October, 2015

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Is Digital Connectivity Killing The Conversation?

Onclusive

During Monday’s KQED Forum with Michael Krasny, MIT sociologist and clinical psychologist Sherry Turkle led a discussion that struck a major chord with everyone in the AirPR office. It centered around the assertion that “a lack of face-to-face communication driven by increased smartphone use is diminishing people’s capacity for empathy”. Whoa.

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Part II: PR Education & Learning – A Recap of the October #PRStudChat Twitter Discussion

Deirdre Breakenridge

A Guest Post By Ai Zhang, Professor, Stockton University. Remember what we discussed last time about a #PRStudChat that focused on public relations teaching and learning. Here are more of my takeaway insights. Describe your best PR professor. What made him/her so effective? . Just in case you are wondering if you have all the important traits to be an effective teacher, here they are: integrating real-world cases with teaching; hands-on projects; challenging students creatively; helping students

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Social Media Policy & What Works for Most Companies

Ronn Torossian

Is your company trying to decide what kind of social media policy to follow? You’re not alone. As companies harness the power of social media, it’s important to have a policy in place to support and protect the integrity and reputation of the company. So here are some tips to incorporate in your social media [.]. The post Social Media Policy & What Works for Most Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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4 Building Blocks for Social Selling Systems on Social Media

Cision

Seventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Brands need to be on these sites and learn how to listen to what’s being said about their products and services. Twitter sees twice as many tweets in a month than there are people in the world, but only 9 percent of tweets directed at companies contain the @ mention.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Free Range Friday

The Resolution Blog

It’s Friday. How many meetings have you had so far today? Have you stepped outside the office? Over the past few weeks the Coveragebook team have been exploring what it means to remote work and meet outside of the office. Collectively our small team have over 80 years of working life combined - with most of those years being in an office, at a desk, in an office-shaped box, between the hours of 9-5.

More Trending

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A Day In The Life Of A PR Engineer

Onclusive

Whether or not the latest role moniker is adopted by an industry often has to do with the value brought by those who pioneer the title. You may have even seen how we wholeheartedly adopted the PR Engineer term back in 2014, but what you may not know is what the heck a PR Engineer […].

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

A Guest Post By Ai Zhang, Professor, Stockton University. “To learn without thinking, one will be lost in his learning. To think without learning, one will be imperiled.” – Confucius. Learning and reflecting are my daily staples. After all, I am an educator, right? I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland.

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3 Great Ways To Acquire Earned Media with PR

Ronn Torossian

For some brands, getting positive press is a unicorn – a mythical beast highly sought after but never actually acquired. However positive press – more commonly referred to as earned media – is something which requires finesse… and the right PR firm. It also requires some basic knowledge about how the media industry works, [.]. The post 3 Great Ways To Acquire Earned Media with PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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The 2 Types of Social Network to Navigate for Social Listening

Cision

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. How do brands decide who to target when there are so many users and networks to choose from?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Inside Glass Lantern PR

The Resolution Blog

Can a ‘no office required’ approach really work for a PR practice? We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! What mix of skillets are behind your success? Media relations is the core skill and transparency is the belief.

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What Goes in an Annual PR plan

ReimaginePR

Legendary talk show host David Letterman was struck by how long it took Farah Fawcett to have her hair done when she was a guest on his show (four hours!). So he asked her during his interview to describe her daily hair regimen. Without missing a beat, she said “Sure, well I just run my fingers through it like this, and there it is,”or words to that effect.

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60 Seconds of Entertainment

Onclusive

Some weeks, you’re simply too busy to put pen to paper (err…fingers to keyboard?) for any extended period of time. This is one of those weeks. So instead of waxing poetic about the state of PR measurement or touting tools you absolutely need RIGHT NOW, we’re merely going to provide you a list of gifs, memes, […].

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The #PRStudChat Community Discusses PR Education and Learning on October 13th

Deirdre Breakenridge

On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat. Professor Zhang has been instrumental in developing the PR courses at Stockton, and she is also the faculty advisor for the school’s PRSSA Chapter.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Get Ahead Of A Story During A PR Crisis

Ronn Torossian

Knowing how to respond and doing so without hesitation are vital when dealing with a public relations crisis. Here are some of the ways we suggest if faced with a media crisis: Take responsibility… Remember that scene in the movies when Harrison Ford advises the President on how to deal with questions from the [.]. The post Get Ahead Of A Story During A PR Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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5 Scary Facts About Businesses and Social Media Marketing

Cision

This month, it’s not the ghosts and goblins that are scaring me, but the businesses who are still abusing social media, or at least not fully leveraging all that’s available to them. C’mon people; social media has been around a while. It’s time we start using it correctly. 1. Businesses Are Barely Using Video on Social Media. While brands are posting diverse types of content on social media, only 4 percent of it is video.

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#PRstack: Using Google Trends to prove audience action

The Resolution Blog

We know that our PR campaigns do a great deal more than just raising awareness, but it’s difficult to simply prove that our target audience took action after reading, watching or listening to our coverage. What if there was there was a free tool that could prove this in 30 seconds? I can prove it to you now with Google Trends. An example. I’m going to use the 2015 Cannes Lions Grand Prix winner; Always #Likeagirl campaign ‘Turning an insult into a confidence movement’ by

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What Goes in a PR Tactical Plan

ReimaginePR

My best friend used to own a flower shop. Every Valentine’s Day, I’d take the day off and go in and help her deal with ridiculously panicked men who had forgotten to plan their grand romantic gesture. Declined credit cards, tempers at the boil and a lot of physical jockeying to get to the front of the line, Valentine’s Day in the flower shop was my yearly reminder of what happens when you don’t have a plan.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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PART 1: Big Data 101 for PR

Onclusive

I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. The emphasis of each Big Data conversation may be different: it may be making sure no data is lost, or the privacy and security concerns of using the cloud, or the automation of analytical […].

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Wonky Articles Trump other forms of Content

Flack's Revenge

I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, listicles are up there too). It sounded interesting, and I had to learn more, so I clicked on the link to read the full article, which summarized research from the Moz blog and Buzz Sumo.

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Troll Control: Fabulous Tips From Four Experts

Rock the Status Quo

Every community manager worries about trolls. Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple. This one from Kuno Creative is pretty ingenious. (Kinda fun, too, in a pre-Halloween kind of way.).

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Ad Blocking & PR: Trends & Opportunities

Cision

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Inside Innovation: NeoMam

The Resolution Blog

We love hearing about our customers great work. What campaign just earned them 1000 pieces of coverage? What tech has helped them create an additional 7 hours this week? What team structure has best integrated digital talent? We are in a privileged position to hear about the best comms development around the world. "We're on a mission to track down the world’s most amazing comms teams to discover their secrets, methods and philosophy" We’re not selfish at CoverageBook.

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Frederick Ghahramani donating $1,000,000 to Help Repeal Bill C-51

ReimaginePR

Please contact susan@reimaginepr.com or cell (416) 568-5974 to arrange an interview or for more information. Entrepreneur Pledges $1,000,000 to Fight Bill C-51. Issues Open Challenge to Stephen Harper. TORONTO– Canadian technology entrepreneur Frederick Ghahramani is pledging $1,000,000 to fight Bill C-51, the newly enacted law that authorizes the government to collect and share Canadians’ private information with no oversight.

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5 Tenants of PRTech + 2015 PRTech Awards Recap

Onclusive

Last week in New York, #TeamAirPR hosted the 2015 PRTech Awards to honor the leading minds in PR, Marketing, Technology and Media. Needless to say, the brainpower gathered in one room was staggering. (You can peruse a few snaps of the mind meld here.) Everyone in attendance was there to acknowledge that our industry is at […].

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Communication in Top Eight Digital Skills Needed

The Proactive Report

First we had the digital divide – the gap between the Internet “haves and “have-nots” While the digital divide is not fully handled, 40% of people worldwide are online now. That’s 3.2 billion of us. The conversation has shifted to: “do we know what we’re doing with technology?” The lack of digital skills and how it affects productivity in business has been in the news a lot lately.

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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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Social Listening: A Few Facts Every PR PRo Must Know

Rock the Status Quo

According to a 2015 Brandwatch study , only 46.6% of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. It’s not that they don’t care–most, anyway–I believe they don’t have resources in place to catch (or handle) the mentions, and they don’t realize how damaging neglect can be.

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Beyond the Word: Why Visual Content Matters in Communications

Cision

The numbers don’t lie when it comes to visual content in communications. A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. A multimedia news release that includes imagery garners 94 percent more views than those that don’t. 40 percent of adults respond better to imagery as compared to text-only articles.

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How to make a PR portfolio in minutes using SlideShare & Coveragebook.com

The Resolution Blog

It's the big day. That interview for your dream job in PR. It's time to show off the best bits of any campaign you've worked on. It's your time to shine.as it were. Don't waste precious prep time cutting and pasting clips. Build a cool looking coverage book in minutes. You get to focus on thinking about what to say. Get your best bits of coverage on LinkedIn now.

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