December, 2014

Q&A With Laurie Paolone, Founder of, The Hashtag Search Engine

PR Expanded

New hashtags are surfacing every day. From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone by my friends at the Social Network Station. Laurie is the founder of, which is an easy to use search engine for hashtags.

9 Ways to Up Your PR Game


Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. These shifts include everything from the implications of brand journalism on the PR function to the … Continued. Industry Insights & Trends PR PR skills PR tips PR tools PR trick public relations


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Rotman School of Management’s PR Fail


So the Rotman School of Management had to pull an assignment from its first year MBA program because the narrative it used to illustrate a problem was unabashedly sexist. In the assignment, a fictional young woman, Elle, was too distracted by sparkly jewelry and designer shoes to put her girly-mind to understanding the compensation packages offered to her by Tiffany and Co. for the job she would soon accept (but only for a time because she has plans to go have babies in the Hamptons!).

The Pros Weigh In: The Best Books for the Marketer on Your List


One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony. If you’re younger than I am, you may not remember Tony. He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all. I guess my parents knew best and I didn’t get the pony. Yet Christmas was never disappointing at our house.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Blackberry Continues to Struggle

Ronn Torossian

Q3 2014 was not kind to BlackBerry , once again. The company expected a drop in quarter 3, but a larger than projected drop has stock prices falling and management searching for answers. Worse, the missed sales projections included a [.]. The post Blackberry Continues to Struggle appeared first on Ronn Torossian 5W Public Relations CEO Blog. Business Ronn Torossian 5WPR CEO PR Agency Pubilc Relations

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Making the Job Search Easier: Q&A Interview with the Founder of Endless Job Offers

PR Expanded

I met John Muscarello, founder of Endless Job Offers , a few years ago. We immediately established a mentor (me) / mentee relationship. There are young professionals in my industry who stand out as great networkers and connectors, and John is definitely one of them. From the handwritten personal notes to his incredible passion for helping people connect, John is now offering advice for young professionals via his Endless Job Offers website / blog.

5 PRedictions for 2015


With 2014 quickly rolling to a close, it’s about that time for everyone and their mother to bust out their crystal ball and make industry predictions for the coming year. Not one to buck the trend, we’re (#obviously) going to … Continued. Industry Insights & Trends 2015 PR predictions PR PR education PR predictions PR tips PR tools public relations

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. link]. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012.

Guitar Center: Content Marketing and Storytelling at Their Best


It’s no small feat. Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. As if that wasn’t enough, Guitar Center also nabbed Gold for highest YouTube subscriber growth and Silver for best use of YouTube for content marketing.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Communicating Disaster Preparedness, A PIO’s Moment of Clarity

Melissa Agnes

By Tom Iovino. As an emergency public information officer, I used to become frustrated by people who would choose to ignore the warnings our office would give out regarding hurricanes and other hazardous weather. I mean, we live on the Gulf Coast of Florida, right in the prime hurricane zone. Yet, I hear all of the excuses – somehow, we are immune to the effects of a hurricane because of some Native American blessing or our unique geography.

PR In China: the Latest Hits (and Misses)

Flack's Revenge

The Daily Show. Get More: Daily Show Full Episodes , Indecision Political Humor , The Daily Show on Facebook. Next week I will be posting the second part of the series Tech PR in Asia: Myths and Misconceptions. The first post was about the distorted view many have about Asian (and Chinese, in particular) media. As I said, those who are not savvy in this area might think that China is a very buttoned down place, and that the government pulls all the strings.

Finding the Time in 2015 to Achieve All of Your Goals

PR Expanded

A few months ago, I decided to review my 2014 New Year’s Resolutions to see if I had accomplished all of my goals. At the time, I had completed approximately three quarters of what I had set out to do for the year. However, when I reflected on the areas where I fell short, my excuses (notice, I purposely used the word “excuses”) had to do with “time.”. Here’s what I heard myself saying as I went through some of my resolutions: “I didn’t have enough time to do this.”

7 years of Intelligibility


Happy between week: the most highly anticipated time of year for yours truly. I’m not sure if it’s the lull in work tasks post Chrismukkah, or the anticipation for “starting anew”…but whatever the case, I love this particular time of … Continued. Industry Insights & Trends business business cycles communicators information intelligibility PR PR tools public relations technology

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Black Milk Clothing apologizes for Facebook blowup

PR Daily

Sunday was May 4. For one corner of social media, that means it’s “Star Wars” Day, because “May the fourth” sounds like “May the force,” as in “May the force be with you,” an oft-repeated line from the movies. For brands that market to fans of science fiction and similar genres, it’s a big opportunity to drum up excitement and sales.

7 Inspiring TED Talks Every Marketer Should Watch


It’s hard not to get bogged down with work. But if you’re a busy CMO or a director of marketing, it’s important to make time for activities that will help you be better at your job. Take a few minutes out of your schedule to get inspired with these TED Talks—and to view work from another perspective. 1: Shawn Achor: The happy secret to better work. Shawn Achor is funny—laugh-out-loud funny—and a great storyteller to boot. More importantly, for our purposes, he has a message worth hearing.

Analyzing Uber’s Response to Rape Crisis in New Delhi + 2 Lessons for Every Company to Learn

Melissa Agnes

Uber has been banned from New Delhi after one of their drivers, a sex offender who previously spent seven months in prison for his crime, raped a 25 year old woman passenger. This is a big deal – big enough to make women everywhere hesitate before choosing to be alone in a car with an Uber driver. Yes, s**t happens, but this should not have. This was an avoidable – preventable – crisis. This needed to be a prevented crisis.

Create New Social Media Rules for 2015

Shift Communications

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. To give those marketers a “social media rules” book, we looked back to an oldie but goodie: the 80/20 rule , this version existed way before social media and marketing as we know it today, and was applied to effort.

Interview with Entrepreneur Evan Mendelsohn, Co-Founder of Tipsy Elves

PR Expanded

On Season 9 of the Real Housewives of Orange County, the ladies gathered with their significant others for an ugly sweater Christmas party. Those ugly sweaters that you’ve often received as a gift are now considered fashionable during the holidays. They’re great conversation starters and the more outrageous you look, the better. If you’re interested in the Ugly Christmas sweater, then you may enjoy my interview with Evan Mendelsohn, who is the co-founder of Tipsy Elves.

How PRTech is reseeding the PR Landscape


This week we let go of our blog reins. Mostly because we don’t like to talk about ourselves, but also because we recently met an impressive young women named Alexis Anthony whose PR prowess deserves some love. Rebekah met Alexis … Continued. Industry Insights & Trends future of PR PR PR landscape PR measurement PRTech PRTech ecosystem public relations

9 sources to help you find that perfect word

PR Daily

I once worked with someone who used the word “secure” continually. He’d write: • “We need to secure donations.”. • “Have you secured a printer for the newsletter yet?”. • “I’m not feeling secure about our chances of securing this contract.”. I often found myself correcting his writing and replacing “secure” with alternatives such as “obtain,” “get,” “acquire,” “find.” But he was set on the word “secure” and would often change it back.

5 Essentials of an Effective Content Marketing Strategy


Content marketing is all the rage nowadays. From grocery stores and tax attorneys to financial planners and plumbers , everyone seems to be doing it. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. Well, maybe not the hills. but definitely old.

TCIP #029 – Managing the Law Enforcement Crisis Post Ferguson and New York with Captain Chris Hsiung, Tim Burrows and Louis Hayes

Melissa Agnes

Welcome to episode #029 of The Crisis Intelligence Podcast, with Melissa Agnes, Captain Chris Hsiung, Tim Burrows and Louis Hayes. Law enforcement, as an industry in the United States in particular, is in the midst of a major crisis. Between what happened in Ferguson, New York, Phoenix, Cleveland, California… this crisis continues to spiral out of control with the divide between community and police continuing to grow. This needs to stop.

How To Use Twitter Analytics

Shift Communications

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it turns out something very useful is sitting right under our noses. Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users.

Warren Buffet Underscores the Value of Reputation

Sword and the Script

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company. The Wall Street Journal’s MoneyBeat blog embedded a copy of his memo which reads: “We can afford to lose money – even a lot of money.

PR Agency Offsite, Japan Style

Ishmael's Corner

Whether it’s taking over a restaurant to cook a meal or trying to stay upright playing broom ball (hockey minus ice skates,) company off sites often bring a creative bent to team building for a PR agency. But when I heard our Japan team was headed to a place called “Jigoku” which literally means “hell,” I asked Shingo Nomura, our North Asia VP and Japan GM to chronicle the journey. Here’s his narrative. By Shingo Nomura. Vice President, North Asia; Japan GM. Like the U.S.,

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Goodbye, SEO: PR is the new king

PR Daily

Remember when you would search for something and come across a website riddled with nonsense words? Those Wild-West days of SEO are now recalled with a chuckle and an eye roll. The websites were never pretty and often full of junk and viruses, but they always seemed to pop up on top. That’s why Google has gone out of its way to come up with new ways for people to get what they want when they search.

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Pinterest Versus Instagram: Which One is Best For Your Brand?


I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. She’s not alone. Whether you work for a large or small company, this debate is important for your brand. Pinterest and Instagram are great ways for organizations to connect with customers. It’s no secret that visual content is hot right now.

Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms. Not only do they have very distinct meanings, but they need a different management response. Of course they are closely related. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.

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How to measure the quality of your audience

Shift Communications

Do you have the right audience? One of the core tenets of effective public relations is building the right audience. You don’t need to be as popular as Taylor Swift in order for PR to deliver real results to the bottom line as long as you have the right audience. though it certainly doesn’t hurt) Conversely, you can have millions of fans and followers, but if no one does business with you, you’re going to be in trouble.

Dark Social Enlightens Marketing Vanity Metrics

Sword and the Script

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. However instead of the classic problem-solution-format, they featured little vignettes showcasing minor customer victories. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists.

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The Perfect Holiday Gift from One Word Geek to Another

Ishmael's Corner

Naturally, it’s a book. It’s called “Lost in Translation” and no, it’s not about Bill Murray finding it a tough go in Tokyo. The author Ella Frances Sanders captures words from various languages around the world that defy translation. Yiddish contributes three words without even tapping the classic impossible-to-define “mensch.”