Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) What Is Link Relevance?

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) What Is Link Relevance?

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. And naturally, the definition of “works best” depends on your goals and priorities. Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. And until you’ve gotten that far do not pitch them anything.

Communications 40

Communications Measurement Employee Course 40

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product.

Media 106

Media SEO Analytics Analysis 106

Critical Mention

JANUARY 8, 2019

Once your goals are crystal-clear and you launch your campaign, you can also set tangible metrics to measure its results. By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy. Develop your own pitch style. Do not leave the journalist guessing! Until next time!

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

OCTOBER 8, 2019

Here are three easy measures. This measure is useful for making the case to invest in content marketing. That’s of an old school freelance writing metric, but it’s still a solid benchmark, or you can assess what you spend on content today, and back into your own number. So how do you make the case in the interim?

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

The Resolution Blog

OCTOBER 30, 2017

Speak their language It’s so tempting to start shouting about your good results, how many pieces of coverage you’ve secured, how much the Telegraph journalist loved your event and will definitely write soon. Tip: If it is an important meeting, manually write yourself a script, read it once and throw it away.

Meeting 120

Meeting How To Radio Energy 120

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. According to Kiip’s blog, the company saw a 230 percent growth last year. If an editor didn’t want to talk about one product, I could easily pitch another.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Start a blog and manage proactive social media around it. But more often than not, the data you need can be exported to a spreadsheet which is more than sufficient for most PR measurement requirements.

Google 119

Google Data Government Social Media 119

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk.

Creativity 100

Creativity Pitching Writing Conference 100

Flatiron Communications

APRIL 13, 2021

We the media” started 15+ years ago with CGM/blogging and, to a lesser degree, podcasting and has evolved to the point where established journalists (with decent social followings) are jettisoning prestige jobs at venerable news organizations to go it alone. He explains: “I often lament that I missed the golden era of blogging.

Media 41

Media Journalism Reddit Local 41

PR in High Definition

SEPTEMBER 22, 2020

There will be some jobs – reports and the like – that can be done on automatic, but in general, it’s better to look at measures where you can save mental energy to begin with. This means that we need to start – or continue – measures to adapt to this temporary (but lengthy) difficult period. Looking Forwards.

Energy 118

Energy Guidelines Government Measurement 118

Communications Conversations

DECEMBER 15, 2016

She’s definitely unique. My elevator pitch is always changing, and that’s because no two days are the same here. Plus, I definitely have the personality type where I can’t just sit on the sidelines; I am always looking to do more. So, I had to become good at writing social content really fast! What do I do?

Social Media 60

Social Media Data Measurement Analytics 60

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. How do you compare a brief mention in a top tier business publication to a product review in a blog? You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. click any image for higher resolution).

Case Study 118

Case Study Software Data Web 118

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 64

Marketing Pitching Corporate Tools 64

Shift Communications

AUGUST 3, 2016

Let’s not forget the definition of the word goal: something that you are trying to do or achieve. As much as your product may excite you, it is one of thousands being pitched out. Can this pitch be a Q&A, a contributed article, a speaking abstract, a focus for an award, or the basis of a full social media campaign?

B2B 60

B2B Interviews Strategy Product Launch 60

Stephen Waddington

DECEMBER 13, 2017

There are PR specific examples of this, HP and Levano have both insisted that PR agencies which pitch to them are able to demonstrate their commitment to diversity. She writes about working in public relations on her blog PR Careers , and is the author of How to Get a Job in PR. Finally, the moral imperative.

Training 80

Training Groups Industry Examples 80

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!)

Publicity 52

Publicity Video Pitching Google 52

Beyond PR

APRIL 20, 2016

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. And you can’t get buy-in unless you can quantify your previous programs’ success.

Report 40

Report Media Television Radio 40

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 117

Google Measurement Advertising Advertising 117

PR in High Definition

JULY 24, 2019

Measure your share. Don’t just look at your competition when it comes to measuring your reputation, look at your share of the conversations. Clearly outlining how you want to measure and what you want to measure against will help your comms team or agency focus on the ways in which they can successfully achieve your key outcomes.

Reputation 48

Reputation Measurement Media Relations Agency 48

Bad Pitch Blog

APRIL 2, 2009

Preview a written agenda (definitely run a spell check) with everyone on “your side” of the call to anticipate possible questions from the other side. Be measured. If you are not sure what you want to say, start an outline or start writing and then organize your thoughts after you’ve committed everything to paper. We all have.

Conference 40

Conference Pitching Meeting Print 40

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# Start measuring. A Burke always, always keeps her promises!

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

OCTOBER 6, 2010

I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Music like Jimi Hendrixs has provided a tremendous amount of inspiration for me on so many levels * work * excercise * acting * writing * and much more As far as Im concerned, theres always some room for music in a persons life. So what does this all mean for you?

Social Media 73

Social Media Twitter Facebook Measurement 73

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Write the Guide to __ RFP and make sure your company has solid responses.

Marketing 49

Marketing eBook Case Study Comparison 49

Karen Freberg

JUNE 6, 2017

Jason has a summary of the conversation here on his blog. Both are definitely strong voices and assets to the industry and field. Does it matter how many hours you spend creating content for your YouTube channel or write blog posts? I am Facebook friends with both Jason Falls and Carlos Gil.

Social Media 40

Social Media Brand Branding Media 40

Doctor Spin

NOVEMBER 16, 2023

This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). Algorithmic —Using systematic procedures for definitive, often optimal solutions. Make Friends with Eminent Dead —This mental model advocates learning from the past, particularly from significant historical figures and their writings.

eBook 52

eBook Analysis System Data 52

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. It is simple: participants first write their ideas without discussion on Post-it notes. It takes time.

How To 60

How To Software System Employee 60

Sword and the Script

NOVEMBER 29, 2022

And the measures of success cited were typically backlinks and organic search traffic. The definition of content marketing . Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? These are all good goals and solid results.

Content Marketing 128

Content Marketing B2B Marketing eBook 128

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. The playwright (also co-actor) of Meet Cute , Erin Norah Thompson, has a Tumblr blog , where she posts about her theatre and life experiences.

Community 40

Community Print Twitter Creativity 40

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 111

Content Marketing Marketing Media SEO 111