Sat.Mar 30, 2019 - Fri.Apr 05, 2019

PR Tactics To Boost Executive Visibility

ImPRessions - Crenshaw Communications

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility.

Ethics 179

10 spellbinding examples of social media storytelling

PR Daily

If you’re eager to move beyond pushy promotions and slick sales messages, read on. Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet.

The Human Touch

Prakkypedia

When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”. Or in other words: “What can I pitch to the media?”.

Marketing Agencies Can Help Grow Any Business

Ronn Torossian

Let’s face it. Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist.

Agency 195

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

In its business and in its PR , Apple has had a golden touch. For a decade sales have climbed along with profits, and its reputation for innovation has flourished. Until recently, that is.

More Trending

Cheap Trick: Great Band, Lousy B2B Growth Strategy

Flack's Revenge

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones.

B2B 156

Podcast enthusiasm is on the rise—find out who’s listening

Agility PR Solutions

Podcasts have rapidly become one of the most popular mediums of choice for Americans seeking news, entertainment and knowledge. While podcasts are enjoyed across generations, a new survey found Millennials to be the most frequent listeners—in fact, a third of Millennials listen to podcasts daily.

Survey 148

The best influencer marketing case study you’ll never hear about

Communications Conversations

You’ve read influencer marketing case studies.

How Dynamic Signal Uses Power of Voice™ to Optimize Communications

Onclusive

Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

PR Expanded

Communication is at the heart of your business and every relationship you build.

Which traditional marketing tactics are still effective today?

Agility PR Solutions

Even though we are in the age of digital marketing, traditional marketing is not dead—and we are glad it’s not. The massive success of many companies in different industries can witness to that fact.

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside.

Agency 136

How to Measure Social Media ROI?

Brand24

Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance. Business Social Listening Social Media Marketing measure social media ROI social media ROI

Is the PR industry missing the boat with influencer marketing?

Communications Conversations

For years, the PR industry had an intense love affair with “influencers.” ” Or, I should probably use a more accurate term: bloggers. Go back to the early 2010s and that was the name of the influencer game: Engaging and working with bloggers. All kinds, really.

Uber embroiled in alarming PR crisis—and the time to act is now

Agility PR Solutions

Once again, Uber has become embroiled in a tragedy it had no control over.

Infographic: The 5 P’s of social media marketing

PR Daily

Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Here are the essential steps for any planned outreach. Is your social media strategy getting the job done?

Reuters experiment spotlights newsroom test for deep fake content

Stephen Waddington

An experiment by Reuters to create fake video content has helped develop best practice techniques for identifying so called deep fake content. Fake news is disinformation spread by social and traditional media.

Film 113

Preying on Older People

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence As I chatted with prospective students and their parents at a luncheon in our college’s cafeteria, I suspected that something wasn’t going well for one of the families.

Young Sheldon Copies Young Abbie

HMA Public Relations

We all have different stories about how we got into PR. While watching a recent episode of the popular CBS show Young Sheldon, one of my […]. The post Young Sheldon Copies Young Abbie appeared first on HMA Public Relations. Featured @azfamily @LetJoeKnow #YoungSheldon ABC15 CBS

Filler words that clog up your PR copy

PR Daily

Keeping readers engaged requires diligent trimming. Here are words and phrases that savvy writers and editors should look for and remove. Writers often put filler words in their writing without realizing it.

Chief marketers identify key areas of focus for 2019

Agility PR Solutions

A new global audit of chief marketing officers from the CMO Council points to a renewed commitment to being active advocates and agents for marketing technology migration, digital skills development, and more effective go-to-market processes in 2019.

Become the Pied Piper of Community Building

Waxing UnLyrical

Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

5 ways to improve your company’s website

Axia PR

Your company’s website is an essential tool. Whether it’s an e-commerce site or a brochure site, your website is a representation of who your company is and what it does. It’s a first impression and a resource to help buyers gather information that will ultimately end in a sale.

7 ways to set boundaries for PR professionals

PR Daily

Working in PR can be a demanding career, and communicators often struggle to leave their work at the office. Here are some tips to help draw boundaries. Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others.” — Dr. Brené Brown.

Film 170

How link building plays a role in building your reputation

Agility PR Solutions

It takes hard work to develop a brand reputation that matches your vision for how you want others to see you. Did you know that link building can play a significant role in building a positive brand reputation?

Top 10 takeaways from the CIPR State of the Profession survey 2019

Stuart Bruce

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce. CIPR corporate communications Crisis Communications Ethics Measurement and Evaluation Media Relations PR strategy public relations Training

7 Ways to Empower Sales With HubSpot

PR 20/20

Marketers have an important job that often falls by the wayside. According to CSO Insights , this important job is formalized by only a little more than half of all companies surveyed. What’s this job you ask? Sales enablement.

12 of the best online tools for PR pros

PR Daily

All industry insiders have their favorite tools for accomplishing their daily tasks. What digital aids do you find it impossible to live without? This article originally appeared on PR Daily in April of 2018. What tools can you not live without?

Tools 171

Evolving retail landscape leads to greater expectations—what’s working?

Agility PR Solutions

Shoppers say their online and in-store behaviors have shifted for traditional consumer packaged goods (CPG) categories, following a year that’s seen the retail and grocery landscapes evolve dramatically.

Boeing’s PR Flop

HMA Public Relations

Today we are featuring a guest post from our Public Relations Global Network partner in Seattle, Aaron Blank of the Fearey Group. This hits close to home […]. The post Boeing’s PR Flop appeared first on HMA Public Relations. Featured PRGN Aaron Blank Boeing PR public relations global network

How AI May Impact PR Pros

Waxing UnLyrical

Guest Post by Geoff Livingston. Are you confused or concerned about the coming AI revolution? If so, you’re not the only one. Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught.

3 roles every social media team must have

PR Daily

Your work is only as good as the people doing the labor. What are the essential members of any social media campaign? This article originally appeared on PR Daily in April of 2018. What are the unique abilities social media teams should have?