June, 2018

Get Media Contacts to Pay Attention in Three Easy Steps

Ron Torossian

It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles.

Media 274

The Modern Communicator Builds Relationships that Last

PR Expanded

A Guest Post by Corina Manea, Founder of NutsPR. It’s well known that public relations professionals are very good at building relationships. But is it enough?

10 Content Trends to Watch in 2018

The Proactive Report

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce.

Trends 244

Give your content the edge: Over-index on humanity!

PR Warrior

When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

The New Era of Global: What Marketers Need To Know

PR Expanded

A Guest Post By Megan Harris, Managing Director, SYZYGY North America. For many companies today, being global describes far more than the geographies in which they operate. Increasingly, it means taking action to bring about change or maintain valuable aspects of the status quo.

5 Tips for Creating High Quality Content

The Proactive Report

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 212

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Protect Your Brand in a PR Crisis

AirPR

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.”

Crisis 179

Using Data to Drive Your Media Relations Campaign

Ron Torossian

In a crowded digital world where everyone is competing for the attention of the same customer, it’s crucial for companies to start building stronger connections with their target audience.

How Sports #PR has Changed for the Better (Mostly)

PR Expanded

A Guest Post By Aaron Dean, American University Student, PR Expanded Blog Contest Winner. As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms.

Sports 195

Data, Analytics and the Everyday Practice of PR

The Proactive Report

3 minute read. You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. And that’s probably the last thing you’d ever want to be.).

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Sparks Fly at Publishers and Platforms Meetup

Flack's Revenge

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. They cover the intersection of news and digital media and can be a great resource for PR pros and digital marketers.

5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. As those of us who work in PR practice the science (and art) of the profession, we rarely think about how it evolved.

Why Staying Relevant Is More About Consistency Than Change

PRSay

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. We still use many of the same skills and tools today that we always have.

Retail 144

Why Relationships are Still Key in Media Relations

Ron Torossian

They say it’s not “what you know,” it’s “who you know.” That idiom has some legs, but this isn’t an “either / or” world. If you want to be successful, especially in any form of communication, you need to know what you’re doing, and you need to know who wants what you offer.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

On Thursday, June 21st, #PRStudChat Discusses “How to Communicate Your Research”

PR Expanded

On Thursday, June 21st at 12:00 p.m. ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.”

9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

Podcasts have been on a steady growth streak for years. A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts.

The Return of the Crisis Intelligence Podcast—Only Better!

Melissa Agnes

If you’ve been following my work for a while, you may remember my Crisis Intelligence Podcast which currently sits at 60 interviews with leaders from around the world, discussing their lens and experience when it comes to crisis management and preparedness.

Crisis 195

Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media.

Brand 195

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Hold the front page: the news business remains a work in progress

Stephen Waddington

A well-functioning news media is critical to democracy. A series of recent studies report on the health of the business of news. The impact of the internet on the news and information business is a well-rehearsed story that’s played out over the last 20 years.

Print 127

Craigslist Fights Back Against Allegations of “Hurting” the Media

Ron Torossian

As social media , especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence.

Print 195

The Key to Overpowering Arrogance

PR Expanded

A Guest Post by Christine Roque, American University Student, PR Expanded Blog Post Winner. Arrogance is the downfall of man and humility goes hand in hand with empathy. Humility and empathy are the antidote for arrogant leadership.

Lisa Buyer Releases Social PR Secrets 4th Edition

Social PR Chat

Social PR agency owner and author Lisa Buyer is dishing out her latest 2018 secrets in the 4th edition of Social PR Secrets. How early should we get to the social PR party? The time is now. You are not too early. You are not too late.

How To Manage Controversial Issues

Melissa Agnes

Controversies are amongst the most difficult types of negative events to manage effectively. Because they are emotionally charged situations that automatically segregate your audience. Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality.

How To 195

10 Signs It’s Time To Invest In PR

ImPRessions - Crenshaw Communications

If timing is everything, how does a business know when it’s time to invest in a public relations program? Here are some of the most common signs. Competitors are beating you to the punch. They may be beating you in business deals, customers, or simply mindshare.

B2B 190

How Do I Become a PR Influencer

Critical Mention

There is no prescriptive formula for becoming a PR influencer. The path to gaining a following and making an impact on the community is a little different for everybody. But PR pros can follow some important guidelines for becoming an established voice in the PR world.

Kanye West Reworks Latest Album After Controversy

Ron Torossian

For many recording artists, controversy is a razor’s edge. Provocative lyrics and stage shows can capture headlines and dominate news cycles, which is almost always great for album sales.

An open thank you letter to AMEC's Barry Leggetter

Stephen Waddington

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. It’s Barry Leggetter’s final conference before he steps down as CEO at the end of the year. He’ll leave an incredible legacy for which we owe him thanks.