PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Customer service?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Account-Based Reporting Software.

Trends 57

Trends Marketing Software Video 57

The Resolution Blog

MAY 7, 2019

I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. This could really solve some of the measurement issues that PR has had over the years. So, something that used to take teams days or weeks to do is now built into your software and can be done immediately.

Technology 120

Technology Analysis Data Tools 120

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Here we go…. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Plus, we all like one-on-one, personalized service.

Marketing 40

Marketing Tools Data Report 40

Prohibition

JANUARY 7, 2022

The plan should also include internal and external stakeholders. A crisis management team should also take charge of internal communications and stay in touch with key managers on plant floors and at customer service desks so that they can keep the organisation running smoothly during the crisis. Post-crisis analysis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. This is an important point, because you want to be able to measure and compare results over time. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money.

Tools 157

Tools Media Software Analysis 157

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Jim Meyer, VP of lead generation software platform eTrigue says that campaigns with granular segmentation oftentimes perform as well as broader campaigns. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Cision

DECEMBER 27, 2017

Wenjie Li, CEO of online eyeglass retailer Firmoo , told CIO : “Underdog biographies do have a positive impact on buying intentions of customers. Failing to hit that intersection appropriately could result in alienation rather than customer loyalty. Focus On Your Core Market. How can limited market share be an asset here?

Marketing 180

Marketing Skype Customer Service Brand 180

Journalistics

MARCH 24, 2015

– if a customer has a problem with what you sell, how quickly will you respond and what are you willing to do (publicly) to make that problem go away? What outcomes will you measure? – what do you want to measure? If you can’t measure performance against your goals and KPIs, you need to adjust them.

Strategy 72

Strategy How To Measurement Analytics 72

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). What could be more customer service-y than an unsolicited autoresponse? Instant Replies (Autoresponders).

Facebook 0

Facebook Mobile Analytics Advertising 0

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. Google debuted two natural language tools to help businesses develop AI software. This mindset will be very outdated in the very near term.

Data 60

Data Marketing System Google 60

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Social media marketing podcast covering digital tools, apps, and software. The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today. Conclusion.

Data 92

Data Meeting Measurement Guidelines 92