Sat.Mar 30, 2019 - Fri.Apr 05, 2019

PR Tactics To Boost Executive Visibility

ImPRessions - Crenshaw Communications

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility.

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10 spellbinding examples of social media storytelling

PR Daily

If you’re eager to move beyond pushy promotions and slick sales messages, read on. Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet.

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The Human Touch


When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”. Or in other words: “What can I pitch to the media?”.

How Dynamic Signal Uses Power of Voice™ to Optimize Communications


Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Marketing Agencies Can Help Grow Any Business

Ronn Torossian

Let’s face it. Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist.

Agency 195

More Trending

3 roles every social media team must have

PR Daily

Your work is only as good as the people doing the labor. What are the essential members of any social media campaign? This article originally appeared on PR Daily in April of 2018. What are the unique abilities social media teams should have?

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap


Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement.

How to Measure Social Media ROI?


Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance. Business Social Listening Social Media Marketing measure social media ROI social media ROI

Cheap Trick: Great Band, Lousy B2B Growth Strategy

Flack's Revenge

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones.

B2B 156

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

10 delicious April Fools’ campaigns

PR Daily

The yearly pranksters’ holiday offers brand managers a chance for fun and frivolity, but some attempts are more successful than others. Here’s why. April Fools’ Day is an odd thing for marketers.

Which traditional marketing tactics are still effective today?

Agility PR Solutions

Even though we are in the age of digital marketing, traditional marketing is not dead—and we are glad it’s not. The massive success of many companies in different industries can witness to that fact.

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside.

Agency 140

The Power of Content Marketing for Lead Generation

Critical Mention

Back in 1996, Bill Gates said: “Content is king.” ” Over 20 years later, his statement remains true. Without great content, you lessen your chance of generating leads and conversions.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

12 of the best online tools for PR pros

PR Daily

All industry insiders have their favorite tools for accomplishing their daily tasks. What digital aids do you find it impossible to live without? This article originally appeared on PR Daily in April of 2018. What tools can you not live without?

Tools 171

Podcast enthusiasm is on the rise—find out who’s listening

Agility PR Solutions

Podcasts have rapidly become one of the most popular mediums of choice for Americans seeking news, entertainment and knowledge. While podcasts are enjoyed across generations, a new survey found Millennials to be the most frequent listeners—in fact, a third of Millennials listen to podcasts daily.

Survey 148

Young Sheldon Copies Young Abbie

HMA Public Relations

We all have different stories about how we got into PR. While watching a recent episode of the popular CBS show Young Sheldon, one of my […]. The post Young Sheldon Copies Young Abbie appeared first on HMA Public Relations. Featured @azfamily @LetJoeKnow #YoungSheldon ABC15 CBS

5 Competitor Analysis Tools You Need to Beat Your Competition

Critical Mention

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. Managing your brand in a vacuum isn’t enough; you have to understand what tactics and channels your competitors are using and how they are messaging their own brand.

7 ways to set boundaries for PR professionals

PR Daily

Working in PR can be a demanding career, and communicators often struggle to leave their work at the office. Here are some tips to help draw boundaries. Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others.” — Dr. Brené Brown.

Film 171

Uber embroiled in alarming PR crisis—and the time to act is now

Agility PR Solutions

Once again, Uber has become embroiled in a tragedy it had no control over.

The best influencer marketing case study you’ll never hear about

Communications Conversations

You’ve read influencer marketing case studies.

3 Key Elements That Can Get You Spotlighted In National Media

PR Insiders

Anytime a PR effort results successfully in coverage by a major media outlet, you are entitled to a little celebration. But, of course, it’s even better when those successes multiply – and then multiply some more.

10 terrific (and free) survey tools

PR Daily

If you’re keen to collect more honest feedback, try these platforms. Raw, candid feedback is the tough love every business needs in order to succeed. That’s why anonymous, secure, seamless surveys are an important part of any marketing strategy.

Survey 169

3 handy tips to manage PR for your next app release

Agility PR Solutions

Apps are big business. Since the launch of the first iPhone in 2007, demand for apps has exploded. Mobile app-based gaming now accounts for the majority of the multi-billion-dollar video game industry. Businesses are also increasingly turning to proprietary apps for internal use.

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7 Ways to Empower Sales With HubSpot

PR 20/20

Marketers have an important job that often falls by the wayside. According to CSO Insights , this important job is formalized by only a little more than half of all companies surveyed. What’s this job you ask? Sales enablement.

7-step process for measuring earned media coverage

Axia PR

Understanding the process of earned media and measuring the value of your coverage. How do you know if your earned media coverage is successful at telling your message? Our process for measuring earned media efforts can prove its value to organizations.

Report: PR pros aim to increase online reputation monitoring

PR Daily

What consumers say about your organization can quickly spread through digital channels, affecting your brand image. Many small-business communicators prepare by tracking.

Chief marketers identify key areas of focus for 2019

Agility PR Solutions

A new global audit of chief marketing officers from the CMO Council points to a renewed commitment to being active advocates and agents for marketing technology migration, digital skills development, and more effective go-to-market processes in 2019.

Is the PR industry missing the boat with influencer marketing?

Communications Conversations

For years, the PR industry had an intense love affair with “influencers.” ” Or, I should probably use a more accurate term: bloggers. Go back to the early 2010s and that was the name of the influencer game: Engaging and working with bloggers. All kinds, really.

Top 10 takeaways from the CIPR State of the Profession survey 2019

Stuart Bruce

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce. CIPR corporate communications Crisis Communications Ethics Measurement and Evaluation Media Relations PR strategy public relations Training

How a great company culture can bolster your public image

PR Daily

Your PR staffers are often the first to detect a culture problem. Here’s why you should empower them to do something about it. Company culture affects almost every department in your business.

How link building plays a role in building your reputation

Agility PR Solutions

It takes hard work to develop a brand reputation that matches your vision for how you want others to see you. Did you know that link building can play a significant role in building a positive brand reputation?