Introductory words, phrases and clauses are followed by a comma. Incorrect: Moreover students are expected to read at least one English classic every six weeks.

Study 34

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Like a Boss: The Ultimate ???? Social Media Analytics Guide #Talkwalker

Social PR Chat

Do you understand social media analytics? To some that might seem like a rhetorical question, but most social media marketers say measuring ROI is their top challenge. The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help.

The Fireside Chat: Building Website Traffic with Andy Crestodina

Spin Sucks

On this month's Fireside Chat, we have Andy Crestodina, who has tips and tricks for increasing your website traffic, producing better content, artificial intelligence, Alexa, guilty pleasures, babies, and more.

Behind the Headlines with Sharon Hoffman

Cision

This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider. Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry!

CEO's video series boosts morale, engagement

PR Daily

Down in a basement at a Hamilton Health Sciences hospital, a long-term employee worked in a lab just across the hall from the Medical Device Reprocessing Department.

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How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

From Broadcast to Conversation: Insights on Connecting with a Digital Workforce

IPR

Clarity, Coherence, and Connectivity Essential Ingredients to Achieving Relevance.

Six Questions to Define Your Crisis Communications Plan

Spin Sucks

In the final of our three-part series on how to use analytics for crisis communications planning, we discuss media monitoring and building a risk matrix. In it, Gini Dietrich gives you a downloadable example risk matrix and six questions to ask during your planning meetings.

Three Questions Every Business Needs to Ask About Online Risk

David PR Group

Having recently written a book about online reputation issues , I spend a lot of time thinking about online risk, and I am increasingly interested in cybersecurity. Online reputation and cybersecurity are both interconnected and of critical importance for most businesses.

6 great ways to make videos engaging

PR Daily

It’s not easy to create engaging videos. That’s why many corporate YouTube channels are video graveyards of talking-head interviews, boring product demos and leftover B-roll.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Public Relations: In History, at Crossroads and in the Future [UML]

Sword and the Script

There’s an old saying that the best business people aren’t student of business, but students of history. This allows them to see things in a grander context, and perhaps choose a path that avoids repetition. To that end, we study the past so that it’s not repeated.

How to Build a Strong Foundation for Thought Leadership

Spin Sucks

Thought leadership, a term marketers love to hate, is essential as well as extremely challenging. Salma El-Shuraf shares the steps you need to take to build a strong foundation for thought leadership. The post How to Build a Strong Foundation for Thought Leadership appeared first on Spin Sucks.

Edelman: Trust in Organizations Collapsing Worldwide

PRSay

A major force is sweeping the world, and organizations must come to grips with it if they wish to make their case to a skeptical public.

The demographics of the most popular social networks

PR Daily

Do you ever feel that the internet is drowning in statistics? There are countless reports and data floating around out there, and navigating through all the numbers can be overwhelming. Though it's exciting that we have so much data at our fingertips, communicators are busy.

NYC Journalism Mourns One of its Own

Ron Torossian

Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow.

Business Spring Cleaning: Sparkling Clean Website Performance

Spin Sucks

Our business spring cleaning continues, this week with your website performance. Laura Petrolino explains how to make both the operational and customer-focused parts of your site sparkle. The post Business Spring Cleaning: Sparkling Clean Website Performance appeared first on Spin Sucks.

Breaking Down the Failure of Thought Leadership

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Communicators have picked up the thought leadership religion.

How GoDaddy boosted trust in leadership 13 percent in six months

PR Daily

Not long ago, Kim Clark had an ambitious goal in a time of change at GoDaddy. The world's largest internet domain registrar company was growing rapidly, with offices in locations from its Arizona headquarters to India. It had handed over the reins to a new chief executive.

How to Generate Media Referenceable B2B Customers with a Blog

Sword and the Script

You’ve spent weeks or months pitching a key reporter. You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get a response and you click to open the message with baited breath.