Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 132

Storytelling Communications Survey Case Study 132

The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

Leadership 69

Leadership Biotechnology Policies Local 69

Barokas

SEPTEMBER 11, 2017

The largest event of its kind in North America, Denver Startup Week unites the best in tech, design, DIY, marketing and leadership to inspire founders, developers, designers, marketers, makers and everyone in between. Today’s storytelling relies on data to validate a company, its products, or even an entire industry.

Storytelling 74

Storytelling Data Local Leadership 74

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Executive Thought Leadership According to Forbes , thought leadership has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Executive Thought Leadership. According to Forbes , thought leadership has never been more important.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

OCTOBER 2, 2017

If these statements are true, then why does paid and owned media get a lion’s share of the marketing budget? Seventy-five percent of marketers plan to increase PR spend over the next five years, and as trust and the effectiveness of paid media declines, it creates a wonderful opportunity for PR pros. That’s where data comes in.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. We pride ourselves on following the data.

Healthcare 78

Healthcare Storytelling Communications Local 78

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period.

Crisis 464

Crisis Publicity Exercises Trends 464

Presspage

JANUARY 30, 2024

For example, in investor presentations, financial result announcements, and company updates, videos bring a dynamic and immersive storytelling experience to the forefront. This not only simplifies the information but also adds a personal touch, allowing investors to connect more deeply with the company’s leadership.

Infographics 78

Infographics Financial Video Leadership 78

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? This data isn’t about what they say; it’s about what they do.

Storytelling 45

Storytelling Data B2C B2B 45

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Engineering 329

Shift Communications

JULY 25, 2023

GET THE GENERATIVE AI PR PLAYBOOK Our playbook is built on decades of experience building leadership for companies amid innovation waves and includes helpful insights like: Data on how interest in genAI is evolving fast. When market crowding starts, tactics like amplification and human-interest storytelling can help you pull ahead.

How To 78

How To Storytelling Leadership Technology 78

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. The challenge with data is that it can be difficult to comprehend.

Storytelling 40

Storytelling Data Analytics Engineering 40

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills? Those are tools we use to do the social media and social media marketing you listed at the top!

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Visual storytelling will be better and easier. Ad dollars will move to influencer marketing. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. It has become firmly aligned with leadership and executive management as a strategic management function.

Publicity 199

Publicity Government Crisis Employee 199

5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. Data-driven insights Leverage data analytics tools to gain insights into consumer preferences, sentiment, and engagement.

Product Launch 78

Product Launch Consumer Community Interviews 78

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 169

Marketing Employee Content Marketing Training 169

Onclusive

OCTOBER 3, 2017

More data has been created in the past two years than in the entire previous history of the human race. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

Brand 246

Brand Branding eBook Leadership 246

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Crafting such a company story involves capturing complex financial data into a narrative that actually resonates with investors. Storytelling helps to differentiate the company from the competition in a crowded market.

Communications 78

Communications Infographics Financial Storytelling 78

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. The lines between PR and marketing are blurring.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. The problem extends to marketing, but there’s some good news for PR. That’s where B2B brands have an opportunity to educate their market. Here’s how B2B PR supports sales.

B2B 170

B2B Brand Branding Education 170

Shift Communications

SEPTEMBER 23, 2022

The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Personal storytelling — i.e., a pivotal moment in the business, leadership lessons — can also help carry the company narrative. You are ready to begin telling the company’s story loudly and proudly.

Communications 78

Communications Leadership Energy Storytelling 78

Cision

APRIL 27, 2017

Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. Impressed with PR thought leadership role being played by Cision and CMO @cglynch during #CisionWorldTour. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press. ACR data will be a key focus. SPO is the new ad tech buzzword.

Privacy 156

Privacy Advertising Advertising Data 156

The Hoyt Organization

FEBRUARY 12, 2024

How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn? The answer is data-driven storytelling. Journalists and influencers seek not just engaging stories but those underpinned by credible data.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334