PRSay

OCTOBER 2, 2017

However, paid media has historically had a significant advantage over earned when it comes to measuring success. That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories. Why Data Is Required for Storytelling. That’s where data comes in.

Data 144

Data How To Storytelling Analytics 144

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Executive Thought Leadership. Iterative PR Measurement. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. The challenge with data is that it can be difficult to comprehend.

Storytelling 40

Storytelling Data Analytics Engineering 40

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity. No measure of success. There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

Stephen Waddington

JULY 16, 2021

It has become firmly aligned with leadership and executive management as a strategic management function. Communication as a strategic management and leadership function – influencing with data and audience insight Data analytics Leadership communication Listening Measurement and insight 3.

Publicity 199

Publicity Government Crisis Employee 199

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Too Much Noise Across Too Many Digital Channels.

Measurement 56

Measurement Storytelling Data Technology 56

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 130

Survey Communications Measurement Internal 130

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. Google Data Studio (great for analytics reports). Shareably storytelling/sharing. chimed in on case studies and best practices.

Tools 120

Tools Enterprise Analytics Case Study 120

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? Data, customer testimonials, analysts, influencers and partners are critical in helping you prove every statement and claim in your overall story.

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

PRSay

OCTOBER 12, 2018

Crunching numbers (data and measurement) was a hot topic as well. On data and measurement: “It’s not activity-based and about a book of news clips. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. ” — Dan Beltramo, CEO, AirPR.

Conference 109

Conference Internal International Storytelling 109

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. “We pull in CarMax data to make sure that our Contently writers can incorporate a CarMax perspective into those topics specifically.”

SEO 103

SEO Automotive YouTube Video 103

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well.

Measurement 135

Measurement Data Analytics Conference 135

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Visual Storytelling.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Barokas

JANUARY 9, 2019

Do you have a strong story and storytellers? Along the same lines as ensuring the right spokespeople, make sure your message is strong and engaging, and that you have great storytellers sharing it with the world. Does it include thought leadership? How do you measure success? Do you have backup? Should you?

Strategy 60

Strategy Media Pinterest Storytelling 60

wiredPRworks

NOVEMBER 18, 2020

The best way to convey your customer experience is via storytelling. My storytelling method is called CPR, which is Challenge Process Results. Design in 4D rounds out the system in the areas of digital, direct, dynamic, and data. Last but not least is data. How are you going to measure your success? How about you?

Content Marketing 52

Content Marketing Marketing System Reputation 52

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? These leaders push their teams from a reactive, check-the-box focus on storytelling and information dissemination, to operating within a strategically defined framework that considers the impact and outcomes of content and programming on business priorities,” according to the report. Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

DECEMBER 4, 2018

CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). 13) Storytelling the hottest trend in PR in 2018. It found analytical creatives do three things: “They treat creativity and data as equal partners.”. 5) The CMO role in the 4Ps may be changing.

Survey 104

Survey Marketing B2B Content Marketing 104

PR 20/20

NOVEMBER 30, 2022

Data analyst. Graphic designer / visual storyteller. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. >> Free download: Build a data-driven content marketing plan with our free content strategy workbook template. Measurable.

Marketing 52

Marketing Technology Internal International 52

prTini

SEPTEMBER 19, 2014

3 Social Media Measurement Tips to Improve Click-Through Rates. Why It Takes A Crisis To Get Women In Leadership. 5 Brands Using Data To Generate Blog Content. 5 Brands Using Data To Generate Blog Content. The Power of Social Storytelling. Industry Groups Release Wikipedia ‘Manual’ for PR Pros.

Tools 50

Tools Wikipedia Case Study Marketing 50

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. A great data divide. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Also be ready to show how you’re going to measure the success of the programs. Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. Source: Fend Off Reactionary Cuts ).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. .”

Writing 192

Writing Communications Marketing B2B 192

Beyond PR

OCTOBER 27, 2016

When we provided thought leadership content to the leads in the pipeline, it helped close sales. A 10-year veteran of the company, Stacey pioneered a data-based storytelling approach and isn’t afraid to dig deep into the analytics. I kid you not, I had an excel spreadsheet of 172 passwords. Follow her @staceylamiller.

Communications 40

Communications Tools Analytics Television 40

Onclusive

OCTOBER 3, 2017

More data has been created in the past two years than in the entire previous history of the human race. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). 3 PR Trends in Tactics, Measurement and Organization. is notoriously difficult to measure.

Survey 98

Survey Media Relations Corporate Communications 98

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR measurement. Top tactics in PR and comms. It’s also freely available for download as a PDF on SlideShare.

Survey 119

Survey Measurement Public Affairs Storytelling 119