June, 2018

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Get Media Contacts to Pay Attention in Three Easy Steps

Ronn Torossian

It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles. Trying to get the attention of a specific media outlet can feel impossible, and trying to get your narrative out the way you want it can be a real battle… or at least feel like one. Getting the word out about your brand doesn’t need to feel or to be impossible.

Media 240
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The Modern Communicator Builds Relationships that Last

Deirdre Breakenridge

A Guest Post by Corina Manea, Founder of NutsPR. It’s well known that public relations professionals are very good at building relationships. But is it enough? We all know someone in our circle of friends who is the most connected person, always knows someone in whatever industry and is always happy to help. Do you know someone like that? Have you ever wondered how they do it?

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How to Protect Your Brand in a PR Crisis

Onclusive

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186
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10 Signs It?s Time To Invest In PR

ImPRessions - Crenshaw Communications

If timing is everything, how does a business know when it’s time to invest in a public relations program? Here are some of the most common signs. Competitors are beating you to the punch. They may be beating you in business deals, customers, or simply mindshare. If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search.

Publicity 184
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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Building Bridges to Media and the World in Jerusalem

Flack's Revenge

Addressing the JVP meetup with Pnina Ben Ami. I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. But Jerusalem really stood out, for its history, mix of cultures and religions, and sheer beauty. The Old City must be seen to be believed. Walking through the bustling underground markets and sites that are thousands of years old seemed to take me back in time.

Media 168

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What is the Future of Content Marketing?

Ronn Torossian

Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search results. Now, attracting the attention and loyalty of customers is much harder. In an attempt to deal with the complexity of the content marketing journey, a lot of businesses have begun to churn out more content as quickly as possible – hoping … READ MORE ».

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The New Era of Global: What Marketers Need To Know

Deirdre Breakenridge

A Guest Post By Megan Harris, Managing Director, SYZYGY North America. For many companies today, being global describes far more than the geographies in which they operate. Increasingly, it means taking action to bring about change or maintain valuable aspects of the status quo. Unlike before, corporate action isn’t just lobbying for laws and regulations that increase their profits.

Marketing 164
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5 Tips for Creating High Quality Content

The Proactive Report

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. (Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey. Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand.

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B2B PR Tips For Speaking on Panels

ImPRessions - Crenshaw Communications

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. The best industry panels are not only well attended, but promoted and covered by relevant media.

B2B 181
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How To Manage Controversial Issues

Melissa Agnes

Controversies are amongst the most difficult types of negative events to manage effectively. Why? Because they are emotionally charged situations that automatically segregate your audience. Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Furthermore, our current societal climate-with the Me Too and Time’s Up movements, our collective stance against racial discrimination, and more-controversial issues are an increasing hig

How To 150
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PR Automation is Not Evil. But Only if You Use it The Right Way

Prowly

PR is evolving. You should be ready to embrace change. Don’t just go around saying PR automation is evil without a little more perspective. When used correctly, it may support your work routine. The post PR Automation is Not Evil. But Only if You Use it The Right Way appeared first on Prowly Magazine.

Publicity 160
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Using Data to Drive Your Media Relations Campaign

Ronn Torossian

In a crowded digital world where everyone is competing for the attention of the same customer, it’s crucial for companies to start building stronger connections with their target audience. Media relations experts need a way to connect with followers on a deeper level, by providing them with the assistance and content they need to thrive. The good news is that data has emerged as the ultimate answer to most marketing problems.

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How Sports #PR has Changed for the Better (Mostly)

Deirdre Breakenridge

A Guest Post By Aaron Dean, American University Student, PR Expanded Blog Contest Winner. As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms. The changing media landscape has made companies and organizations change the way they do PR.

Sports 150
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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10 Content Trends to Watch in 2018

The Proactive Report

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce. Social issues play a larger role in content. A changing relationship with Facebook.

Trends 149
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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. As those of us who work in PR practice the science (and art) of the profession, we rarely think about how it evolved. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. 5 who shaped today’s PR business.

Corporate 181
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New eBook: Audience Insight in the age of Google

The Resolution Blog

Selling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in marketing. Insight tools such as our own ‘ Answer The Public ’ have helped hugely in this area. With 138,000 monthly users across 200 countries the tool is helping marketers all over the world with business. AnswerThePublic presents questions being asked on Google around specific topics.

eBook 120
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PR Automation is Not Evil. But Only if You Use it The Right Way

Prowly

PR is evolving. You should be ready to embrace change. Don’t just go around saying PR automation is evil without a little more perspective. When used correctly, it may support your work routine. The post PR Automation is Not Evil. But Only if You Use it The Right Way appeared first on Prowly Magazine.

Publicity 130
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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Why Relationships are Still Key in Media Relations

Ronn Torossian

They say it’s not “what you know,” it’s “who you know.” That idiom has some legs, but this isn’t an “either / or” world. If you want to be successful, especially in any form of communication, you need to know what you’re doing, and you need to know who wants what you offer. That basic fact will not change, no matter what kind of media we have and who is running it.

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On Thursday, June 21st, #PRStudChat Discusses “How to Communicate Your Research”

Deirdre Breakenridge

On Thursday, June 21st at 12:00 p.m. ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals.

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Data, Analytics and the Everyday Practice of PR

The Proactive Report

3 minute read. You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. (And that’s probably the last thing you’d ever want to be.). You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand.

Analytics 127
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Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set.

Brand 163
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War in Ukraine: How American Consumers are Responding

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

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Why Staying Relevant Is More About Consistency Than Change

PRSay

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. We still use many of the same skills and tools today that we always have. It’s my great honor to be professional adviser to the Belmont University PRSSA Chapter, which affords me the opportunity to talk with aspiring PR professionals on a regular basis.

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4 Critical Reasons Why Personal Branding is an Essential Ingredient in Today’s PR Landscape

Prowly

As we progress through this chaotic digital age, the value of personal branding cannot be overstated. To give an overview, studies have found that content shared by actual people within a company receive 8x more engagement than content shared by the brand itself. The post 4 Critical Reasons Why Personal Branding is an Essential Ingredient in Today’s PR Landscape appeared first on Prowly Magazine.

Brand 120
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Craigslist Fights Back Against Allegations of ?Hurting? the Media

Ronn Torossian

As social media , especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence. But that hasn’t stopped people from pointing fingers at Craigslist when they’re looking for someone to blame for the slow decline of certain print media outlets.

Media 150
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The Key to Overpowering Arrogance

Deirdre Breakenridge

A Guest Post by Christine Roque, American University Student, PR Expanded Blog Post Winner. Arrogance is the downfall of man and humility goes hand in hand with empathy. Humility and empathy are the antidote for arrogant leadership. On PR Expanded, guest contributor Helio Fred Garcia , President of Logos Consulting Group, discusses Leadership: Humility as Antidote to Arrogance.

Crisis 150
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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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The Return of the Crisis Intelligence Podcast?Only Better!

Melissa Agnes

If you’ve been following my work for a while, you may remember my Crisis Intelligence Podcast which currently sits at 60 interviews with leaders from around the world, discussing their lens and experience when it comes to crisis management and preparedness. When I started the Crisis Ready Video Series , I stopped the regularity of my podcast. There simply wasn’t enough time in a week to do both.

Crisis 110
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5 Rules To Break In B2B PR

ImPRessions - Crenshaw Communications

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. For the most part, those unwritten rules stand up well. Yet, in the digital age, technology, time and trends have a way of changing the game. After all, each client is distinct, and every B2B PR program is unique. There’s no one-size-fits-all kind of philosophy in our business.

B2B 150
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7 Business Writing Sins PR Pros Commit Regularly

PR News

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. These entities could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists and influencers.

Writing 127