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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

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The Top 10 PR Strategies for Small Businesses

Doctor Spin

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies.

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5 Recommended Reputation Management Tools

Landis PR

Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully well-deserved positive reputation. If you’ve found a tool that does a decent job with sentiment, please list that in the comments. They have a stellar reputation.”

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Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

CRM, public relations and small business. While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. magnum via Flickr, CC 2.0.

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Listen to Your Customers: Why You Need to Embrace Customer Complaints

Cision

Even free versions may be enough for small businesses. You need to find public, online references to your company and your products or services. Most mentions of your business in discussion boards and forums will show up in Google, but it may take a while. Intermediate: Dedicated Customer Service and Reviews Software.

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Facebook Business Tools Update: Just In Time for Holiday Season

5W PR

Not only will this allow businesses to provide better and more optimized customer service, but it will also encourage business owners and page managers to spend more time on the social networking platform as well as spend more marketing budget on advertising.

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NewsWhip wins G2 Leadership Badges for Summer 2023

NewsWhip

When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q., Small Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social.