October, 2015

The #PRStudChat Community Discusses PR Education and Learning on October 13th

PR Expanded

On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat.

PART 1: Big Data 101 for PR


I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting.

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Social Listening: A Few Facts Every PR PRo Must Know

Rock the Status Quo

According to a 2015 Brandwatch study , only 46.6% of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode.

Frederick Ghahramani donating $1,000,000 to Help Repeal Bill C-51


Please contact susan@reimaginepr.com or cell (416) 568-5974 to arrange an interview or for more information. Entrepreneur Pledges $1,000,000 to Fight Bill C-51. Issues Open Challenge to Stephen Harper.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Inside Glass Lantern PR

The Resolution Blog

Can a ‘no office required’ approach really work for a PR practice? We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee!

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Recap Part I: #PRStudChat Discusses PR Education & Learning

PR Expanded

A Guest Post By Ai Zhang, Professor, Stockton University. “To To learn without thinking, one will be lost in his learning. To think without learning, one will be imperiled.” – Confucius. Learning and reflecting are my daily staples. After all, I am an educator, right?

Is Digital Connectivity Killing The Conversation?


During Monday’s KQED Forum with Michael Krasny, MIT sociologist and clinical psychologist Sherry Turkle led a discussion that struck a major chord with everyone in the AirPR office.

Troll Control: Fabulous Tips From Four Experts

Rock the Status Quo

Every community manager worries about trolls. Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple.

What Goes in an Annual PR plan


Legendary talk show host David Letterman was struck by how long it took Farah Fawcett to have her hair done when she was a guest on his show (four hours!). So he asked her during his interview to describe her daily hair regimen.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Inside Innovation: NeoMam

The Resolution Blog

We love hearing about our customers great work. What campaign just earned them 1000 pieces of coverage? What tech has helped them create an additional 7 hours this week? What team structure has best integrated digital talent?

5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier


If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. To that end, minimize back-and-forth emailing with questions and get them answered in one.

Part II: PR Education & Learning – A Recap of the October #PRStudChat Twitter Discussion

PR Expanded

A Guest Post By Ai Zhang, Professor, Stockton University. Remember what we discussed last time about a #PRStudChat that focused on public relations teaching and learning. Here are more of my takeaway insights. Describe your best PR professor. What made him/her so effective? .

5 Tenants of PRTech + 2015 PRTech Awards Recap


Last week in New York, #TeamAirPR hosted the 2015 PRTech Awards to honor the leading minds in PR, Marketing, Technology and Media. Needless to say, the brainpower gathered in one room was staggering. You can peruse a few snaps of the mind meld here.) Everyone in attendance was there to acknowledge that our industry is at […]. Industry Insights & Trends Data Literacy marketing media PR PRTech PRTech Awards public relations technology

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Get Ahead Of A Story During A PR Crisis

Ronn Torossian

Knowing how to respond and doing so without hesitation are vital when dealing with a public relations crisis. Here are some of the ways we suggest if faced with a media crisis: Take responsibility… Remember that scene in the movies when Harrison Ford advises the President on how to deal with questions from the [.]. The post Get Ahead Of A Story During A PR Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Crisis PR Ronn Torossian 5WPR Public Relations

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What Goes in a PR Tactical Plan


My best friend used to own a flower shop. Every Valentine’s Day, I’d take the day off and go in and help her deal with ridiculously panicked men who had forgotten to plan their grand romantic gesture.

The Martians Have Landed, Your Pitch Stinks, We’re All Going to Die!!!

Flack's Revenge

I was glued to third Republican presidential debate, watching for signs of intelligent life (unsuccessfully), when the broadcast was interrupted by an important announcement.

How Twitter Eliminating Share Count May Impact You


Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that you will no longer see the number of times that people have shared your content on Twitter.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? I think of HOW FUN our job has become. Challenging, true, but very fun. After decades of media relations and pitching, everything is suddenly changing.

Free Range Friday

The Resolution Blog

It’s Friday. How many meetings have you had so far today? Have you stepped outside the office? Over the past few weeks the Coveragebook team have been exploring what it means to remote work and meet outside of the office.

A Day In The Life Of A PR Engineer


Whether or not the latest role moniker is adopted by an industry often has to do with the value brought by those who pioneer the title. You may have even seen how we wholeheartedly adopted the PR Engineer term back in 2014, but what you may not know is what the heck a PR Engineer […]. Industry Insights & Trends customer success job opportunities Leta Soza PR career PR Engineer PR jobs public relations Rachel Kirschen

The 11th Falsehood About PR

PR Matters

Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Yes, it is a vital process and tool in the PR kit.

3 Great Ways To Acquire Earned Media with PR

Ronn Torossian

For some brands, getting positive press is a unicorn – a mythical beast highly sought after but never actually acquired. However positive press – more commonly referred to as earned media – is something which requires finesse… and the right PR firm. It also requires some basic knowledge about how the media industry works, [.]. The post 3 Great Ways To Acquire Earned Media with PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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What to Include in Your Email Pitch to Reporters


There’s no doubt that social media is shaking up the way journalists approach their work. According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago.

5 tips for formulating an Instagram PR strategy

PR Daily

This article was originally published on PR Daily in November 2014. There are 200 million Instagram users in the world. That’s roughly the population of Brazil. Those users have posted more than 20 billion photos on the mobile platform.

Appeal: Know a PR team still using powerpoint for coverage reports? Do them a favour.

The Resolution Blog

You know they don't need to live like this. Do your PR mates a favour & share this

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How to help sales and PR speak the same language

Shift Communications

What’s the ROI of PR? It depends on who you ask. If you ask a sales manager or a VP of sales, they’re liable to give you a very different answer than the VP of communications, and the answer may not always be pleasant or positive.

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PR is the Best Kept Secret in Effective Content Marketing

Sword and the Script

by Frank Strong. A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence.

Social Media Tip: How to Export Your LinkedIn Contacts


We all have a finite number of keystrokes remaining in our hands until we die. According to some calculations, I’m good for another 184 million (assuming I type until I’m 90).

Seeking an Influencer? Consider These 3 Factors.


Think of your marketing strategy as a chessboard. Content is often referred to as the king, and engagement has been crowned his queen …but those aren’t the only two pieces on the board. Often overlooked or misused are the knights — the influencers.

When PR gets scary: 9 client no-nos

PR Daily

This article was originally published on PR Daily in October 2014. PR is a great career. It provides endless variety and opportunities to work with dynamic personalities. There’s rarely a dull moment. However, along with that come some amazing highs and terrifying lows.

Simple lessons from Agile for PR Teams

The Resolution Blog

I’ve been re-reading “Getting Real” from the genius team behind basecamp today. Since switching focus from building an agency (propellernet.co.uk) to building a product ( coveragebook.com ) I must have read it at least 10 times. It’s packed full of wisdom.

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