Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Communications Conversations

NOVEMBER 10, 2020

: Do you need to be active on social media channels to be successful as a social media marketing professional? Some folks say “no, you don’t need to be active on social media to be good at this job.” It’s definitely not a prerequisite to success. Here’s why. #1:

Social Media 172

Social Media Media LinkedIn Instagram 172

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 73

Social Media Ethics Trends Viral 73

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media.

Social Media 62

Social Media Reddit Trends Pinterest 62

Prohibition

MAY 6, 2021

The world of social media is constantly changing and evolving – keeping social media managers and marketers on their toes! Last month, we saw some really exciting updates to the world of social media across all platforms. Here’s five of them that all marketers should know about.

Social Media 62

Social Media Trends Marketing Media 62

Prohibition

OCTOBER 25, 2023

The world of social media is ever evolving, so it’s crucial to keep up to date with the ongoing updates and developments. Influencer taking a photo for social media X introduces new premium features Elon Musk is rolling out yet more updates on X, now announcing new features for the users paying for the premium subscription.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do. Here’s all the latest updates you need to know.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Communications Conversations

JANUARY 13, 2023

And, one of your many responsibilities is social media. And, you could definitely use another brain on social campaigns and strategy from time to time. You’re a social media director or manager at a larger company. So, as a coach to you, I have a unique background and deep experience in social.

Social Media 60

Social Media Media Training Meeting 60

Inbound PR

DECEMBER 18, 2018

social media accounts? I definitely have more in terms of registered accounts but I am active on about 10. One of them was the 2019 Social Media Trends Report which I want to review with you today. 8 Key Insights About Global Social Media Usage. Let's dig into the findings.

Social Media 75

Social Media Trends Media Resources 75

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.

Journalism 206

Journalism Trends Social Media Pitching 206

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Communications Conversations

AUGUST 23, 2018

Some are saying, as this CNBC report claims , that we’ve hit “peak social media” (get ready for a complete over-use of that term over the next six months!). First, the hand-wringing over “peak social media” is laughable if you think about the larger context. Lots of scanning.

Social Media 88

Social Media Trends Communications Instagram 88

Prohibition

SEPTEMBER 21, 2022

We’re always staying on top of the latest social media updates and trends to make sure our social content is relevant and engaging for our target audiences – take a look at our latest round-up below! This will be an interesting one for e-commerce brands as the trend evolves. Moving to the Metaverse?

Instagram 62

Instagram Social Media Media Trends 62

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

Communications Conversations

OCTOBER 12, 2021

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. For lots of reasons. People want to stay on platform.

Social Media 87

Social Media LinkedIn Media Analytics 87

Communications Conversations

SEPTEMBER 7, 2018

It’s a concept almost as old as social media itself. Let’s take a look back at social media history for a moment. These behaviors are spammy and definitely don’t reflect well on any brand that engages with influencers who practice it. A number of times, actually. Not at all.

Instagram 68

Instagram Social Media Trends Media 68

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Influencer Impact.

Social Media 75

Social Media Media Analysis Radio 75

Prohibition

NOVEMBER 30, 2020

Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends. We’ve taken a look at what Reels can offer from a social media marketing perspective and why brands should be investing in getting this right.

Instagram 62

Instagram Social Media Fashion Media 62

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

Video 62

Video Social Media Media Instagram 62

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Its growth has definitely cooled over the past several weeks, but for PR or comms specialists, it can offer an opportunity to drive engagement, amplify outreach efforts and reach audiences with specific interests. Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends.

B2B 170

B2B How To Instagram Reddit 170

NewsWhip

AUGUST 19, 2021

Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs of the University of Michigan School of Information, to discuss misinformation and current trends regarding the topic. The post Misinformation in 2021: Public engagement trends appeared first on Newswhip.

Trends 78

Trends Publicity Reputation Advertising 78

Communications Conversations

AUGUST 8, 2018

But, it’s definitely a milestone and once you’re past 50, you’re closer to death than you are to your birth (now THAT’S a sobering fact!). And, it’s especially impactful for me as few companies want to hire a social media or digital expert who’s north of 50. That’s a sobering fact.

Social Media 60

Social Media Trends Marketing Media 60

5W PR

DECEMBER 21, 2018

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. Virtual influencers are an emerging trend that was started by “fictional it girl” and virtual influencer, Miquela Sousa or Lil Miquela. Transparency.

Trends 68

Trends Marketing Storytelling Construction 68

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Manual media research. Many databases promise up-to-date background on media targets and trends.

SEO 333

SEO Analysis Meeting Travel 333

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Onclusive

DECEMBER 7, 2023

Engagement Engagement measures the level of audience interaction with the content, such as likes, shares, comments, and clicks. By monitoring where and how often a brand or message is mentioned in the media, PR professionals gain insights into the effectiveness of their outreach efforts and the strength of their relationships with journalists.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Engagement Engagement measures the level of audience interaction with the content, such as likes, shares, comments, and clicks. By monitoring where and how often a brand or message is mentioned in the media, PR professionals gain insights into the effectiveness of their outreach efforts and the strength of their relationships with journalists.

Measurement 195

Measurement Analysis Reputation SEO 195

Communications Conversations

MARCH 26, 2019

Whereas, if your comms team gets more involved with media work and social media marketing (especially on the paid side), you’re probably reporting to marketing or strategy. That definitely makes a difference when we’re talking about setting future budgets and making the case for additional head count!

Corporate 87

Corporate Report Social Media Media 87

Communications Conversations

SEPTEMBER 20, 2018

For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. But, that tide is definitely turning. And, it is driving toward becoming brands’ number one social media platform. It’s a trend.

Instagram 92

Instagram Social Media Brand Branding 92

NewsWhip

APRIL 17, 2023

Few avenues are better for that than social media. But while social media can give reporters a real-time window into those topics, many platforms are difficult to navigate and can sometimes be misleading. The faster you can cultivate a range of voices and find those emerging conversations the more success you’ll have.

Reddit 147

Reddit Report Chemicals Sports 147