Cision
DECEMBER 12, 2017
News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. With this in mind, why not get a piece of that action for your own marketing efforts? . You can start with a site like HARO , which sends out several earned media opportunities each day.
Deirdre Breakenridge
DECEMBER 12, 2017
A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps.
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Ronn Torossian
DECEMBER 11, 2017
He spent most of his adult career treating the elite athletes of the US Olympic Gymnastics team, now it appears physician Larry Nassar will spend the rest of his life in prison. Nassar, who has been accused by several former US Olympic athletes of sexual abuse, was sentenced to 60 years in prison for being caught in possession of thousands of images of child pornography.
ImPRessions - Crenshaw Communications
DECEMBER 12, 2017
As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Next steps include a face-to-face meeting, a formal proposal and substantive follow-up conversations.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Cision
DECEMBER 13, 2017
Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. A staggering 73 percent of those surveyed revealed they would spend more on a product that promises total transparency.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
DECEMBER 11, 2017
When he was cast as the renegade Storm Trooper “Finn” in Star Wars: The Force Awakens, John Boyega was a relative stranger to movie fans. Now, as one of the next generation of Star Wars heroes, his “Finn” is playing alongside timeless characters like Han Solo and Luke Skywalker. But, in many ways, the superstardom he now carries still hasn’t quite set in.
Prowly
DECEMBER 11, 2017
Found your dream job? Great! But when was the last time you had the chance to learn something new? Experts say that developing own competencies is one of the best investments you can make. What skill or competence would you like to improve or learn in 2018? These guys know already: The post PR and Marketing Cannot Stand Stagnation. Focus on Developing New Skills!
Cision
DECEMBER 14, 2017
You may have noticed that a few things have changed around here. Today, we launched the new optimized version of our blog with the goal of better serving you — our readers. You will now find a more aesthetically pleasing look and feel, simplified content categorization and a slew of new features designed to help you find and share the content that matters most to you.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. It’s the season for recaps, forecasts, and lessons learned, so it makes sense for PR professionals, too, to look back and ruminate on the year that’s coming to an end and share a few observations from the year in PR. 2017 PR Takeaways.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
DECEMBER 15, 2017
Do you feel stuck in your current job? If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Update your LinkedIn profile and résumé. According to a recent Gallup study, 51 percent of currently employed adults in the United States say they are searching for a new job or watching for new job opportunities.
Prowly
DECEMBER 13, 2017
To wrap up our series on crisis communications, I decided to ask a few pros for their best crisis communications planning tips. Here’s what they had to say. The post Crisis Communications Planning Tips From The Pros appeared first on Prowly Magazine.
Cision
DECEMBER 14, 2017
You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key publications — and discover half of them have ceased to exist. You look on social media, but it’s not crystal-clear who has an independent voice. You stumble across a blogger and think, “Maybe. “. In the B2C space, influencers appear to be everywhere.
The Resolution Blog
DECEMBER 13, 2017
“The CEO wants to know who saw that killer piece of coverage on the Mail Online last month” You remember back ‘that piece was great, it was on the homepage! No problem’, you think. But then you realise….The Mail doesn’t release that kind of data and your PR tool only provides unique users. What do you do? Look for the best data available and be realistic.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
NewsWhip
DECEMBER 13, 2017
We talk to Golin about how its Bridge network is paving the way for a social-friendly future. In the shifting digital landscape, no area of media has remained untouched. For PR professionals, public relations has evolved from pitching legacy newspapers to reaching audiences more directly. PR professionals need to be more inventive than ever. The […].
PR News
DECEMBER 13, 2017
It’s traditional to look to the New Year with hope and optimism. As a result, this post, which highlights difficulties communicators will face in 2018, might not be the most pleasant read. On the other hand, we easily can turn this exercise on its head and say, dripping with optimism, “These are issues communicators most… Continued. The post 10 Pain Points PR Pros Will Face in 2018 appeared first on PR News Blog.
The Proactive Report
DECEMBER 9, 2017
According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Earned media is growing more and more appealing to these companies, as the price of paid efforts increases. Working with Cision, Demand Gen found that 79% of marketers are prioritizing earned media over traditional paid ads, which have become less effective.
Communications Conversations
DECEMBER 13, 2017
It seems like everyone is talking about podcasting right now. Clients are asking about it. Friends are promoting them (on Instagram, no less). And, people are listening. Oh, are people listening. According to Edison Research, 40 percent of Americans 12+ have ever listened to a podcast. And 24 percent have listened to a podcast in the last month. Podcasting is hardly the little niche tactic it was 8-plus years ago.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Presspage
DECEMBER 15, 2017
Frontier is an airline with over 300 daily flights to over 80 destinations in the US, Canada, Dominican Republic and Mexico. Like many other PR departments, the folks at the Denver based airline spent many hours servicing media inquiries manually as journalists found it difficult to find the digital assets and press releases from its native newsroom archives.
Steve Barrett on PR
DECEMBER 15, 2017
Ketchum's promotion of a woman to the top executive role at the Omnicom firm is long overdue and must be the start of a wider movement for agency leadership to better reflect the rest of the PR workforce.
Axia PR
DECEMBER 13, 2017
With the new year right around the corner and trade shows filling the calendar, the question of how to best convey your company’s message to the media might be starting to shadow your thoughts. Before that shadow becomes a looming, cantankerous beast, tackle it to dispel the darkness and enlighten everyone with your message.
Stephen Waddington
DECEMBER 13, 2017
Challenging your own personal bias is the first step to tackling diversity. By Sarah Stimson. #1 Why is addressing diversity in public relations so important? There are a number of reasons. If the aim of PR is to reach a wide audience, then it makes sense that the industry is reflective of those audiences. It takes a broad spectrum of different life experiences to be able to connect with those audiences effectively.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Presspage
DECEMBER 12, 2017
How does an organization like CIPR handle its own PR? For the CIPR, there is always plenty to communicate, because as an organization, they are constantly working on new and different things. “For example, one of our key policy issues is ethical conduct in public relations. A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations.
The Stalwart Blog
DECEMBER 10, 2017
I mean this strongly. Well, sort of. Let me explain. . I continue to meet countless of would-be entrepreneurs who had an idea for a business with a real differentiating value proposition that were deathly afraid of getting into the fray because of what they perceive to be a landscape already littered with established players. Their justifiable concern centers on the amount of money and time it may take to get customers to switch to their product.
Axia PR
DECEMBER 13, 2017
Recently, I was chatting with a reporter friend of mine and she told me that she gets on average 500 emails a day. Of those, nearly 100 or so are pitches for story ideas. And, of that 100, she maybe reads five or six, based solely on their subject lines.
Shift Communications
DECEMBER 14, 2017
A recent marketing discussion on Facebook surfaced the criticism that paid media, in a world of earned, owned, and paid, should be unnecessary, that if you do amazing and awesome work in earned and shared media, paid wouldn’t need to be part of the mix. This has been a familiar refrain ever since the debut of permission marketing and inbound marketing, all of which operates on the premise of “if you build it, they will come” The reason for much of this criticism of paid media i
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
Solo PR Pro
DECEMBER 12, 2017
You have often heard it said that it’s important to not only work in your business but on your business. However, this can be easier said than done for busy communications professionals. Of course, you find time to do invoicing, billing and business development but if we’re honest we may neglect those other things that could move your business forward.
Prakkypedia
DECEMBER 13, 2017
Can you hear the Down Under lyrics being rewritten? “He just smiled and gave me a Vegemite ice cream …”. Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. Brace yourselves Australia… it’s time for VEGEMITE Icy Poles! #Chilled pic.twitter.com/AgbsR2QKCN. — Vegemite (@Vegemite) December 13, 2017.
Karwoski & Courage
DECEMBER 15, 2017
Hot on the heels of its doubling of character limits from 140 to 280 for tweets, Twitter has introduced a new "tweetstorm" feature. One of the benefits the new tweetstorm button offers is the ability to generate more exposure for your earned media coverage. The post How To Create More Exposure For Earned Media With Tweetstorms appeared first on Karwoski & Courage - Minneapolis Public Relations.
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