Sat.Oct 28, 2017 - Fri.Nov 03, 2017

How to Build a Successful B2B Influencer Marketing Strategy

B2B PR Sense

Virtually every sport has its own playbook -- an amalgamation of the best plays and strategies. In much the same way, marketing has its own set of strategies. And B2B influencer marketing is at the top of our list. Why do we say that? Because audiences have changed.

B2B 213

How to Use AI to Build a Brand Narrative


AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers.

Brand 211

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace.

I'm in the Mood for a Good Holiday Story

Business Wire

Fall just started recently, but I can't stop thinking about. Holiday Story Time. I love the holiday news cycle. Every year I look forward to pictures of kittens in silly outfits, outlandish gift guides, intriguing cocktail recipes, and crazy predictions by Futurists.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Is GE Getting Booted Out of the DOW?

Ronn Torossian

General Electric is not having a good year. The company has been down of late, with stocks falling and earnings reports landing even lower than many people expected.

Report 195

More Trending

5 Success Strategies For PR Pitching

ImPRessions - Crenshaw Communications

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah!

PR Attribution Has No Silver Bullet


Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.

Data 243

Women Sue Uber for Equal Pay

Ronn Torossian

When it comes to company crisis mode, it’s best not to stay there because of a variety of problems. Best to deal with a crisis and leave it far behind, but that’s hard to do if the company faces one problem after another. That seems to be where Uber is these days.

How to crack your first client meeting

The Resolution Blog

A great relationship is the key to a successful client/agency relationship so you really want to make a great first impression.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 Key PR Trends to Watch in 2018

PR News

I haven’t heard Christmas tunes in the shops of New York yet, but any minute they’ll be cranking them out. Once I hear that first awful new version of Mel Tormé’s “The Christmas Song” everything’s going to become a blur of activity, shopping and consumption.

Trends 130

Why We Need a New Way to Measure Earned Media


While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And so we continue to use legacy systems that no longer serve.

10 steps for building your crisis communications plan

PR Daily

Social media has changed crisis communication. Victims of Hurricanes Harvey and Irma used social media to communicate with first responders, discover where gas was available and follow emergency updates.

10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

A thought leadership strategy is a blueprint for industry success. Not only does it boost your credibility, but it also puts your brand on the map. But thought leadership doesn’t happen overnight. It takes careful planning to position yourself as an industry star.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to listen

Stephen Waddington

Listening is fundamental to good relationships and critical to organisational communication. But it’s a much underrated skill that is seldom taught. My grandfather was an incredible listener. We’d work on a shared project in his workshop. He gave me his time and attention.

How To 116

How Agencies and In-House Teams Bring Out the Best in Each Other


There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.

Agency 215

5 frequent client questions—and how PR pros can respond

PR Daily

Every organization wants exposure, increased credibility, third-party validation, and a leadership team that is the go-to resource for its industry. Public relations can help tick all those boxes, but it takes trust, collaboration and abundant patience.

Should Brands Take a Stand in Politics? [UML]

Sword and the Script

A few years ago, I got an email at work from headquarters. We were a fairly big brand, I was in a divisional office, and the New York office wanted to take a public stance on a local political issue. Many of the tech companies had already done so, and HQ sensed pressure to follow suit.

Brand 111

State of Social Media 3Q 2017: Facebook Nears $5 ARPU

Shift Communications

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Let’s see what the behemoth had to say. User Growth.

Top 10 Sports Radio Stations in Texas


Now that the Houston Astros have won the World Series for the first time in franchise history, let’s take a look at all the sports radio stations that have been chatting about their historic win. Here are the top 10 sports radio stations in Texas rated by Nielsen Audio ratings. KRLD-FM , 105.3

Radio 156

The ABCs of winning followers on social media

PR Daily

With every witty comeback or flawless roast, a millennial consumer is won. Whether you call it “going viral” or “increasing customer engagement,” some brands just win on social media. Like digital curb appeal, social media draws in consumers by showing an attractive exterior.

The 4 Engines You Need to Pull Off Content Marketing Successfully

Sword and the Script

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. Yet I worry about some of the efforts I’ve seen or heard about.

Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Talk about a mismatch in supply and demand. Thousands of companies strive for feature stories in business publications like Businessweek, Fortune and The Economist. Supply can probably accommodate 1 percent of demand (at the most). So how do you help your company or client be that one in a hundred? Create a pitch that aligns.more.

Earned Media Rising Podcast With Linda Rutherford and Chris Kuechenmeister


In the second episode of Earned Media Rising , Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity; the importance of transparency in today’s market; how can organizations be the guardians of their brand, especially in the age of social media, and what do they see as the next evolution for content creation?

30 jobs in the PR and marketing world

PR Daily

Developing a successful marketing strategy is a bit like creating the perfect fried chicken recipe. Frying the chicken doesn’t take long, but time and effort go into the delicate process of producing a delicious recipe.

What data-driven journalism is, and why it matters to PR

Media Bullseye

For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more frequently. There are many reasons for this, from mainstream media sources trying to differentiate themselves from their competitors, to more readily available data sets.

Data 95

I’m in the Mood for a Good Holiday Story

Business Wire

by Millicent Hasandras, Business Wire Fall just started recently, but I can't stop thinking about. Holiday Story Time. I love the holiday news cycle.

Explore Feed—Is There Anything Brands Should Be Nervous About?


“Facebook may make it harder for people to see publishers’ stories, unless those publishers pay to promote them,” the headlines of industry portals cried last week. What are experts saying about this? Is there anything brands should be afraid of?

Brand 131

6 PR lessons from horror classics

PR Daily

Halloween is nigh and ghouls and goblins are on everyone’s minds. October has seen a variety of new horror fare spook eager audiences in theaters across the country. Smart movie patrons are ahead of the plot and can see what is coming. As a PR and communications professional, can you do the same? Here are some ways to keep yourself out of your own personal horror story, scene by scene: Having missed your exit, you take a small detour to spend the night in an isolated rural home. Psycho,” 1960).

Film 102

Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History

Communications Conversations

Not sure if you heard, but Target Field hosted a small football game last month. Truth be told, it was a very BIG football game–both in terms of the matchup, and size of the crowd in attendance. The St. Thomas/St.

#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. Our guest for the October chat was Angie Jeffrey , APR, ABX’s Vice President of Brand Management.

What PR Professionals Can Learn from Being Reporters First


Before I discovered PR, I was dead set on becoming a fashion journalist. Until I took my first college course on it, I didn’t even know what PR was.