Landis PR
JANUARY 22, 2024
Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant. Measuring perception and qualitative factors, on the other hand, is more challenging and time-consuming.
The Proactive Report
OCTOBER 30, 2023
In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.
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Buzzstream
NOVEMBER 10, 2020
Get weekly exclusives (find a celebrity, conduct the interview etc.). For smaller Digital PR teams that I consult and train, who are just dipping their toes into the outreach world, I initially advise them to use Streak. . The post How To Write A Pitch For Digital PR In 2021: A Complete Guide appeared first on BuzzStream.
Wildfire
AUGUST 1, 2018
So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.
The Proactive Report
JUNE 30, 2015
The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. The last two steps are about engagement and measurement.
The Proactive Report
MARCH 5, 2017
Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Get the Digital PR Tips newsletter in your inbox every Monday morning.
Landis PR
JANUARY 30, 2024
That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.
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