Sat.Mar 30, 2019 - Fri.Apr 05, 2019

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PR Tactics To Boost Executive Visibility

ImPRessions - Crenshaw Communications

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility. These days, business leaders can’t afford to sit on the sidelines and simply run their company with the expectation that their PR team will do the heavy lifting.

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The Human Touch

Prakkypedia

When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”. Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on.

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How Dynamic Signal Uses Power of Voice™ to Optimize Communications

Onclusive

Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. To truly measure which content is achieving your objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of your communications and shape future strategy for campaigns, messaging, and med

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Marketing Agencies Can Help Grow Any Business

Ronn Torossian

Let’s face it. Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. No matter what demographic a business is marketing to, having a strong presence online and an effective marketing strategy is highly important. […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to Use Customer Feedback as a Powerful PR Tool

Prowly

Here are three ways to effectively incorporate your business reviews into PR and marketing and build a more positive brand perception. The post How to Use Customer Feedback as a Powerful PR Tool appeared first on Prowly Magazine.

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Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Onclusive

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged good

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Cheap Trick: Great Band, Lousy B2B Growth Strategy

Flack's Revenge

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. So, when B2BNXT said they wanted to interview me about B2B growth tips, I considered quick tricks that can be easily related in a short interview.

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The best influencer marketing case study you’ll never hear about

Communications Conversations

You’ve read influencer marketing case studies. But believe me when I tell you, you’ve never seen an influencer marketing case study like the one I’m about to share with you (unless, of course, you’re a loyal listener of the Power Trip Morning Show on KFAN, in which case you’ll know everything by now). This story starts a few months ago on KFAN’s Power Trip Morning Show.

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Which traditional marketing tactics are still effective today?

Agility PR Solutions

Even though we are in the age of digital marketing, traditional marketing is not dead—and we are glad it’s not. The massive success of many companies in different industries can witness to that fact. The digital revolution is changing the face of marketing, but traditional marketing has hardly gone bust. Furthermore, most hi-tech companies recognize […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Annual USC Annenberg Study Finds Communicators Skeptical About Tech Innovations

PRSay

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. The study, culled from responses of more than 2,100 PR leaders, CEOs and students worldwide, revealed that 61 percent of PR pros predict that future communication technology will inspire a higher level of media and news engagement from average citizens.

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Top 10 takeaways from the CIPR State of the Profession survey 2019

Stuart Bruce

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce.

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Is the PR industry missing the boat with influencer marketing?

Communications Conversations

For years, the PR industry had an intense love affair with “influencers.” Or, I should probably use a more accurate term: bloggers. Go back to the early 2010s and that was the name of the influencer game: Engaging and working with bloggers. All kinds, really. Mom bloggers ruled the roost. But other types of bloggers also were also regular targets of PR outreach (tech, travel and food to name a few).

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Podcast enthusiasm is on the rise—find out who’s listening

Agility PR Solutions

Podcasts have rapidly become one of the most popular mediums of choice for Americans seeking news, entertainment and knowledge. While podcasts are enjoyed across generations, a new survey found Millennials to be the most frequent listeners—in fact, a third of Millennials listen to podcasts daily. The research, from AI-powered educational app platform EX-IQ, demonstrate the rise […].

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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A Guide to Your Accreditation Journey

PRSay

April is APR Month at PRSA. Visit this link for more information about the Accreditation in Public Relations process. One of the most rewarding experiences of my PR career was preparing for and obtaining my Accreditation in Public Relations. The APR designation demonstrates one’s ability to think strategically and validates a professional level of ethics, experience and competence.

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How to Measure Social Media ROI?

Brand24

Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance.

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How to Send a PR Pitch That Resonates During a Major News Cycle

Contently - Strategy

The relationship between journalists and marketers can be contentious —something of a media industry West Side Story. Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Given that there’s so little tolerance for cold pitches on a calm day ( see Twitter for real time examples of marketer-directed rage ), it’s no great mystery why you’ll find an even less receptive audience during a blizzard of news.

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Uber embroiled in alarming PR crisis—and the time to act is now

Agility PR Solutions

Once again, Uber has become embroiled in a tragedy it had no control over. It is a sign of your pervasiveness in society that a killing perpetrated by one of your independent drivers, or even someone posing as your driver, can tarnish your reputation in spite of every effort to safely transport customers from Point […]. The post Uber embroiled in alarming PR crisis—and the time to act is now appeared first on Agility PR Solutions.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising.

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Women in PR find work-life balance as pay gap narrows

Steve Barrett on PR

The gender pay gap in PR is starting to close, but there is still a long way to go before genuine equality is achieved.

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How Contributed Articles Can Boost Your PR Program

Garrett Public Relations

When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. But what do you do in between the news peaks? One option is to pursue contributed articles. What’s a […].

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Reuters experiment spotlights newsroom test for deep fake content

Stephen Waddington

An experiment by Reuters to create fake video content has helped develop best practice techniques for identifying so called deep fake content. Fake news is disinformation spread by social and traditional media. It has always been a feature of the media but rose to prominence in 2016 during the propaganda fuelled EU Referendum and US Election. Deep fake goes a step further.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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3 handy tips to manage PR for your next app release

Agility PR Solutions

Apps are big business. Since the launch of the first iPhone in 2007, demand for apps has exploded. Mobile app-based gaming now accounts for the majority of the multi-billion-dollar video game industry. Businesses are also increasingly turning to proprietary apps for internal use. But apps don’t sell themselves. In order to ensure the success of […].

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3 Key Elements That Can Get You Spotlighted In National Media

PR Insiders

Anytime a PR effort results successfully in coverage by a major media outlet, you are entitled to a little celebration. But, of course, it’s even better when those successes multiply – and then multiply some more. That’s what happened recently with one of our clients, a financial professional who was able to build her authority […].

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7 reasons a freelance journalist should start a podcast

Muck Rack

7 reasons a freelance journalist should start a podcast

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Learn to write and you’ll have a job for life

Stephen Waddington

The CIPR State of Profession survey suggests that basic skills are more important than ever and that we need to grasp the opportunity for management potential. Copywriting and editing are tasks most commonly undertaken by 57% of people working in public relations. It’s a statistic buried within the CIPR State of the Profession report for 2019. The numbers are consistent at all levels of practice.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Chief marketers identify key areas of focus for 2019

Agility PR Solutions

A new global audit of chief marketing officers from the CMO Council points to a renewed commitment to being active advocates and agents for marketing technology migration, digital skills development, and more effective go-to-market processes in 2019. Key insights and input from strategic conversations with 100 marketing leaders reveal serious commitments to: Upgrading digital and […].

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The 2019 Contently Summit: Keynote Presentations

Contently - Strategy

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Over 200 people attended the event to hear about content mastery from peers and colleagues. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here.

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7-step process for measuring earned media coverage

Axia PR

Understanding the process of earned media and measuring the value of your coverage. How do you know if your earned media coverage is successful at telling your message? Our process for measuring earned media efforts can prove its value to organizations. Go beyond media impressions and measure numbers that really matter.