Remove edition tag media-monitoring
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Does Facebook Work For B2B PR?

ImPRessions - Crenshaw Communications

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. Most small business owners find Facebook to be the best social media platform to connect with their customers.

B2B 344
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7 Best Ways to Perform Media Monitoring of Your Press Release (+ benefits)

Newsfile

By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? Why is media monitoring so important? What are the benefits of media monitoring? What Is Media Monitoring? Why Is Media Monitoring So Important?

Media 52
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Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum]

Sword and the Script

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>>

Tools 100
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How to build a budget PR tool stack and workflow

Stephen Waddington

The issue is that PR and communications functions haven’t traditionally invested in tools beyond rudimentary media database and monitoring services. That’s changed in the last five to 10 years with the emergence of digital and social forms of media. Media databases are expensive. A year a long time in our business.

Tools 117
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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

Sword and the Script

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests.

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5 Solo PR Pros Share How They Manage Their Time

Solo PR Pro

My remote assistant helps with complex scheduling arrangements, research, editing, starting documents and such. My social media coordinator will attend talks I give to get copy and images for MVW Communications’ owned channels. The Harvest time tracking app is my go-to for monitoring and managing my time and ensuring I stay on budget.

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PR professionals’ skills and competencies not fit for modern future proof public relations

Stuart Bruce

One of the most alarming is that ‘monitoring and evaluation’ is only looked for by 59% of employers when recruiting for senior public relations roles. Just 35% of PR practitioners say they spend most or some time on photo and video creation and editing.

Publicity 134