ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. All the data in one place, all the KPIs and metrics agreed upon, all the progress plain to see. You’ve got to have a strategy, pick KPIs and metrics, find the best sources of data, and then get all of it approved by everybody who matters.

Measurement 98

Measurement Communications How To Survey 98

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Yet putting that mental energy into measurement pays off measurably as this study shows.

Software 115

Software B2B Company Marketing 115

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Data wants to be managed PR teams need data to feed AI, and data needs governance. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. In God We Trust; Everyone Else Bring Data. Want a bigger budget?

Measurement 150

Measurement Analysis Data Blogging 150

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . What is more, the executives to whom PR reports now expect data to inform decisions and evaluation.

Measurement 180

Measurement Communications Analysis Data 180

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Power of Voice 2.0

Big Data 225

Big Data Data Meeting Measurement 225

Onclusive

JUNE 17, 2021

The partnership will enable current and new MSL/Publicis Groupe clients globally to connect their earned and owned content to business outcomes by blending Onclusive’s deterministic data with artificial intelligence. As the industry’s first and most accurate attribution solution, PR Attribution is changing PR measurement.

Data 370

Data Groups Measurement System 370

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

PRSay

JANUARY 13, 2021

The key is getting a handle on both feedback and objective data. The only way you can know for sure is to gather objective data. You might also recruit some IT and HR people to assist, particularly when it comes time to gather data. For each channel (by audience), you can pull utilization and frequency data. The audience.

Internal 177

Internal International Data Communications 177

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. EMV is a mysterious metric.

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Executive Thought Leadership. According to Forbes , thought leadership has never been more important.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. These are all answers only data can give you. Here’s a starting point for your measurement activities.

Measurement 200

Measurement Analytics Google Data 200

Onclusive

OCTOBER 9, 2023

As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. Real-time data is your strategic advantage when it comes to building and maintaining your CEO’s image. These stories often bring leadership styles into question.

Media 195

Media Reputation Data Leadership 195

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Do you have proprietary data or unique insights that would be really valuable for your audience to access? Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

AUGUST 15, 2017

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data! Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

Measurement 166

Measurement Strategy Media Analytics 166

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Power of Voice 2.0

Big Data 150

Big Data Data Meeting Measurement 150

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

OCTOBER 9, 2023

As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. Real-time data is your strategic advantage when it comes to building and maintaining your CEO’s image. These stories often bring leadership styles into question.

Media 195

Media Reputation Data Leadership 195

Onclusive

FEBRUARY 15, 2024

These tools use advanced algorithms to sift through vast amounts of data. Anticipate where to develop your thought leadership content, 2. Anticipate where to develop your thought leadership content Identifying emerging topics : Social listening tools monitor conversations across social media platforms.

Trends 195

Trends Marketing Analysis Leadership 195

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped.

How To 370

How To Biotechnology Case Study Leadership 370

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

So it behooves us to take all measurement predictions with a bucket-load of sand. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year.

Measurement 40

Measurement Analytics Data Reddit 40

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our head of marketing asked us to package PR data on a quarterly basis for all regional executives, and this regional data is shared to help guide marketing plans. Align with marketing strategies and dashboards.

Strategy 195

Strategy Marketing Measurement eBook 195

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. The results were clear and measurable. That was just the sales data from just one product that I could prove; the blog supported a dozen products, each with its own distinctive brand and reputation.

B2B 105

B2B Leadership Marketing Blogging 105

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Stern + Associates

DECEMBER 1, 2022

Developing a Measurable Approach to Collaboration. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes. “As Our data backs it up, and our approaches help companies achieve it.”. The post Collaborate Better: Measurable KPI’s that Benefit the Bottom Line appeared first on Stern Strategy Group.

Measurement 62

Measurement Automotive Employee Financial 62

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243