The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals
Burrelles Fresh Ideas
AUGUST 2, 2023
The accessibility and portability of radio make it a constant companion for people on the go, enabling PR professionals to effectively target messages during commutes, work hours, or leisure activities. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.
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