Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What are some examples of technology vendors developing public relations software? Should companies hire public relations people internally?

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. AI is something that is missing from most of the incumbent PR software tools. Catch up time in AI.

Company 148

Company Tools Technology Software 148

Cision

FEBRUARY 11, 2016

By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. Plus, you’ll be able to identify the internal thought leaders in your organization.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

DECEMBER 27, 2017

Wenjie Li, CEO of online eyeglass retailer Firmoo , told CIO : “Underdog biographies do have a positive impact on buying intentions of customers. Subsequently, internal buy-in of a city’s branding efforts from residents can promote greater synergy and pride in the city’s branding strategy.”.

Marketing 180

Marketing Skype Customer Service Brand 180

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Customer service?

Marketing 52

Marketing Technology Internal International 52

Cision

MAY 6, 2015

There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these. Marketing is responsible for X, Customer Service for Y, PR for Z. And of course that reasoning informs very little about how PR drives business objectives.

Engineering 120

Engineering How To Measurement Analytics 120

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? in 2019, reaching a record $4.5

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

PR 20/20

JANUARY 15, 2019

Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Categories are broken down into: Account-Based Execution Software. Account-Based Reporting Software. Marketing Account Intelligence Software. Marketing Account Management Software.

Trends 57

Trends Marketing Software Video 57

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Melissa Agnes

FEBRUARY 16, 2016

Twitter, Facebook, an investor or internal website, etc.)? This involves monitoring everything from discussions, questions and inquiries on social media, your customer service lines, emails, the media, Google, etc. You should also task them with keeping these lists current and up to date. Do the work now.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. 3) Big Business is Where Good Software Goes to Die. Hence the saying, big companies is where good software goes to die. As such, podcasts are an old tool with a new twist.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 3, 2019

With the market calling for more external data to complement internal datasets, AWS Data Exchange customers can now leverage Meltwater’s data to enhanced visibility into the world around them, so that they can make better informed decisions,” according to Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Here we go….

Trends 60

Trends Media Report Technology 60

The Resolution Blog

MAY 7, 2019

I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. So, something that used to take teams days or weeks to do is now built into your software and can be done immediately. The important thing is to think about how you can get the customer what they want.

Technology 120

Technology Analysis Data Tools 120

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

PR 20/20

SEPTEMBER 17, 2019

This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” “Hear from some of the most audacious and thought provoking speakers in the digital marketing industry.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Plus, we all like one-on-one, personalized service.

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. They have a couple of hundred international customers already. Workspaces. PR tech assessment.

Tools 157

Tools Media Software Analysis 157

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Prohibition

JANUARY 7, 2022

The plan should also include internal and external stakeholders. A crisis management team should also take charge of internal communications and stay in touch with key managers on plant floors and at customer service desks so that they can keep the organisation running smoothly during the crisis. Post-crisis analysis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

NOVEMBER 16, 2015

Jim Meyer, VP of lead generation software platform eTrigue says that campaigns with granular segmentation oftentimes perform as well as broader campaigns. As an example, social media scheduling app Buffer recently released a drag-and-drop calendar tool for its users to easily schedule social media posts.

Measurement 120

Measurement Resources Technology Examples 120

MaccaPR

OCTOBER 2, 2014

Avoid inspirational video titles that worked for internal audiences, but might baffle external viewers. Rather than organizing playlists by your company’s internal structure or business units (a common practice in the 100 YouTube channels we evaluated), organize your videos by audience target and consumer interest or benefit.

YouTube 54

YouTube Video Web SEO 54

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). What could be more customer service-y than an unsolicited autoresponse? Instant Replies (Autoresponders).

Facebook 0

Facebook Mobile Analytics Advertising 0

The Stalwart Blog

APRIL 26, 2020

It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. I was the marketing director for a software company and hung up my own shingle about 13 years ago.

Crisis 78

Crisis Local Facebook Social Media 78

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. It is important to be transparent and honest in your business dealings, and to always act with integrity.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Journalistics

MARCH 24, 2015

I suggest everyone that produces content be linked through a central workflow management system – whether its an enterprise software platform or a shared Google Spreadsheet. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow.

Strategy 72

Strategy How To Measurement Analytics 72

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. Google debuted two natural language tools to help businesses develop AI software. This mindset will be very outdated in the very near term.

Data 60

Data Marketing System Google 60

Ethical Voices

OCTOBER 17, 2022

I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications. And by comparison to the values that we help an organization articulate in say, a software business, that might be much more kind of bottoms up and about lateral collaboration. Employees are consumers of work.

Ethics 80

Ethics Employee Communications System 80

Cision

MAY 21, 2015

Social media marketing podcast covering digital tools, apps, and software. The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. 13) Mike Stelzner. Social Media Marketing Podcast. 24) Jason Keath. The Social Toolkit. 25) John Lee Dumas.

Social Media 120

Social Media Marketing Pinterest Media 120

PRSay

MAY 18, 2016

For example, we recently used our software to measure conversations on social media about the Democratic and Republican nominees for the 2016 presidential race. The possibilities are endless with data, and they can be sliced and diced any way. Stacey Miller is the senior manager, communications at Cision.

Data 79

Data Meeting Measurement Guidelines 79