Lauri Pehar Borsh

JULY 31, 2019

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […].

Crisis 60

Crisis Resources Digital PR Reputation 60

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Public relations budget and resources.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Landis PR

FEBRUARY 5, 2024

Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Embrace the power of AI to revolutionize your PR efforts! Reputation Management: AI tools monitor online mentions and sentiments, enabling timely responses to feedback. Required Resources.

Publicity 59

Publicity Privacy YouTube Analysis 59

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Rock the Status Quo

OCTOBER 19, 2015

Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. What is a tagged mention versus untagged?

Software 100

Software Google Reputation Social Media 100

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. It’s an incredible resource for brands seeking to understand what motivates and engages their audience. Get Digital PR Tips in your inbox every Monday morning. Source: Forbes.com). Follow me on Twitter.

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Rock the Status Quo

SEPTEMBER 16, 2014

Some agencies are large enough to be generalists, servicing all facets of digital PR and marketing because they have teams in place to successfully deliver on that promise. Don’t be afraid to specialize and build a reputation around your sweet spot. Most agencies and ALL independents or freelancers should not.

Agency 164

Agency SEO Training Analysis 164

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Doctor Spin

DECEMBER 15, 2023

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. Please support my blog by sharing it with other PR- and communication professionals.

System 52

System Employee Meeting Internal 52

Norton's Notes

JULY 17, 2014

The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to help find leads and qualify stories. However, I have read numerous articles that online public relations or digital PR is now dead. Journalism Social Media digital journalism digital PR'

Journalism 50

Journalism Digital PR SEO Wikipedia 50

5W PR

JUNE 6, 2022

That’s why companies need to keep track of the right journalists and outlets because otherwise, they end up wasting their time and resources. This way they can ensure they have a data-driven approach, while also preventing any potential damage to their reputations. Digital PR.

Trends 88

Trends Data SEO Consumer 88

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes.

How To 83

How To LinkedIn Tools Google 83

Landis PR

DECEMBER 11, 2023

Allocate Adequate Resources: Ensure that your communications strategy is backed by sufficient resources, including time, budget, and human resources. Adequate resourcing is crucial for the development and execution of a successful strategy that supports your company’s growth trajectory.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. This, of course, requires you first to create a resource that is worthy of pitching.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

MAY 9, 2018

They are mostly doing things like resource page outreach and link reclamation (unlinked mention) campaigns. SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building.

Data 120

Data SEO Groups Pitching 120

Doctor Spin

MAY 21, 2023

Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Digital PR. Marketing PR. Industry PR (B2B). Yet another agency I worked at ( Whispr Group ) provided specialised services for digital PR. Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Burrelles Fresh Ideas

JUNE 13, 2023

In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Rock the Status Quo

MAY 18, 2015

They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience. ” You can also use directory resources such as Twubs , Chat Salad and GPhangouts.

Publicity 100

Publicity Trade Shows Google Twitter 100

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. It will help you build trust and reputation with the right audience, and help your message be found when they are looking for it.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. It will help you build trust and reputation with the right audience, and help your message be found when they are looking for it.

Case Study 100

Case Study Infographics Journalism Writing 100

ZudePR

MAY 22, 2018

You’ll find some hyperlinked recommended resources for further reading at the foot of this post, should you wish to take a crash course in grammar, like what I have. Yet it’s in the field of personal reputation and profile that digital change has had most impact. Learn them. till or ‘til. It doesn’t matter. I use ‘til.

Writing 95

Writing Google Comparison Government 95

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? But I actually think that a growing generosity of inspiration is happening across sectors.

Communications 81

Communications How To Blogging Content Marketing 81

Lauri Pehar Borsh

AUGUST 12, 2015

Instead, try a, “I am a fan, nice to e-meet you, I have tons of material that your audience will find valuable so if I can ever be a resource for you please let me know” approach. Do not do the failed, traditional “Feature me please” pitch. via presswho.com. follow @PressWho.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Instead, try a, “I am a fan, nice to e-meet you, I have tons of material that your audience will find valuable so if I can ever be a resource for you please let me know” approach. Do not do the failed, traditional “Feature me please” pitch. via presswho.com. follow @PressWho.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

The Proactive Report

JANUARY 30, 2015

SF: Pew Research found that as the media resources dwindle more and more PR content is being published verbatim. SF: Online Reputation Management. Reputation Management has always been a core PR function. Reputation Management will become part of risk management. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100