Sat.Jan 27, 2024 - Fri.Feb 02, 2024

article thumbnail

How CRM insights inform PR strategies for improved communication

Agility PR Solutions

Unlocking the potential of how CRM insights inform PR strategies for improved communication is a dynamic journey. As PR professionals, we understand that harnessing the power of customer relationship management data can be a game-changer. So, let’s get into the intricate ways CRM insights inform and enhance our PR strategies, ensuring that our communication efforts […] The post How CRM insights inform PR strategies for improved communication appeared first on Agility PR Solutions.

Strategy 113
article thumbnail

How to Prepare for Your First Public Relations Job

Ronn Torossian

Embarking on a public relations career can be both exciting and challenging. Landing the first public relations job is a significant milestone for anyone, and proper preparation is key to making a successful transition from academia or other fields into the dynamic world of public relations. Building a strong educational foundation Before stepping into the […] The post How to Prepare for Your First Public Relations Job appeared first on.

Publicity 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Here are a few predictions that PR pros should take note of as we enter February. Improved measurements prove PR’s business impact. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty.

Trends 184
article thumbnail

Challenging Ageism: Beyond Stereotypes and Labels with Ashton Applewhite

PR for Anyone

Ashton Applewhite is an author, advocate against ageism, and a recognized leader in the field of healthy aging. She has been acknowledged by various major media outlets such as the New York Times , The New Yorker , NPR , and the American Society of Aging as an expert on ageism. Her viral TED Talk titled “ Let’s End Ageism ” is currently on the cusp of hitting its two-millionth view.

Viral 130
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Tips for leveraging the numerous benefits of internal marketing in the workplace

Agility PR Solutions

Marketing is often seen as an outward force: the activity of sending the company message into the world and targeting potential customers with campaigns and strategies. But this is only part of the picture. Successful businesses are increasingly looking to internal marketing, in other words, marketing campaigns aimed at a business’s own employees. An internal […] The post Tips for leveraging the numerous benefits of internal marketing in the workplace appeared first on Agility PR Solutions

Internal 170

More Trending

article thumbnail

World Economic Forum Recap: 7 Experts Showcase a Brighter Future

Stern + Associates

Last month, global thought leaders convened in Davos, Switzerland at the 54 th Annual World Economic Forum (WEF) Meeting, bringing industry, academia and government leaders together to discuss the present – and future – of business and society. With many global issues top of mind – from the regulation and implementation of AI to solving humanitarian crises – we are excited to highlight seven of our own Stern clients who brought their deep research and fascinating insights to keynotes, panel dis

article thumbnail

Challenging Ageism: Beyond Stereotypes and Labels with Ashton Applewhite

PR for Anyone

Ashton Applewhite is an author, advocate against ageism, and a recognized leader in the field of healthy aging. She has been acknowledged by various major media outlets such as the New York Times, The New Yorker, NPR, and the American Society of Aging as an expert on ageism. Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view.

article thumbnail

S&T Live Recap: To Project Executive Presence, Tell ‘Your Own Specific Story’

PRSay

Executive presence “is often more about how you’re perceived than what you do,” Rob Biesenbach said. “You look like you’ve got it together, like you know what you’re talking about.” Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. 25. In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring lea

Energy 125
article thumbnail

Benefits of Social Listening for PR Agencies (with Case Studies)

Prowly

Social listening is one of the easiest ways to track how a brand is perceived online. Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools – public relations agencies. If you’re a PR agency struggling to get a seat at the table and prove the effectiveness of […] The post Benefits of Social Listening for PR Agencies (with Case Studies) appeared first on Prowly Blog.

article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Celebrating Black History Month: Notable Thought Leaders Opening New Doors to the Future

Stern + Associates

Black History Month is not just about honoring achievers of the past. It’s also about celebrating today’s change-makers with the ideas and frameworks that will shape the near and far future. I have the immense pleasure of working at Stern Strategy Group , an organization charged with amplifying the work and voices of a number of trailblazers from across the African diaspora.

article thumbnail

The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurrin

Employee 130
article thumbnail

Survey says this is the top reason people unsubscribe from email marketing

Sword and the Script

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. That’s according to a survey of 2,000 consumers by Sinch Mailgun , a San Antonio-based company that makes a variety of email marketing tools.

Survey 115
article thumbnail

Time is of the essence with Jason Mudd | On Top of PR podcast

Axia PR

In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations requires quick responses because reporters are typically on deadline, therefore Jason goes into depth about how you can be more timely and responsive to journalists' inquiries. Tune in to learn more!

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 126
article thumbnail

How a cybersecurity breach impacts online reputation—and how to recover

Agility PR Solutions

The aftermath of a cybersecurity breach can be devastating for a business, particularly in terms of its online reputation. The consequences are not just immediate but can reverberate long into the future, impacting customer trust, financial health, legal standing, and brand identity. Understanding these impacts and the strategies for mitigation and recovery is crucial for […] The post How a cybersecurity breach impacts online reputation—and how to recover appeared first on Agility PR Solut

article thumbnail

IPR Top 15 Insights of 2023

Institute for Public Relations

THIS IS AN IPR SIGNATURE STUDY Download Full Report: IPR Top 15 Insights of 2023 Introduction: The Institute for Public Relations synthesized the top research studies from 2023 that we think communications professionals need to know.

Study 116
article thumbnail

Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 105
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies.

Trends 105
article thumbnail

TikTok hits big for small business: Nearly all say it outperforms Instagram for audience engagement

Agility PR Solutions

The social media platforms hierarchy is no longer as set in stone as it once was. Facebook, once the indisputable king, is more on an even par with the rising video-focused heirs to the throne, including Meta’s own Instagram. Twitter, after a rocky transition to the site now known as X, has dipped below the […] The post TikTok hits big for small business: Nearly all say it outperforms Instagram for audience engagement appeared first on Agility PR Solutions.

article thumbnail

Unlocking Revenue Potential With The Power Of PR

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative.

article thumbnail

“Trust is a forward-looking metric” — Five key takeaways for business leaders from our chat with Tonia Ries on the Edelman Trust Barometer

NewsWhip

Edelman’s 24th annual Trust Barometer was launched last week and this year the focus was on innovation and the public’s perception of how those innovations are being introduced to society. To unpack this more and understand what it means for brands and businesses we sat down with Tonia Ries, who leads the Trust Barometer at Edelman’s Trust Institute, to discuss the findings from this year’s report.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

The privileged role of men working in public relations

Wadds Inc.

One of its biggest scandals in the public relations business is why women leave the industry mid-career and don’t progress into senior roles. The PR Population Report published by the CIPR in partnership with Chalkstream is a grim read from a gender perspective. The report is the first published analysis by the Office for National Statistics of Census 2021 data related to public relations practitioners.

article thumbnail

3 big stressors in PR and how professionals can combat them

Agility PR Solutions

A career in public relations can be a rewarding experience. You get to work with a range of clients and use both creative and strategic skills to address challenges. Yet, there’s no denying that there can be significant pressure involved. Unfortunately, the stress PR professionals experience can seriously disrupt their work satisfaction, their productivity, and—most […] The post 3 big stressors in PR and how professionals can combat them appeared first on Agility PR Solutions.

article thumbnail

Cross-Channel Marketing for Businesses

HMA Public Relations

Is a cross-channel marketing the right fit for your business goals? From news coverage to social media series to influencer partnerships, discovery how a consistent cross-channel approach can benefit your business in this post from Justin Liggin.

article thumbnail

How to Build Relationships with Employees in Times of Crisis

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center Dr. Hilke Steenkamp and Dr. Ganga Dhanesh examined strategies used by organizations to maintain relationships with employees in remote or hybrid workplaces during the COVID-19 pandemic.

article thumbnail

Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

article thumbnail

Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. We hope you find this beneficial. Feel free to add your comments! Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing.

Ethics 96
article thumbnail

How heat mapping boosts data visualization: A 2024 guide for marketers

Agility PR Solutions

Have you ever been at a meeting when one of your team has presented a report on your website that seems to be nothing but data? An endless stream of figures that you need to really concentrate on to take anything away? Wouldn’t it be great if there was a way of visualizing that data […] The post How heat mapping boosts data visualization: A 2024 guide for marketers appeared first on Agility PR Solutions.

Data 106
article thumbnail

The alternative pioneers of PR

Steve Barrett on PR

Hidden History unearths the neglected diverse roots of the public relations industry.

Industry 122