June, 2018

Give your content the edge: Over-index on humanity!

PR Warrior

When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories.

Get Media Contacts to Pay Attention in Three Easy Steps

Ronn Torossian

It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles.

Media 273

The Modern Communicator Builds Relationships that Last

PR Expanded

A Guest Post by Corina Manea, Founder of NutsPR. It’s well known that public relations professionals are very good at building relationships. But is it enough?

10 Content Trends to Watch in 2018

The Proactive Report

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce.

Trends 259

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

A PR Guide to Strategic Silence

ImPRessions - Crenshaw Communications

In an era of constant communication, most PR experts will say that silence is rarely an option for responding to negative or controversial developments. In times of trouble, a “no comment” is commonly regarded as a sign of guilt, indecision, or apathy.

More Trending

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media.

What is the Future of Content Marketing?

Ronn Torossian

Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search results. Now, attracting the attention and loyalty of customers is much harder.

The New Era of Global: What Marketers Need To Know

PR Expanded

A Guest Post By Megan Harris, Managing Director, SYZYGY North America. For many companies today, being global describes far more than the geographies in which they operate. Increasingly, it means taking action to bring about change or maintain valuable aspects of the status quo.

5 Tips for Creating High Quality Content

The Proactive Report

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 238

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling.

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

A lot of hard work and thought goes into converting someone into a lead -- from an irresistible offer , to an enticing CTA , and a killer landing page.

B2B 185

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business) , released today, is an annual survey of how Australian consumers and businesses use social media.

Using Data to Drive Your Media Relations Campaign

Ronn Torossian

In a crowded digital world where everyone is competing for the attention of the same customer, it’s crucial for companies to start building stronger connections with their target audience.

How Sports #PR has Changed for the Better (Mostly)

PR Expanded

A Guest Post By Aaron Dean, American University Student, PR Expanded Blog Contest Winner. As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms.

Sports 195

Data, Analytics and the Everyday Practice of PR

The Proactive Report

3 minute read. You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. And that’s probably the last thing you’d ever want to be.).

10 Signs It’s Time To Invest In PR

ImPRessions - Crenshaw Communications

If timing is everything, how does a business know when it’s time to invest in a public relations program? Here are some of the most common signs. Competitors are beating you to the punch. They may be beating you in business deals, customers, or simply mindshare.

B2B 207

How to Protect Your Brand in a PR Crisis

Onclusive

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.”

Crisis 179

B2B Product Launch Secrets: How to Wow Your Audience

B2B PR Sense

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? Every year, there are zillions of new products that come to market.

Why Relationships are Still Key in Media Relations

Ronn Torossian

They say it’s not “what you know,” it’s “who you know.” That idiom has some legs, but this isn’t an “either / or” world. If you want to be successful, especially in any form of communication, you need to know what you’re doing, and you need to know who wants what you offer.

On Thursday, June 21st, #PRStudChat Discusses “How to Communicate Your Research”

PR Expanded

On Thursday, June 21st at 12:00 p.m. ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.”

Sparks Fly at Publishers and Platforms Meetup

Flack's Revenge

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. They cover the intersection of news and digital media and can be a great resource for PR pros and digital marketers.

B2B PR Tips For Speaking on Panels

ImPRessions - Crenshaw Communications

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects.

B2B 206

How to make Hollywood-quality videos without a blockbuster budget

PR Daily

Lights. Camera. Inaction? If that describes your efforts to add video to your programs, you’re not alone. Despite knowing how effective it is, many communicators are slow to embrace the medium—usually out of fear that it will break the bank.

Video 149

How to Get PR and Content Marketing Right: Think Like a PR Person

B2B PR Sense

Both content marketing and public relations can alone make the difference between meh and stellar results. But combine the two and you can kick it out of the park. Let's consider why PR and content marketing are a good combination, and how you can use the two effectively.

Craigslist Fights Back Against Allegations of “Hurting” the Media

Ronn Torossian

As social media , especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence.

Print 195

The Key to Overpowering Arrogance

PR Expanded

A Guest Post by Christine Roque, American University Student, PR Expanded Blog Post Winner. Arrogance is the downfall of man and humility goes hand in hand with empathy. Humility and empathy are the antidote for arrogant leadership.

The Return of the Crisis Intelligence Podcast—Only Better!

Melissa Agnes

If you’ve been following my work for a while, you may remember my Crisis Intelligence Podcast which currently sits at 60 interviews with leaders from around the world, discussing their lens and experience when it comes to crisis management and preparedness.

Crisis 211

5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. As those of us who work in PR practice the science (and art) of the profession, we rarely think about how it evolved.

Why Staying Relevant Is More About Consistency Than Change

PRSay

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. We still use many of the same skills and tools today that we always have.

Retail 142

PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world.

B2B 156

Kanye West Reworks Latest Album After Controversy

Ronn Torossian

For many recording artists, controversy is a razor’s edge. Provocative lyrics and stage shows can capture headlines and dominate news cycles, which is almost always great for album sales.

9 social media updates for PR pros to use

PR Daily

Social media updates look good for marketers. If you’re keeping up with social media news and trends, you know there are a lot of things happening. Facebook, Instagram and Snapchat are all rolling out updates. Here are nine social media features marketers should know: Facebook.