Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. A strong network of contacts can significantly enhance the agency’s ability to secure media coverage and partnerships for your brand.

Agency 62

Agency Case Study How To Crisis 62

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

Burrelles Fresh Ideas

AUGUST 2, 2023

The accessibility and portability of radio make it a constant companion for people on the go, enabling PR professionals to effectively target messages during commutes, work hours, or leisure activities. Mass reach is still there One of the key strengths of broadcast media is its unparalleled ability to reach a large and diverse audience.

Radio 74

Radio Television Media Local 74

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo).

Technology 12

Technology Software Company Marketing 12