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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 122
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Corporate communicators struggling with internal measurement—here are the obstacles

Agility PR Solutions

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

Internal 117
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Transforming Internal Communications: From Hurdles to High Performance

Burrelles Fresh Ideas

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. The good news: There are a lot of things you can measure.

Internal 187
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Comparing top 2021 media monitoring vendors

Onclusive

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack?

Media 370
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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

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The Observability Challenge: Three-quarters of companies fail to achieve true observability

Agility PR Solutions

In the business world, particularly when it comes to data software, a company’s observability is defined as the ability to collect data about program execution, internal states of modules, and the effectivity of communication between components.

Company 144