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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

The accessibility and portability of radio make it a constant companion for people on the go, enabling PR professionals to effectively target messages during commutes, work hours, or leisure activities. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). Sources: Crunchbase , PR Newswire , O’Dwyer ).

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How to Create a Media Kit

5W PR

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business. Measuring Media Kit Success.

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How To Write A Pitch For Digital PR In 2021: A Complete Guide

Buzzstream

Get weekly exclusives (find a celebrity, conduct the interview etc.). You can also print your pitch out and mark it with a pen as you read through and spot errors – trust me, there’s often at least one. . The post How To Write A Pitch For Digital PR In 2021: A Complete Guide appeared first on BuzzStream.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. PR practitioners are well aware of the need to improve to keep up, yet struggle with it. You can’t improve what you don’t measure. Raf Weverbergh , founder of PR agency FINN. From the PRCA Digital PR Report 2015.

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