PRSay

SEPTEMBER 24, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 100

Ethics Data Strategy Privacy 100

Ethical Voices

MARCH 2, 2023

Some weighty, fascinating, and depressing ethics stories this week. From continued corporate failure when it comes to diversity, to further erosions of privacy, there are a number of deep and interesting ethics articles. The decline of privacy and ethics around big data are two topics I discuss regularly.

Ethics 76

Ethics Privacy Big Data Employee 76

Solo PR Pro

JUNE 12, 2018

Data science once the domain of math geeks and academia has moved from the windowless basement to the top floor of organizations. If content is king, data is the emperor. In fact, the explosive growth of data science may be part of the problem.

Privacy 40

Privacy Data Ethics Policies 40

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Compliance involves safeguarding user privacy, avoiding biases and maintaining data security. Protecting data privacy : PR pros often handle sensitive client information.

Privacy 64

Privacy Ethics Guidelines System 64

5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. They want to create a future where security and ethics work together, where innovation saves lives, and where defense tech companies are seen as responsible partners working towards a safer world.

Industry 78

Industry Publicity Ethics Privacy 78

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Waxing UnLyrical

DECEMBER 24, 2020

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. How you think 2020 will be remembered? Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. Think about it.

Data 106

Data Analytics Privacy Ethics 106

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

So when media database Muck Rack released the “ State of AI in PR January 2024 ,” I was curious to see if the data would support my theory. While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics.

Report 182

Report Policies Survey Ethics 182

Bianchi Biz Blog

AUGUST 3, 2023

5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. They must ensure that any personal or sensitive data used by AI tools is stored securely.

Automotive 78

Automotive Policies Employee Corporate 78

Sword and the Script

OCTOBER 3, 2023

The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Content picks PR ethics. Trust but verify.

Analysis 142

Analysis Tools Software SMB 142

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? On a content site created by the agency it accused Google of unsavory business practices and noted that Apple collects personal data of users. So, was Definers ethical? It hired Burson Marsteller to pitch bloggers on Google’s invasions of user privacy.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Sword and the Script

DECEMBER 12, 2023

Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption. Data privacy and security are also a concern. Tools such as Anthropic’s Claude and OpenAI’s ChatGPT are good at making sense of large of data. The book seeks to readdress the balance.

Software 140

Software Tools Ethics Privacy 140

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences.

Publicity 100

Publicity Ethics Analysis Data 100

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. In a nutshell, CCPA formalizes data rights for California residents, allowing them to view and access data collected about them, request its deletion or to opt out. They discussed the ethics of data sourcing and activation to a packed room in Aria.

B2B 208

B2B Trends Retail Privacy 208

Wadds Inc.

MAY 17, 2023

This is consistent with data published by ICCO in March. It’s a surprising data point. Public relations practitioners recognise the opportunity to advocate within organisations for the moral and ethical concerns related to AI. Security, privacy, and disinformation are cited as the primary concerns.

Publicity 141

Publicity Case Study Privacy Ethics 141

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. Consumers expect company managers to act ethically and responsibly; to deliver consistent, stable performance; and to provide frequent, credible communication.

Study 105

Study Consumer Company Privacy 105

Landis PR

FEBRUARY 5, 2024

By leveraging AI, you can analyze extensive data sets to effectively identify and segment your target audience, guaranteeing that your message resonates with the right individuals. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. Required Resources.

Publicity 59

Publicity Privacy YouTube Analysis 59

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. It all comes back to data and privacy and transparency.

Ethics 52

Ethics Publicity Data Agency 52

Stern + Associates

MARCH 22, 2023

Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. Her exceptional skills earned as a tech entrepreneur, investor, and early pioneer in the data science and machine learning C-suite make her an expert guide for organizations embarking on an AI journey.

Tools 75

Tools Ethics Technology Privacy 75

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? What staffing are we going to do, our financial data, HIPAA issues? We all take information, assumptions and data differently. Is there another ethics scenario you wanted to discuss? and for the past four years, I’ve been a CEO.

Ethics 78

Ethics Privacy Data Financial 78

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

Newsfile

DECEMBER 20, 2023

AI is benefiting both investors and companies by helping to collect, analyze and report ESG data. For instance, AI can process complex data efficiently. How AI Transforms ESG Reporting AI is transforming ESG reporting by improving data accuracy and streamlining analysis. C global warming temperature limit.

Tools 52

Tools Report Energy Case Study 52

PR in High Definition

JUNE 28, 2023

Ethical issues Clare also referenced Microsoft’s responsible AI principles – fairness, reliability and safety, privacy and security, inclusiveness, transparency, and accountability – making the particularly significant point that these are continually reviewed and updated. It took only two months to achieve 100 million users.

Ethics 62

Ethics Technology Privacy Government 62

PRSay

APRIL 25, 2018

When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. I may fear for the sanctity of my private data. I may be upset by Facebook’s lack of ethics. Millennials are apathetic about digital privacy.

Facebook 134

Facebook Privacy Data Survey 134

Agility PR Solutions

JUNE 2, 2019

As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts. The […].

Consumer 66

Consumer Privacy Brand Branding 66

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. 66% are more willing to share their data with a company they trust. 73% trust a business that “protects my personal data.”.

Brand 108

Brand Branding Survey Customer Service 108

Wadds Inc.

NOVEMBER 30, 2023

The book focuses on the benefits of new AI tools but highlights the need for human skills in areas such as emotional intelligence, ethics, and relationship building. It also carries a heavy duty disclaimer about data privacy, security and fact-checking.

Tools 52

Tools Handbook Publicity Analysis 52

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career? People are not props.

Ethics 79

Ethics Nonprofit Community Examples 79

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? We are experiencing a real moment of technological advancement. And boy do we like it. As with most game-changing technologies, there is a lot of discussion about it. Okay that last was a bit hyperbolic, or may not , not , or not.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? We are experiencing a real moment of technological advancement. And boy do we like it. As with most game-changing technologies, there is a lot of discussion about it. Okay that last was a bit hyperbolic, or may not , not , or not.

Company 78

Company Technology Privacy Guidelines 78

Stephen Waddington

FEBRUARY 24, 2020

They must work in tandem with tech developers to ensure new technology is sufficiently regulated and ethically implemented. Our members are often the intermediaries between organisations and the public. They hold an extremely powerful - and privileged - position. The Council give us a route to achieve that.

Government 78

Government Policies Ethics Media 78

Ethical Voices

APRIL 17, 2023

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thinking over your career, what is the most difficult ethical challenge you ever confronted at work? ” Thinking beyond your own personal experience, what are you seeing as some of the key ethical challenges for today and tomorrow?

Enterprise 68

Enterprise Ethics Engineering Technology 68

5W PR

FEBRUARY 11, 2019

Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. General Data Protection Regulation (GDPR). Data collection and analysis. There seems to be more and more data out there that expands exponentially.

Marketing 68

Marketing Policies Privacy Education 68

PRSay

SEPTEMBER 22, 2016

Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information. At the same time, we must balance our obligation to the broader public and ensure the free flow of information so that our audiences have the best data available to make decisions.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Stern + Associates

MAY 20, 2022

In addition, he has been a leading voice defining and clarifying pressing issues related to the ethics of data use. And in a recent Medium piece, he addresses valid concerns around contact tracing in the wake of COVID-19 and social protests. All these issues affect organizations in every sector.

Government 62

Government Insurance Insurance Privacy 62

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. Millennials have surpassed baby boomers as the largest segment in the workforce. Diversity remains a challenge and a top priority.

Privacy 60

Privacy Ethics Mobile Big Data 60