ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. By extension, business customers can also help one another.

B2B 170

B2B Social Media Media Education 170

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. You can also create email templates for common customer service inquiries, such as: Where’s my product?

Marketing 120

Marketing Comparison eBook Social Media 120

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

MAY 30, 2017

In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. FIVE PERCENT!

Software 45

Software Customer Service Google Small Business 45

ImPRessions - Crenshaw Communications

MARCH 16, 2021

In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. It may also offer a greater reach, and its ad tools are far superior. LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. Targeting local and small businesses.

B2B 344

B2B Facebook LinkedIn Small Business 344

PR Fuel

NOVEMBER 27, 2018

Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. These stories weren’t pushed out by the companies themselves (though Zappos CEO Tony Hsieh includes it in his speeches on customer service); they spread organically throughout the web via word of mouth.

Survey 45

Survey Company Customer Service Small Business 45

Prohibition

JANUARY 7, 2022

According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. Whether you’re a startup, small business or a small department in a large corporation, having a PR team is not required but it certainly helps. How to establish an effective crisis management team.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Beyond PR

JANUARY 3, 2017

It’s the story of why you got into business, and how you want to change the world. Environmentally-safe household product company Seventh Generation’s mission statement makes for a great foundation for its story: To inspire a consumer revolution that nurtures the health of the next seven generations. Images: Pixabay 1.

Company 72

Company Storytelling Small Business eBook 72

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

PR 20/20

JUNE 7, 2018

You won't just use services and tools with AI baked in. Consumer attention goes elsewhere. This levels the playing field for smaller businesses. Smart practitioners at small businesses are leveraging the technology to outcompete big brands. You are a client and customer service rockstar.

Marketing 41

Marketing System Technology Google 41

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. Grow your business by improving your capabilities and connections. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros.

Social Media 120

Social Media Marketing Pinterest Media 120