The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. It’s a form of blindness that’s liable to show up elsewhere in marketing and the organization; we are all forever students. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

NOVEMBER 9, 2021

The stock price jumps, and the bad actors sell the stock before the market realizes the news is fake. The company develops IR website products, virtual events solutions, a CRM-like tool for IR, and shareholder and market analytics tools. SocialChorus/FirstUp announced an email tool for internal communications.

Software 93

Software Banking Technology Data 93

Buzzstream

FEBRUARY 9, 2024

(Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. Take Visual Capitalist for an example.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Examples of assets include data, infographics, and videos, among others. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage. Who Will See the Media Kit (& why it matters!).

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Infographic Outreach Infographics have been used for link building for years, though interest and reliability have waned due to overuse. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well.

B2B 100

B2B Infographics B2C Case Study 100

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. Using a keyword research tool, like Ahrefs, look for lower competition keywords.

Survey 91

Survey How To Reddit Pitching 91

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

MARCH 27, 2018

These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. Develop, research, and write data-oriented stories, reports and infographics. Emphasis on client onboarding, paid marketing strategy, campaign management, analytics, and reporting. This year alone, the U.S.

Analytics 100

Analytics Measurement B2C Construction 100

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements.

Data 120

Data SEO Groups Pitching 120

5W PR

JUNE 25, 2018

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Optimize PR Content. Hack the Press.

Content Marketing 60

Content Marketing Infographics Google SEO 60

The Proactive Report

MARCH 16, 2016

Q2: Only 7% of marketers feel confident about their current visual content (Source: Curulate.) How can marketers and PR pros improve their visual content? But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How can they do better?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q2: Only 7% of marketers feel confident about their current visual content (Source: Curulate.) How can marketers and PR pros improve their visual content? But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How can they do better?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

OCTOBER 9, 2015

My favorite tool for building a list of influencer contacts is Sendible. Create original infographics that give a unique perspective on a topic. Get Digital PR Tips. By identifying and connecting with the right influencers, a business can gain credibility and get exposure to an audience they want to reach.

Twitter 100

Twitter Leadership Infographics Video 100

Rock the Status Quo

JULY 30, 2015

Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy. The below infographic outlines the major issues pretty well. Why not try these 4 digital PR tactics to revitalize Twitter? Digital PR tactics could do amazing things for Twitter growth and awareness.

Education 100

Education Social Media Twitter Content Marketing 100

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. We see many PR teams trying to get a bigger piece by expanding their skills. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team.

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Online marketers can put relevant content in front of their targeted audience at the right time through the right channels. Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

NOVEMBER 12, 2016

Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing.

SEO 153

SEO Engineering LinkedIn Analytics 153

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Online marketers can put relevant content in front of their targeted audience at the right time through the right channels. Enter content discovery!

How To 40

How To Engineering Content Marketing Advertising 40